Electric business development is a double-edged sword

The era of the internet has changed our lives, let us communicate between people to become simple, at the same time, the electricity industry seems to be the most popular industry, nothing can prevent its brilliance, really is this? Today, the pony said his point.

1:3 Deer incident led to ponder

Does this picture remind you of something? Of course today is not the topic of Sanlu milk powder to hurt the number of children, but mainly want to say the electric business industry facing the challenges, what challenges? That's trust! After Sanlu milk powder, there have been clenbuterol, fake vaccines and so on events, and these things deeply percussion every consumer's psychological , they are no longer as free to buy items as they used to be, and they will think over and over again whether the product is reliable or trustworthy.

Why are traditional industries still alive under the power of the electric dealer's tornado? Is it really all because of the O2O mode? Traditional industries have to open shop? No, at least the pony doesn't think so, Marc. Although the electric business industry is so developed, there are still a large proportion of people who rely on offline buying of goods, Because endless events have created a crisis of trust between people, it is hard for them to believe online shopping, even though they have to pay a lot of money on line, they are willing because they spend money to buy peace of mind.

Two: Lies all over the sky, where is the trust

First of all, on the line, said that the media, the daily product ads are fresh memories of it, in addition to CCTV almost every TV has this program, the program exaggerated publicity of their own products, how affordable, as long as 998, big screen mobile phone to take home .... Various, there are so-called guessing program, call to say the answer, a lot of many, flooded with the vision of our customers, of course, in this process, but also let a lot of careless people deceived.

Also from that time onwards, the consumer's thinking has changed, a similar advertising, consumers first reaction in the mind is: Liar! It is also this kind of thinking, so that consumers are largely unwilling to covet the cheap online goods, the trust between businesses and consumers is in jeopardy.

Third: Speculation is only a bubble, the brand is the future.

In many marketing methods, micro-credit marketing recently seems to be fired the most fire, the pony really can't think why, just by a shake? I think it is not so simple, only by chatting for a few days can be trusted to achieve profitability? You think the relationship between people is too simple, pony think micro-letter force Point, Should be able to communicate with their original customers further, and then maintain a good relationship, get trust, cultivate loyal users, for subsequent sales to pave the ground.

The pace of the electric-business army is indeed unstoppable, but seemingly almost monopoly business opportunities in the giant shadow, still floating too many illusory, because the electricity business has not really entered the eyes of consumers, the biggest gap between the electricity business and consumers is trust, and this trust is also the biggest resistance of the electric business forward, So the electric business industry is not as brilliant as it looks, because it still has a long way to go.

Pony thinks that if the electric business can really cross the gap of trust, then the electric business industry will reach an unprecedented height, but this is not by the hype, not boast, because the user's thinking has been promoted, so only the establishment of consumer trust to create a brand, the power of the industry's most popular future.

Follow-up: the development of electric business is a double-edged sword, let people find business opportunities, promote economic development, facilitate the exchange between people, but also let some people with bad intentions into it, damaging the interests of consumers, pollution of the Internet ...

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