Easy to use car to build a laboratory? Look at the first cross-border of cars and mobile internet

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What kind of "chemical reaction" will happen when traditional carmakers and mobile internet seem to be completely different "elements"? May 21, easy to use the vehicle represented by the mobile Internet and Volvo representative of the traditional automotive enterprises to achieve the industry's first cross-border. And as the domestic Internet vehicle industry pioneer Company, easy to use car CEO Zhou Ai is deep aphonia the significance of this cooperation, and this cooperation on the future of the entire traditional enterprise "net" development impact.

According to Zhou Ai, the Cross-border cooperation for easy to use cars, let it to build a car-sharing society, but also allow easy to use cars advocated by car sharing network more power and unlimited imagination space. At the same time, for Volvo, it is to let all car brands see a need to pay attention to the trend: it is time to actively embrace the mobile internet! Easy access to cars and Volvo will be a new model for integrating cars with mobile internet.

With the previous Tesla's "concept" and a number of traditional car companies once again to test the "electricity quotient" different, this easy to use car and Volvo cooperation broke the existing form of cooperation. Launched the "car sharing" trial ride experience platform, the current Volvo models s60l in the easy to use vehicle platform can be scheduled service, and through easy to use cars, users can also reserve 4S shop test drive. The traditional test drive mode under the old system has already been broken and the new pattern is clearly unfolding.

It is understood that the mobile internet era, with the rapid growth of consumer demand for experience and the need for experience and services to the convenience of the increase in demand, the traditional automotive industry only rely on 4S shop mode, vertical Web site model can not fully meet the new needs of customers. Under this background, the traditional automobile enterprise chooses with the mobile Internet The combination, opens the new vehicle platform the marketing exploration has become its development inevitable choice.

and Volvo as a 87-year history of the car brand, innovation has been in the forefront of the industry. It is reported that Volvo car very early to see the mobile internet will be brought about by the car industry changes, and has been ready to embrace change. This time, Volvo and easy to use the car's cooperation is the hope that through the development of electronic business mature, and has a huge user base of the innovative experience industry for online layout, broaden consumer-oriented internet age style experience channel.

Easy to use car as the leading domestic innovation O2O service platform, has been focused on "sharing" the economic form of exploration, hoping to use the Internet thinking to build a car sharing network. Zhou Ai's vision is that no matter the individual or organization, want to have the car and people need to link up with the car, convenient more people's lives, make travel a good thing. Therefore, in the resources and brand model, easy to use vehicles in this cooperation with a very precipitate advantage.

"The same brand proposition is easy to use the car and Volvo car together," The Spirit of the foundation. By virtue of easy to use car in the business model, platform size and channel resources advantages, combined with Volvo Car luxury experience, this cooperation will undoubtedly highlight the 1+1>2 integration effect. Zhou Ai said that in the spirit of openness, equality, collaboration and sharing of the Internet, this easy to use car and Volvo cooperation to create a new model of automotive and mobile Internet integration, for their respective industries in the Cross-border integration has laid a solid foundation. ”