Electric Business O2O Mode

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O2O Flow Chart

Consumption is a perpetual theme for people, rich and poor, not students or white-collar workers, all need to buy their own goods to varying degrees, alongside the large Chinese groups constitute a huge consumer market, if we can help consumers simplify shopping processes, reduce shopping costs, provide more valuable information and services , in this way, a new business model--the O2O mode of electric business.

As early as the rise of the group buying site, the electric business O2O mode began to develop, these two years, with the rapid development of mobile Internet, O2O platform is springing up. It combines online business opportunities with the Internet, let the Internet become the front of the offline trading, so that consumers and businesses to achieve seamless links, can make it easier for consumers to more convenient and affordable shopping, but also for businesses to better find the target customer base, improve their access volume and sales.

The main features of O2O platform are: Online orders, offline experience consumption; The main service types are: Information service, life service, shopping in kind

Information services include: the latest preferential information, consumer rights protection knowledge consulting services;

Life services include: booking meals, tickets, cars, hotels and other services closely related to daily life;

In-kind shopping services: 3C Digital, home, luxury goods, such as physical online on the list, offline experience to take goods, based on the consumer to increase the user experience this link.

What do we need to do to lure consumers online?

We analyze consumer behavior:

First, shopping needs to understand shop information and commodity information;

Second, shopping takes time to select commodities from physical stores;

Third, the shopping process also involves the price, excluding payment and so on;

Wasting time is a waste of money. The whole process wastes a lot of valuable time and doesn't get the most favorable information in time. So, the O2O platform can help consumers simplify the shopping process, save time and money, and attract consumers to the online with enough energy sources.

The sustainable development of electric business O2O

The security of mobile payment and the conversion of consumer behavior become the bottleneck restricting the development of e-commerce O2O mode. With the application of NFC technology, mobile payment has been effectively resolved, the development of mobile Internet began to speed up, many enterprises have been smelling this piece of the market with hundreds of billions of large cakes, have to speed up the layout o2o. The large influx of electric business enterprises, it can be foreseen that the future development of O2O model will be a hard war. However, no matter how the development, whether you are small and medium-sized enterprises or large platforms, only to allow businesses to benefit, so that consumers more convenient, more affordable, the development of O2O model is sustainable.

Editor: Daming Century Source: http://www.666180.com/news/2013/0420/49.html reprint Please indicate the discrepancy