Education and Training website Operations Guide: content strategy

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The so-called education and Training Web site refers to the provision of educational information or training courses information as the main content of the site, there are also some operations in this industry quite successful site. Because the profession is not so strong, such sites are also small and medium-sized network companies and personal webmaster often choose the type of construction station. But this kind of website is also the content construction more difficult one kind of website operation direction, this is because of the education of the Web site, such as the past year's questions or enrollment brochures A class of information, major sites are cited, is a high degree of repetition is not original content, and relatively professional experience category of articles need professional guidance personnel to write out; For training websites, a training organization's same introductory and course information may be posted on many training websites and educational classified information sites, which is also highly repetitive and non original content. So for education and training sites, if the provision of quality content? and how to do a good job of content construction? The following comparison introduces a few points.

First: According to the company strength or individual can, write the relevant original articles. Since many small network companies choose to do education and training related to the network services, it must be responsible for the visitors to the site. If you are completely ignorant of education or training-related information and have no corresponding experience, it is better not to mislead users who need educational or training information. That is to say, since you choose to enter the industry to provide network services, it is necessary to provide relatively professional education information or training-related content, according to their own strength or ability, or outside a certain professional staff in this area to provide relatively original content.

Second: Search engine closed to the relevant site to find original content. There are some very hot sites in China, such as the common QQ space, Renren and so on, because of its privacy, a lot of things are prohibited search engine crawling, and this user's log or related articles of the original is very high. Because this kind of website's user group is very widespread, wants to find in here and the education training related and has not been included in the search engine is very easy, these content publishes on own website to the search engine to belong to the original content.

Third: Large Web site multiple article content combination and depth of false original. In some big education information class or the Training informational class website, actually many information also is their editorial combination splits the false original to come, only then they do the work to be more meticulous and thorough. Since they can do so, the small and medium-sized education and training website to do so should not have any problems, but more detailed than they are more thorough, because after all, your site weight is not comparable to others. As for how to do, simply said, is a number of relatively short articles together and for each sentence to make a certain change, although trouble, but more relaxed than the original.

IV: Site content inventory. The so-called site content inventory, refers to the regular in a certain period of time to integrate the content of the site and the integration of the content published into a new content. For example, such as the Web site in this week issued 10 Accounting Qualification Certificate Exam guidance articles, then you can put the links of these 10 articles published into a new article, the content of this article is certainly unique. This inventory nature of the content is not only original but also can increase the diversity of internal links in the site, help search engine crawling. But can not be counted every day, general inventory once a week, compared to weekends do not work, that weekend inventory, save time, not trouble son also effect good.

The above is four points of education and training of the site content of the construction strategy, I hope the education and training of the site's operation of the editorial staff to help. This article by training Search Training Network http://px.wangxiao.so original, reprint please specify!