Edge element: SEO Ten Keyword Competition degree analysis method

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Keyword analysis in the position of SEO is important, and the competitive strength of the keyword analysis is also of particular importance. Keyword competition intensity, popular speaking, that is, the word competition is not big enough to do it? Maybe these people know, the reason is listed, just to let not know friends understand, let know friends more understanding of the importance of the keyword competitiveness analysis.

The enemy, win. Through the analysis of the key words competitive strength, through the analysis of the competitor of the key words, and then to adjust the SEO ideas, in accordance with the detailed implementation of the SEO plan, will also be more effective; at the same time, SEO outsourcing service providers to provide customers with SEO services, will also be based on the keyword competition to calculate the approximate investment energy and time, so that the Customer keyword SEO quotes. Below we discuss how to analyze the competitive intensity of a keyword from the following 10 aspects.

First: See keyword search results (SERP) number

In Google, Baidu input box to enter the target keyword, search engine returned the number of results, the number of return, the greater the degree of competition is relatively large; conversely, the smaller the number of returns, the less competitive degree.

In general, search engine returns the number of results and keyword competition compared to the following:

(1) Search results less than 500,000: the competition is smaller; easy to do home

(2) Search result 501 million: belong to medium small;

(3) Search result 1.003 billion: belong to Medium;

(4) Search results 3.005 billion: belong to the medium bias; it takes a lot of time and energy to get in line.

(5) Search results of more than 5 million: belong to the high difficulty word.

For example: "Excellent friend net" This keyword Google return results for 1220W, "excellent friends" this keyword return results for 1300W, the initial view of "excellent friends" keyword competition intensity than "excellent friend Net".

Here is one of the tips: it is based on the page title contains the number of target keywords of the page to determine the intensity of the keyword competition, the return result is more intensity. Query syntax: "intitle: Target keyword". For example, "intitle: Beijing moved" Baidu returned the number of results is 87W, Google returned to 146W, and the direct use of keywords to search the number of the difference is far, Google returned 4.53 million, Baidu 2.9 million. Of course, in practical applications, we may find that there is also a large number of search results inconsistent with the degree of competition. For example, "Beijing moved" Baidu returned results 290W, "Beijing moving Company" Baidu returned results of 551W. In this case, the number of serp from the point of view is not very reliable, the return of the number of results there is a lot of water. At this time need to use other analytical conditions for comprehensive evaluation.

Second: See the Keyword results page whether there are stations, the station, Baidu product station.

For instance, if a keyword in the search engine home in the first few stations are all Sina, Baidu, Qq,tom and other major stations, or is the industry station, or Baidu know, Baidu picture station, Baidu News station, indicating that the word competition is not small, need to spend a lot of energy to maintain. such as the portal of some independent channels, ALIBABA,HC360,58, China Chemical Network, etc., if there are many major stations in front, the weight of the high standing in front, immediately he is a two-level domain name, three domain name, directory page, you go to promote the words, the resistance is also very large. Because these stations weight high, in the search engine's character value is very good, the initial station is really difficult to surpass.

Third: see keyword search times.

The more classic tool is Baidu Index, this number reflects the user search frequency of the keyword, the greater the number of daily search, indicating that the higher the word business, the better the effect of the customer, the word will also be a large number of businesses to compete for the goal, so the difficulty will be more difficult.

We can be divided into the following numerical range (based on the Baidu Index for reference):

(1) Less than 100 search times: belong to less competitive;

(2) Search times 100-300: belong to medium small;

(3) Search times 300-500: belong to Medium;

(4) Search times 500-1000: belong to the medium deviation;

(5) More than 1000 search times: belong to the high difficulty word.

At the same time, we suggest that we pay more attention to Baidu and GG related search, the ranking of the related search is based on the number of searches and relevance of the ranking. In other words, the first keyword is the most relevant word relative to the word, the word search is also the number one. This order in the previous search can be seen, now Baidu has already canceled this feature. If you need to query the relevant search terms, recommended word-tracking network related tools.

Insert a related search topic again, long ago I wrote related search optimization techniques, in fact, to now look at the relevant search 2 necessary conditions: 1 is related, 2 is search. This is unchanged.

For example, we are in Baidu search: Excellent friends net SEO contest, we will see the first 2-digit search terms are: "Excellent friends Net", "excellent friend Net", ranked in the last word is "excellent friends seo." The front is of course the most relevant words with the search word, and the last word, Baidu is based on the key words to match the meaning of a word. These 2 words are my 2 days brush out, how to brush? The method is to make the articles and keywords related to the search term, to make the search number of the keyword. Search for more people, this related search will appear. This is also a lot of brush-related search software one of the principles.

Four: Look at the competitor's website structure and internal optimization

The main areas of observation are as follows:

1: The key word landing page is a stand-alone domain name, or a level two domain name? is the channel and the column, or the individual content page? If the keyword is on the first page of the content page, then we use the topic, column, Channel page to optimize it may easily surpass the opponent.

2:title, keywords, description tags and other: does title put the target keyword? is the target keyword in front? is the title format reasonable? Is there a different description of each page?

Site structure and other: up to a few clicks can reach any content page? Website navigation do good? including the first level of navigation bar, breadcrumbs type navigation.

Is there a sitemap? includes HTML format and XML format.

Is the picture optimized? including picture size, alt attribute, if the master optimized, in conjunction with the ALT attribute keyword, also put the target keyword around the picture.

Whether the station has optimized traces, the head and bottom whether there are keywords bold, keyword connection, keyword navigation and other common practices? These indicators can give us a reference.

Five: Look at the competitor's website outside the chain and collect the situation

Use search engine link to view the external links of the competitor's website, understand the quantity and quality of the link, use the tool to view the Pagerank of the webpage. Use site to view the collection of competitor sites. At the same time can watch the competitor's site snapshots Update real-time, how many pages included in the day. If the other side of the chain more, the higher the PR value, included more than the page, snapshot update faster, it shows that the station has a higher weight, keyword competition is greater. The above data can be summed up in an Excel table, so as to facilitate the comparison of multiple competitors of the site situation.

Site collection is a measure of a site is very important indicators, many industry portals, they are more concerned about the site included in this month to a what level, next month want to what level, have a detailed planning. Have this goal, and then combined with the site's keyword library, with different forms of release, and gradually increase included. Regardless of the station, I think find ways to provide quality content, ways to improve the collection, will definitely give you the site icing on the cake!

Sixth: To see if competitors to pay PPC to promote

Search the search engine in the keyword, Google to see sponsors, Baidu to see the promotion. Then look at how many bidding rankings to promote the home page.

If it is Baidu home page snapshot shows "promotion" more than 10, indicating that the word commercial value is very large. And in these 10 bidding rankings after the estimate also has a lot of promotion experts will also participate in competition, then the word promotion difficulty is also big.

This can be divided into the following numerical ranges:

(1) Price ranked site 0: less competitive;

(2) Price ranking site 1-3: belong to the medium small;

(3) Price ranking site 3-6: belong to the middle;

(4) The price ranked site 6-10: belong to the medium bias;

(5) The price ranked site more than 10: high difficulty words.

Seventh: Look at the popularity of the keyword

There is a certain overlap with the previous search category, but I think 2 of them are not the same, so it is also listed separately.

Popularity and competition are two important concepts when analyzing keywords. The greater the popularity, the greater the degree of competition. Keyword popularity is used to evaluate keyword attractiveness, which is simply what the target user uses to find the most used keywords for your site. You may think you already know, but sometimes the user's search habits make you feel confused.

Recommended tools: Baidu Index and Google keyword tools can better help you to make a preliminary analysis, they are directly provided by the search engine online analysis tools, has a very strong persuasive!

Look at the length of the keyword.

The shorter the more difficult. The longer the simpler. For example, "SEO" The word is very difficult, but "Beijing SEO" such a regional word range is a lot smaller, the difficulty is greatly reduced. or "SEO training" The word is more difficult, but "Beijing SEO training" relatively easy. When a keyword competition is strong, we can actually "give away", the first can do up the long tail keyword to get hands, and then consider the core target keyword, long tail word up, from the subject up is not far. This also belongs to the long tail keyword category, on the long tail keyword combination strategy, we will be in the next issue of excellent friends erhu talks, please look forward to.

Nineth: Look at the number of domain name competitors in the search results:

This number reflects the overall strength of the competition site, the search results appear in the number of domain-level competitors more, that the word optimization of the competition site more, so the difficulty of optimization is greater. KYW in SEO in the field bogey horse racing in very good elaborated this problem, interested can Baidu. Measuring this value only requires starting from the first domain-level competition site until the last one can be seen. This can be divided into the following numerical ranges:

(1) The search results have no domain name competitors: it belongs to the less competitive;

(2) Search results in the domain name level of competitors 10-30: belong to the medium of small;

(3) Search results in the domain name level of competitors 30-60: belong to the middle;

(4) Search results in the domain name level of competitors 60-100: belong to the middle;

(5) Search results in the domain name-level competitors more than 100: a high degree of difficulty words.

Tenth: Look at the first page competitor strength:

Since most seoer are committed to ranking the top 10 in nature, the first page of the site is our most direct competitor.

This can be divided into the following numerical ranges:

(1) The first page of competitors are ordinary websites (small and medium Enterprises station) within the page: less competitive;

(2) The first page of the competitor Common website home page no more than 5: belong to medium small;

(3) The first page of competitors are the common site of the homepage or only 1-2 high-quality Station home page or directory page: belong to the middle;

(4) The first page competitor has 3-7 high quality station (industry station, gov station, portal station) homepage or the catalogue page: belong to the medium deviation;

(5) The first page competitor has 7-10 high Quality Station homepage or the catalog page: belong to the high difficulty word.

The above part of the reference to the SEO predecessors, thank you, listed 10 methods of analysis is only a discussion, welcome to discuss this issue with us.

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