Easy media: Internet marketing in large data age will subvert traditional communication

"TechWeb Report" October 17 News, Easy Media coo Zheng Jingwei recently in the media interview on the Big Data era of value marketing interpretation, he said, in the large data era, network marketing development ideas and strategies will bring about the traditional transmission of subversive changes.

While big data is still at an early stage in the country, commercial value has emerged. According to statistics, the current large data formation of the market size of 5.1 billion U.S. dollars, and by 2017, the market is expected to rise to 53 billion U.S. dollars in size. In the Internet advertising industry, who has the data and the powerful computing capacity of massive data, who has the weight of winning. Google and Facebook have become the industry's biggest digital advertisers, thanks in large part to their "legends" of data use.

Can internet marketing in the age of "big data" subvert tradition? What kind of entrepreneur can win benefits in internet marketing? How does the data turn into wealth? What kind of enterprises can seize the new opportunities in the market, favored by investors? These hot topics are also the concern of the industry.

Zheng Jingwei that the network marketing in China's market space will be very large. Many European countries, as well as the United States, spend more on internet marketing than on television, "I am sure China will also have this day to see what the media is now in contact with the children around us."

In his view, more and more advertisers now focus on the digital media internet, mobile internet advertising. Therefore the Network marketing field gradually ushered in the breakthrough growth and the mature steady development. At the same time, the idea and strategy of network marketing development in the data age will bring about a subversive change to the traditional communication.

Zheng Jingwei that the ability to use and analyze data has become an important measure of network marketing companies. "From a capital standpoint, what kind of company is valuable, what kind of company has no value, from the size of the data it has, the activity of the data, and the ability of the company to use and analyze data, you can see the company's core competencies." ”

Easy Media was founded in early 2007 in the United States Silicon Valley, positioning in an integrated digital advertising platform. Through a large number of advertising experience and data accumulation, to achieve the supply end to the demand side of the integrated digital advertising platform. Its mobile advertising platform integrates WAP Web sites and app applications, providing the operating system/brand/model of directional means to help advertisers complete advertising. Data show that as of July 2012, the Internet platform for easy media coverage of 510 million independent users per month, mobile internet platform covers 275 million independent users. (Chuck)