Educational power providers start to emerge

The double 11 wave of the storm began to recede, the double 11 is quite attractive to the eyes of the car and millet also participate in the Double 11, and the car electric business claims that the double 11 is 2/3 days of the cat, to know that the whole of the cat on the 35.019 billion yuan, can imagine the fierce car dealers, as to whether the data is so, temporarily unknown. The car electric Dealer initiative propaganda, as well as the public relations behind will see another big industry completely falls in the electricity merchant tide inside, had to sigh. After waiting for another industry to emerge, the car has played a big game, and this two 21 industries are starting to emerge-education.

The author simple query next day Cat flagship store, now there are still a lot of 11 propaganda pictures, they also began to come. Some time ago the education industry has been very hot online education, so that many people see the education of another future, and the fall of the electricity business is a big turning point. First of all, to popularize the point of view: Electricity quotient: is from the place of purchase to divide; Online education: Is the place to learn from the user; So in a way, the electricity quotient is to serve the on-line education, this article base is based on this.

Double 11 Feast, the net unexpectedly boarded CCTV news, education, the electricity business began to get attention. The education industry has once again received high attention following online education. At present, the entire education industry's flagship store: New Oriental Online, learning, Elite, Global, Huatu, the public, and so is the basic pattern-coupons + promotions + books. From the current model, I see a trace of online education and education book industry impact, the following author will explain.

The new model of online education-day Cat + School

In the past, we know online education must focus on the word online, emphasizing anytime, anywhere, cheap, effect and other keywords, but it is well known that the entire online education even now still clamor very much, but still let a lot of people confused and smoke and mirrors. Do many industries or businesses are inevitable profit problem, but now most of the online education is either to enjoy the investment funds, or the traditional education enterprises of the blood, the real profit of a handful (here refers to the medium and large).

The author also careful thinking, in fact, the development of online education is still inseparable from our network to do the most concerned about a traffic problem, there may be a lot of people to refute, our net traffic every day tens of millions of times, but really torture their content, the value of the flow is how much, the flow of value is the real flow, otherwise as long as the flow of the base , just go outside to buy the flow is not good what else to do. And the value of the flow reflects the conversion rate above, the online experience, product quality will affect the conversion rate but in the final is not very large, the flow of value will still be a low conversion rate.

It says it's actually just one problem, but how to solve it. Now there may be a good channel platform to borrow electricity to bring direct transformation, online education can work with the cat in the writer's opinion is indeed a new model, a new attempt. Take advantage of the unique advantages of the day cat-traffic, while the user buys coupons for the product on the day cat. So using this indirect model to promote the schools, think all have a feeling of excitement, now the problem is to how to do a good flagship store, is how to do the electric business, since the positioning has been done, the direction can be, then the rest is to cooperate and support the strength of the problem, I do not say more.

Online education has been a kind of being positioned as a network marketing, to the issue of marketing promotion, this is not wrong, after all, in the current era of network marketing, there is a Web site must be involved in this field, but now the author said that the new model may be expected or pavilion, and then there is no.

In order to enlarge the education electricity quotient, certainly not because can only assist the online education hastily the integration and the localization, the Future Day cat and so on electric business channel also certainly will become the online education competitor, they are one kind of complement is also one kind of competitor's relations. The current education industry's flagship store has already said a lot of coupons or discount information, but really put in the product energy is not how much, even if the net is the same, they are now emerging, but also education products everywhere attack the results, as to how to do after doing a lot of kung Fu.

Another flagship store above a product is bound to cause conflict with their own-books, the price of online shopping is cheaper than offline, so this creates a problem of different prices under the line, and another possible book is published by its own company, and online buying can have a fatal effect on the layout of books under the line. Brand is the lifeblood of education industry, so once involved in the level of the brand more careful, the author here to remind must pay attention to, too much experience told us.

Network Marketing, online education, educational power providers, a short span of several years, a should be impregnable education industry, by the Internet everywhere impact, from the book Impact, channel impact, layout impact, think of all feel the Internet's terrible and charm, head-on and inevitably will create an era, For many people who are interested in education, the shock is the best chance to surpass others. (text/Huang)