e-mail marketing is not out of date: Electronic Business advertising is still the preferred

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Should e-mail marketing be buried? I never look at junk mail anyway. However, data show that it is still a very efficient way of marketing. Let's talk about specific reasons and how to optimize your email marketing strategy today.

Today, e-mail is still one of the most frequent online activities, and the following are some recent reports about e-mail.

Digital marketing technology Provider Silverpop recently published "2012 e-mail marketing indicators benchmark research" report on 1124 brands were analyzed, the report found that the average e-mail message open rate (open rates) from 2009 21.3% to 19.9%, but the average point of entry rate (Click-through) increased from 4.5% in 2009 to 5.4%. The average number of times each user opens the same e-mail message again is 1.79 times, which means that the message sent is browsed more than once by the recipient. The report also shows that computer software companies have the highest point opening rate of 24.7%. And the education company's point opening rate is the lowest, is 15%.

According to message Bae's "marketing channel and interactive Benchmarking study," in all of the distribution channels, 63% of respondents said email had the highest ROI, followed by social media.

According to research company emarketer statistics, from 2011 to 2012, business-to-business, business and other electric enterprises, using the proportion of electronic mail marketing still top of the list

Research firm emarketer predicts that e-mail usage will steadily increase between 2012 and 2016. At the same time, spending in the e-mail sector has gone up. Research firm Marketing Sherpa expects e-mail marketing spending to grow by 54%.

Another survey showed that 77.5% of respondents said they wanted to communicate with each other in the business.

Since e-mail is still an effective digital marketing approach, here are 5 ways to ensure the efficiency of e-mail marketing:

1. Access to e-mail users through all channels

As content surges and digital consumption becomes more fragmented, all channels need to be used to increase the number of e-mail users.

2. Focus on mobile e-mail users

More and more people are reading e-mail through a variety of devices, so it is necessary to consider how e-mail is read and whether it is optimized for the mobile user experience.

3. Avoid the same

Many e-mail service providers advocate sending personalized e-mail messages, and current e-mail technology is enough to allow businesses to create highly customizable messages.

4. Testing, testing, testing

Once you get an email user, be sure to try to increase the conversion rate and sales. Do not overlook the opportunity for testing, including titles and replicas.

5. Multi-pronged

There is no doubt that social media will continue to erode the share of e-mail. Therefore, if some e-mail content gets a high response rate, it should also be extended to other channels, such as websites, advertisements, or social media.

This article is compiled from the INC

(Li Ming)