EBay: Greater China's cross-border electricity retail export industry will continue to maintain strong growth momentum in 2014

ebay Group, the world's leading electric Business company, released yesterday in Shanghai, "2014 China Region cross-border Electricity retail export industry development Trend Report" shows that in the support policy, traditional foreign trade accelerated transformation, online shopping model gradually infiltration, such as multiple positive stimulation, In the Greater China region, the retail export industry of cross-boundary electricity dealers will continue to maintain strong growth momentum in 2014, and present five major trends.

First of all, in the trend of cross-border electricity commodities, expanding the sales category will become the important means of business expansion of sellers in Greater China area. The expansion of the sales category not only makes "made in China" more closely related to the daily life of the global consumers, but also helps the sellers to seize the most consuming global cross-border online shopping groups.

Second, in the trend of destination market, mature market potential is huge, emerging markets accelerate growth. Greater China sellers in the United States, the United Kingdom, Germany, Australia as the representative of the mature market to maintain a strong momentum, rising emerging markets are becoming a cross-border electricity business retail export industry new impetus.

Third, in the buyer's consumption trend, the progress of mobile technology makes the line between the lines of business gradually blurred, to interconnect, seamless, multi-screen as the core of the "whole channel" shopping mode will develop rapidly.

Finally, in the trend of localization of cross-border transactions, more and more sellers in Greater China will acquire the "localized competitive advantage" of the destination market by establishing or adopting overseas warehousing to speed up the delivery of goods and improve the exchange experience.

Finally, in the seller group trend, the Cross-border retail outlets for many small and medium-sized enterprises, entrepreneurs to provide a quick way to grasp the global business opportunities, on the other hand, many large sellers, traditional foreign trade enterprises are also increasing the investment in the electricity platform, Cross-border retail exports will be further diversified.

"The retail export industry of cross-border electricity merchants in Greater China has ushered in a new stage of diversified and comprehensive development, which brings the growth opportunity for sellers, and also puts forward new challenges on how to be bigger and stronger." "said Lin, ebay's global vice-president and chief executive of Greater China.