EA buys "Angry Birds" publishers for $20 million

(compiled/applies) according to foreign media reports, EA will take less than 20 million dollars in cash to buy the launch of "Angry Birds," the great success of the British independent game distributor Chillingo.　　The report said the news was leaked by a well-informed person close to the deal, and EA spokeswoman Holly Rockwood later confirmed the news, but declined to disclose the exact amount of the purchase. Chillingo is a separate game distributor in Manchester, England, and the popular two iOS games, "Angry Birds" and "outsmart Candy", were launched by them.　　The "Outsmart Candy", developed by ZeptoLab, set a 1 million per cent download for the first 10 days of iOS, while Angry Birds, developed by neither Rovio, became a frequent seller of recent media coverage. As sales of traditional host games have shrunk in recent years, large publishers, represented by EA, are aggressively looking for other avenues of revenue, including mobile games and social games.　　Last year, EA spent 400 million dollars on acquisitions of social game developer Playfish. Now with the global popularity of Apple's iOS devices, some traditional players are actively seeking to enter the iOS gaming industry.　　EA has been particularly active in this week, with EA announcing the launch of a series of well-known host games including "Need For Speed", "the best NFL Rugby" and "Death space". "The acquisition of Chillingo,ea will make it a market leader on Apple's iOS platform and consolidate its position as the world's leading entertainment distributor." "The acquisition will also give the independent game publisher Chillingo The experience and expertise of EA," the EA said in an official statement. "A staff member of EA also revealed that they will retain the right to acquire the popular independent games of Chillingo, such as Angry Birds." (Edit/Ming)