Ecological short board to become a fatal injury to millet

In fact, in addition to music, including the Golden Age, Youku, a number of companies sued millet box Pirates of the box there is a large number of copyright infringement works of copyright infringement Rebuke. Although Millet did not mention the fact of pirating and attempted to divert the attention of the general public through public relations measures during the copyright dispute between LeTV and Xiaomi, it is undeniable that the prosecution of fellow practitioners would be knife-driven at some time Tie in the apex of millet. And Millet repeated infringement scandals in the end what is behind? This is for the rapid expansion of millet, what does that mean?

Music as win, "debt collection" or will continue

Millet, music between the war, first came the news from the Haidian court, prosecuted in the music box millet box infringement of its "Jinling 13 hairpin", "hawthorn love", "Gong lock heart jade" and other video works broadcast Right, the court ruled that Millet compensation LeTV loss of 150,000 yuan. It is understood that this is the first case of successful prosecution of all cases of piracy in the millet box.

This news came out, the industry sensation, 260 million events were fired from the Millet incident and fast broadcast, people seem to see the hand of regulation has become more and more severe, and this case first, embarrassed millet or will have been hit by theft Sowing peers to attack, home demurrage is likely to be an endless stream.

Faced with such a situation, millet finally sit still, although there has been a verdict of Haidian court, but still issued a statement Xiaomi, the statement said the content of the end of the box millet legal compliance. At the same time, Millet has not forgotten to make the public relations trick - to divert attention, that iCNTV future TV has terminated the relationship with the music company's license, the successful transfer of everyone's attention.

However, as the plaintiff's music as soon as the "slap in the face" took to the millet back. Strictly alleging that the court ruling fair, LeTV will be based on the circumstances when necessary to the details of the media to disclose the infringement of millet to squarely listen. LeTV also made it clear that the cooperation with Future Television under CCTV CNTV of Internet TV broadcasting licensee party has never ceased. At the same time, LeTV also claims that evidence has taken hold of evidence that Millet has infringed on more than 500 other films and TV series, and lawsuits will soon be filed.

PR trick conceal content short board

Although millet has recently been moved around, but the PR tactics on the contrary underscores the fact that millet can not face the weakness of the content side.

For the moment not to discuss the quality of millet products, with the early July millet tablet baked, taking hardware, systems, platforms, millet product line is considered perfect. Lei Jun Xiaomi tablet position, "the core of millet tablet is to establish ecological chain, millet is willing to take the lead in promoting the new industry ecological chain construction, in the video, reading games and other areas to achieve a breakthrough."

But people can not help but ask, no content millet will build ecological? Future hardware gross profit margin will be lower and lower, more should rely on content services. The lack of content will make Xiaomi ecological construction left indelible deadly wounds. Although Xiaomi Thunder has been funded, but Thunder in the video content is still very weak, simply not enough to support the needs of the content side of the Xiaomi.

There is no content support millet box and millet TV, and the traditional television is no different. Compared with products such as Super TV in the market that have extremely rich video content, it will become less competitive in the market and make a series of Xiaomi hardware become white. From the perspective of the entire industry, the construction of copyright content and ecology can not be built in an overnight manner, but the time and space left by the market for millet is running out.

The layout of the living room is severely restricted

Whether for music or millet, the content side are extremely important.

The difference is that the content for music, is already the most enjoyable part of its music as a sign of life, not only signed a contract, including Zhang Yimou, including a famous director, while the homemade drama is feng shui, and millet at the end of the content Bleak, it is likely to make the newly built television and even box terminal image project crashing.

As we all know, due to the lack of content in the box and TV, so users download other video sites on their platform video APP software has become the consensus of industry users, and this embarrassing advantage, the State Administration of Radio has also recently a ban Abolished In late June, the State Administration of Press, Publication, Radio, Film and Television Network Division issued a report on the closure of illegal video software in the Internet TV terminal software download channel files, and this file for the millet box and millet TV users, means that in the future only Watch the contents of the partner license. However, these contents are now almost able to watch Taiwan's smart TV, millet TV will be no features, the so-called high-profile, advanced processors will have no useless.

It can be seen from the fast-broadcasting penalty that the state attaches great importance to cybersecurity regulation and the crackdown on content piracy. However, if the case of the millet box is actually judged by the court, there is indeed a violation of the law. If the incident continues to be fermented, it may trigger regulation Department's attention, which requires the millet box to close the other end of the video terminal products, video client software, and various video aggregation software and Internet browser software download channel.

Radical expansion leaving serious consequences

Starting from the phone to the current flat, millet longer and longer front, but the pressure behind the radical expansion of millet is self-evident.

In early June, millet TV 2, which claimed to have been "pre-ordered for sale," went on sale again. However, Xiaomi's website posted out-of-stock notices in less than seven minutes on sale. Different from the past, the millet official website sold out notices, there is no number on sales, which is the first time in the history of millet "hungry marketing", but also by the netizens rebound fiercely. Once millet proud fans base, today's millet forum is full of doubts and denials, and this 4K television is still ridiculed by the IT industry to become "a TV watching television."

In terms of routers, PPPoE dial-up modules due to compatibility issues can not access the Internet and other technical obstacles, millet routers still encounter a large number of customers Tucao, the well-known router community grace Hill, even in millet's own community, the router section There are also a lot of Tucao posts, and the practice of millet is, either the posts sink, or delete, or even block some Tucao millet router features imperfect user ID.

In the smart TV and router product line, millet's competitors are still many. In the area of ​​routers, Lenovo, Nutshell, 360 step by step pressing; TV, smart TV leader as the big block in front of mountains, at the same time to love Fantastic Art, Lenovo, represented by Internet companies to cool, Changhong As the representative of the traditional enterprises, but also millet television can not be ignored opponents.

Even millet proud phone, and now also facing Zhenhua, ZTE, Coolpad and Meizu and other mobile phone manufacturers to suppress. Among these competitors, Huawei and ZTE, with their own financial strength and huge resources, dragged down the price range of millet mobile phones to a thousand yuan or less, which means the advantage of the price of millet is gone. In just two years, millet has been the role of the original challenge, the role of passive response.

Millet today is just 4 years old, scenery a few years later, but now Xiaomi Miyamunita, coupled with the previous mobile power explosion Xiaomi milium community 8 million user database leaks, it seems that the road to millet expansion has brought strong Sequelae. If the music as the prosecution of millet incident did not alert millet, but to take more public relations tricks to divert attention, its corporate image is bound to be damaged. Continuously expand the product line, continue business layout, but the marginal benefit is getting lower and lower, longer and longer frontier millet, or will repeat the year where the rapid rise of Van off, the rapid fall of the road.

Lei Jun's ambitions industry well-known. It always felt that I was one of the best in the Internet industry both in terms of pattern and IQ, and it was both envy and unwillingness to take a look at BAT's achievements now. But compared to BAT, millet is far gone far. Basic business continues to be challenged, let alone ecological construction and layout. If still so radical, was sentenced to content infringement, or will be a turning point in the development of millet.

The same is from Hubei, Zhou Hongyi recently reflect, that "360 is not a giant." Lei Jun is the time to deeply understand the feats of foreign words. Triggering other video sites or peers to sue, that millet will undoubtedly embark on a road of no return.

Millet expansion caused by a series of conflicts, may really illustrate the millet business model issues, which should also make millet calm thinking.