Electric appliance products to reduce price by turns

Business Report Graphics Xu Xian Sina Weibo on the price of the electricity business users vote on the Web page screenshot

The record of the electric dealer's brawl

Commercial newspaper reporter Aoxiangfi intern 喻倩倩

After the electric business Big Brothers Day before yesterday the Yell Preheating, the most attention electric appliances merchant home appliance price war at last yesterday 9 Point opened the curtain. Yesterday, the first launch price war Jingdong Mall announced that its large household appliances half-day sales of more than 200 million yuan. However, many members of the public yesterday "lying" in front of the computer comparison of home appliances prices, but met Suning easy to buy the site can not open, Beijing East Price increase price, different types of home appliances and other circumstances.

The day before yesterday, Jingdong Mall board chairman and CEO Liu announced, starting from yesterday 9 o'clock, Jingdong Mall all of US electricity than suning line under no bottom line cheap. Subsequently, Suning easy to buy, Gome, Tencent Xun, etc. announced the lowest price. Yesterday, 9, the world's most high-profile electrical appliances price war finally opened.

Liu Advance for consumers

Yesterday morning, less than 8 points, there are a lot of people "lying" in front of the computer, in the above several electrical network to select large household appliances, look forward to 9 points after the prelude to find the most cost-effective price.

Liu at 8 points over the release of micro-blog, to remind everyone not to rush to the next single, "Because the price is a round down, jingdong all the electricity will continue to reduce prices, always lower than suning." He also suggested that if suning 30 minutes still do not reduce the price, everyone else shot.

After the price war officially started, the reporter login Jingdong Mall to see, its home page played a "815 Electric Blood spell" slogan, said all the big household appliances price "straight hundred Yuan". Suning easy to buy also announced 28 goods to buy, and the introduction of a book 0 yuan purchase, customer orders directly returned to the equivalent of the entire field of promotional activities such as coupons. Suning also announced the upgrade of three service measures: delivery delay of the highest pay 10%, return refund to the account time later than the financial institutions prescribed time to give 10 times times the interest rate of late payment, return a replacement door-to-door pick-up time than three days to pay 5%.

Electric appliance products to reduce price by turns

After the war, netizens began to pick their favorite big home appliances products. At the same time, a Amoy net, NetEase Youdao, such as the overnight development of real-time comparison software for users to compare timely.

According to the way shopping assistant monitoring, as of yesterday 11, the average price of the East Jingdong is 3496 yuan, compared to 10 o'clock down 53 yuan; the average price of suning is 3298 yuan, which is 22 yuan lower than 10 o'clock. Within 1 hours, Beijing-East price adjustment 19%, suning price adjustment 17%, the decline has been significantly less than 1 hours before. As of yesterday 11, 27% of the goods in Beijing East was cheaper than Suning 10%. In terms of commodity prices, 50% of the goods are jingdong cheaper, 32% of the goods suning cheaper, 18% of the goods are the same price.

But from the point of view of one Amoy network monitoring, yesterday 9 point and the day before yesterday big household appliances commodity overall data contrast shows: Jing Dong very "pit Dad", product price average rose to 3.8%, average up 241 yuan; Suning very earnest, suning everybody electricity overall average decline is 3.1%, average drops 130 yuan.

Amoy Net price monitoring data show that as of yesterday 17, suning than Jingdong high prices of large household appliances have 297, accounting for 25%, jingdong than suning prices of goods have 475, accounting for 41%, and the remaining 33% of the goods are the same price. Amoy NET also said that the United States to become the price ring of the Dark Horse, the same day in the United States of electricity (television, refrigerators, air-conditioning, washing machines) in the field of the price of the number of goods is far higher than Jingdong Mall and Suning.

Beijing East Electricity half a half-day sales broken 200 million

Although the price is not as low as previously announced, Beijing East yesterday still announced that its large household appliances sales continued to refresh, as of yesterday noon, large household appliances sales exceeded 200 million yuan.

Liu also said that this is the last Battle of Jingdong, the future price war is a continuous rational competition. Asked whether Jingdong cash was enough to hit the price of war, Liu said that Jingdong is definitely not bad money, the current account of more than 1 billion dollars in cash, and no one investor against the price war. Liu also bluntly, not all suppliers are supporting the price war, 1/3 suppliers objected, 1/3 expressed support, the majority of the opposition is foreign brands.

Yesterday afternoon, a news from the CCTV financial channel said, Suning easy to buy executive Vice President Li Bin announced that the discount season, even if the Beijing-East continued to play price war, Suning Tesco will not continue to follow up the promotional activities.

However, the news was subsequently rejected by bin Li himself. Li bin said through Weibo that he has never had a similar statement, and stressed that this is in itself a wrong logic, price competition is the eternal theme of market competition, suning easy to purchase always adhere to the principle of small profits but quick turnover and the established marketing rhythm, give full play to the comprehensive advantages, to provide consumers with the best cost-effective products and services.

Yesterday, Xun Network CEO Bu Guangzi said that the Liu Micro-bo triggered the "War of words" and "price war", is a marketing scam, "Jingdong and Suning easy to buy the same products are very few, consumers simply can not price parity." He also accused Jingdong mall deliberately bypass 3 C, hype 0 Maori concept of behavior.

Chaos

Electricity Dealers price war elephants

Commercial newspaper reporter Aoxiangfi intern 喻倩倩

In the price war, the electricity dealers claimed that their sales of the cheapest products, the commercial newspaper reporter found that the price war in chaos.

A mess like one when you are not fighting the lowest price

At noon yesterday, not to fight the Dangdang CEO guoqing in micro-blog issued a 2-hour war on the instant parity situation: in more than 3,000 of the lowest selling price of goods, Gome and when the flagship store to 537 seats, Jingdong Mall has 362 seats, Tencent Xun has 361 seats, Dangdang has 263 seats, Suning is easy to buy 180 seats.

Subsequently, a Amoy network released a report that yesterday, a total of 6 business to monitor the total network of 117,000 more than a large household appliances goods, of which only 5,000 commodity prices have declined, the total accounted for only 4.2%. In the announcement of the price war in the merchants, Gome electric organ net price of goods reached 16.6%, is the most real, the most to the power of the business, and the Beijing-East price of large appliances, the proportion of only 6%.

Amoy Network monitoring data also showed that yesterday's price war, the price of the highest prices in Beijing East only about 10%, the maximum price range of 284 yuan, and suning easy to buy, Gome Electric mall average decline in about 8%.

As the second Jingdong, the price increase before price

Yesterday, the Beijing-east repeatedly by netizens exposed some goods is the first increase in prices and then lower prices. Netizen "Two things V" on Weibo said, last week he bought an air-conditioner in Gome, the price is 2278 yuan, but yesterday 13:16 Jingdong the same model air-conditioning price is 2650 yuan, and shows no goods; a sharp 32-inch LCD TV, which he bought in the bowser online a week ago, Yesterday morning Jingdong Price is 3299 yuan, and have goods, but reduced to 2639 yuan after showing no goods. The Netizen questions Liu: "You say is 0 profit, the price is still higher than other people much, is your price too high?" ”

Yesterday, a Amoy network monitoring data show, Jingdong Mall 14th night in our electric category on nearly 50 items quietly price increases, prices from 30%~100% range.

More than half of the goods are out of stock

Not only encounter actual not cheap commodity prices, a lot of users because of the shortage of goods prepared disappointed. Netizen "Little madman Drink Tea" told the newspaper reporter, yesterday to buy a cabinet-style air-conditioning, but the east of a spot on the Beijing, "no stock also sell what home appliances." There are netizens said: "A lot of home pages are not open, even if opened also out of stock, wash and sleep!" ”

The reporter through real-time view a Amoy network comparison ring list found that in many businesses advertised the "lowest price" of the commodity data, more than half of the goods are in the state of no goods.

Online and offline product models are different, but also let some netizens very depressed. Miss Yu told the business newspaper reporter, yesterday, before the price war, she made a special trip to Yang Jia Ping suning store to inquire about the store prices, when she was looking at a large 1 air conditioners, but when she was ready to the line parity, found that the same model of the online product.

Chaos like four Suning Web site cannot log on

Yesterday, more than 9, many netizens reflected on Sina Weibo, Suning appliances (002024, shares bar) official website and suning can not login.

Originally, Suning Electric appliances launched a promotional activities, less than 10 minutes, due to the sudden increase in traffic, Suning official website and suning easy to purchase on the difficulty of access and can not login. By contrast, the greater flow of the jingdong is a smooth browsing.

Depth

Price war disrupts price system

Appliance manufacturers or collective pressure

Commercial newspaper reporter Li Huayu

Electric business war, implicating. Although the electric appliance price war is considered by the industry as the show and the Joint Bureau of the play, but as a supplier of home appliances manufacturers, has begun to focus on all the "war" electric dealers. Home appliances Manufacturers said that if the electricity companies continue to pull down prices, can not bear, they will put pressure on the electricity dealers.

The reason for the high stock of electrical products

Electric Dealer price war has already played in full swing, why this time will be specifically for home appliance products?

Lu Guanlie, a spokesman for the group, told reporters yesterday that the intrinsic factor is that this year, the electrical business has behaved badly. Data show that 2011 China's e-commerce market growth of up to 46.4%, but the second quarter of this year, China's E-commerce market overall transaction size of 1.88 trillion yuan, the year-on-year growth of 25%, the chain growth of only 7.3%. This allows the electrical appliances suppliers to purchase products to form a high inventory, in the home appliances consumer market lower, had to play a price war. External factor is the home appliance store entity shop Crazy expansion After the result of moving to the electric dealer. In some of the first-line cities, 5 km range of seven or eight business models of the same household appliances stores, the store profit was eroded, instead of seeking new performance growth, into the electricity business.

Changhong Multimedia Marketing company General Manager Yong said that the Beijing-East declaration of war has a clear "revenge" flavor. June 18 This year, the Beijing-East promotion activities by Su Ning and Gome "encirclement and suppression." Recently, Su Ning's stock price performance is not good, also announced that the public issue not more than RMB 8 billion (including) corporate bonds, used to supplement the company's operating capital and adjust the structure of the company's debt, and Su Ning only just completed 4.7 billion yuan of directional additional. Therefore, Jing Dong saw Su Ning's strong thirst for funds, want to take the price war to suppress suning investors enthusiasm.

affect the price system of disrupting manufacturers

Electric Business channel for home appliance product price war, will have the influence to the home appliance manufacturer?

Yesterday, some media reported that Haier E-commerce general manager Songbao said, to stop August cooperation with Beijing-east, because the price played too low, as with Gome and Suning are unified procurement, so will continue to cooperate with the latter two. But yesterday afternoon, another source said that Haier has already denied this, and said that the situation is being further verified inside. Interestingly, when the commercial newspaper reporter to Haier public relations responsible person to verify the above news, the answer is: indeed has ceased to cooperate with Beijing-east.

Household appliance Industry observer Liu Buzhong that the price war on electric-commercial channels will have two effects on home appliance manufacturers. One is to disrupt the price system, "home appliances manufacturers of the price system is a game of chess, electricity business channel crazy Price, that the entity channel price How to do?" I'm afraid I won't be able to sell it. The second is that the electricity trader may pass the loss to the home appliance manufacturer, default the payment or let the supplier pay directly.

A well-known domestic brands of color television yesterday to the commercial news reporter said, electric dealer price war crazy staged behind, is the electric business to increase the purchase of suppliers, the current settlement cycle has begun to lengthen. From the last 1 months to the present 2-3 months.

Responding to or collectively pressuring the electricity dealers

"The price war for electricity is like the Colosseum in Rome, someone down, but there is no victor." "Yesterday, Lu Ying so described the electricity business channel price war Madness."

Lu Guanlie said that as a manufacturer, the company hopes to diversify the channel, it is undeniable that the electricity business is a good form, but the price war so tragic, must respond. "We will keep a close eye on the cash flow of all the dealers in the price war, ensure the security of the transaction and prevent the seller from defaulting." The company will draw its own bottom line, such as painting a red circle, not to the electric dealer transfusion, while the manufacturers in the red circle of profit is not allowed to touch. In addition, Grant will ensure that the interests of downstream agents are not compromised. "Lu Guanlie said.

In the face of the price war, Tcl found that online sales prior to non-payment or arrears of time is short, now requires the supplier to allow arrears. Tcl related officials said that at present they are most concerned about the control of risk, regardless of line online, must conform to the company's risk control.

A white-power brand, who declined to be named, told reporters yesterday that in the face of price wars, manufacturers must stick to the bottom line of prices. "The development of electricity business is to diversify the channels, there are more profit points." At present, the profit of home appliances is meager, if the electricity business continues to pull down the price, can not bear the time, we will be decisive to the electricity dealer pressure. The senior revealed.

However, there are also home appliances manufacturers said, not because the electric dealers crazy price war and change the strategy, because "price war can not continue." Changhong Multimedia Marketing company General Manager Yong yesterday said that a few big electric appliances sold by the number of home appliance products more than 90% different, for consumers, the price war in fact not much comparable, nor will not last too long. Of course, if the price war continues, Changhong will also make a reflection.

"The current price war is irrational, because the direction of the electricity business should be convenience and service rather than a life-and-death price war." "Liu Buzhong predicted that if the price war continues, more home appliances manufacturers may announce the cessation of cooperation with Beijing-east.

Why just stop co-operating with Beijing and east? "This year we passed the Suning line under the sales target is more than 4 billion yuan, in the east of the goal is 70 million ~8000 million, can be very good on billion." In the home appliance product, has the entity shop to rely on Suning, gome, compared to Jing dong this pure electricity merchant's superiority is much bigger. "The above mentioned domestic famous color TV brand related to the head of the newspaper yesterday to the commercial news reporter said."

The attitude of the supervising party

Jing Dong Suning is not vicious competition

Commercial newspaper reporter Aoxiangfi intern 喻倩倩

Chongqing Daily News, several electric dealer website announced the price after the war, online rumors that the national Development and Reform Commission interviewed Jingdong, Suning and other electric dealers. But yesterday morning, Liu in Beijing Media interview said, did not receive the interview request of the relevant departments, "now, no matter who comes out to intervene, unless the government, otherwise we will not listen."

Yesterday afternoon, the voice of the CNR Economic report said that the relevant State departments on this round of electricity price war said that the vicious competition has two conditions: first, in the market has a monopoly dominance, the second is low-cost dumping, and Jingdong and suning do not have these two conditions, so does not belong to vicious competition, Regulators will not take action or measures. The department also believes that this is good for the people. However, the Ministry of Commerce will take a stance on the price today.

Stock market impact

Second shareholder's midday announcement overweight

A big reversal of the stock price of suning appliance

Commercial newspaper reporter Cheng

Chongqing Business reported yesterday, the three major electric dealers price war spread to the stock market. On the same day, three electrical appliances business is difficult to score, but in the two-tier market, suning with a recruit "surprise" performance of a "big reversal" trend.

Suding Electrical Appliances (002024) yesterday morning's trend and the opponents did not differ, but at noon but temporarily released the "two shareholders overweight" news. The result of this "raid" is that Suning's stock price was suddenly pulled up in the afternoon, and finally by trading.

Yesterday morning, suning appliance in the lower open has been shown as the trend of low shocks. However, when the lunch is closed, the company issued a notice that two of shareholders plan in the next three months, the company's shares will be overweight, the total amount of increase not more than 1 billion yuan. Affected by this news, the company's shares in the afternoon after the opening of the instant was greatly pulled up, and the way the concussion higher until trading. As of yesterday's close, Suning appliance reported 6.47 Yuan, a gain of 10.03%. The whole day transaction amount is 1.72 billion yuan, amplitude up to 15.31%.

Suning shares in yesterday's surge in the plunge, institutions and the floating capital a retreat, a pull. Public data show that yesterday, Suning appliances top five buy seats have four for the securities Business Department, total 216 million yuan, only one agency dedicated account to buy 22.5339 million yuan. And the top five of the largest selling amount, three institutions dedicated accounts sold 127 million yuan, and two other securities sales department sold 41.484 million yuan.

"Short-term business recovery inflection point is not apparent, medium and long term easy to buy business still need certain cultivation time." "Guotai investment adviser Zhang said that yesterday's rise and fall is mainly hot money by" two shareholders overweight "speculation, but the main retreat of the signs have been obvious, long-term pressure, it is not appropriate to chase high.

Consumer Reminders

Seize the opportunity of price war

Online shopping saves money with a recipe

Commercial newspaper reporter Ningzhongjun LIANWI trainee reporter Wang Yongjuan

Chongqing Commercial News Electric dealer price war is very busy, how can consumers get more benefit? Commercial newspaper reporter learned that the use of comparison tools, to find the right promotional period, you can save a lot of money.

Alibaba public relations director told reporters yesterday, consumers want to reap benefits, before purchase should be through the comparison tool, the major web site sales of similar products to compare. The person in charge of the introduction, yesterday, a Amoy network is also dedicated to the price of the electricity business, the official opening of the electricity price war real time live broadcast, "a product at present in each of the electricity market sales price, in a Amoy online glance."

In addition, the advance understanding of the electric business Platform promotion Notice, also can save a lot of money. Suning Tesco Marketing department in charge of the relevant person yesterday in the interview, said that some promotional activities information is not likely to be the site to crawl, but consumers as long as the activities of the specific period of time, through the lottery and other activities to obtain benefits. "Usually, before the event, major electric dealers will be on the website or the news media for the notice." The official said.

However, consumers in the online Amoy affordable, but also do not ignore the product quality problems.

Jiangbei District Industrial and Commercial branch of the city, the chief of the Deng said, the face of the electric dealer out of "concessions", consumers need to around, carefully understand the brand, function and price of goods, avoid impulse consumption. To read the site's terms of service, especially in the purchase of air-conditioning, LCD TV and other large appliances, to understand whether the installation, accessories, transportation and other costs. In addition, home appliances after-sales service must be agreed in advance.

"Some consumers in the purchase of products, found that products have quality problems or buy expensive, due to the failure of the agreed return conditions, it is easy to produce consumer disputes." "Deng said.

Deng also cautioned that a small number of electric dealers in the promotional only blindly consider the low price, did not consider the inventory, often out of stock, after the demand for consumers to fill the difference. Therefore, consumers in the purchase of products, preferably with the merchant to determine whether there is no spot, understand the provisions of compensation, while maintaining the consumption record, so that in the event of consumer disputes, the industry and Commerce departments to help defend the rights of the basis.