Electric Business

Now the Internet is in the process of rapid development, and has developed very mature, so e-commerce has been recognized by the majority of people, many traditional enterprises to look at others in the Internet to do a great deal of money, they look at the envy of the so-called entrepreneurs, is mercenary, to profit for the ultimate purpose, Of course, a lot of good entrepreneurs in their own profits, but also for our society to contribute. Now can with the Internet pull up the business are beginning to rely on the internet, so the electricity business has become an increasingly large industry. Many people enter the world of the electric business, just see a lot of predecessors of the brilliant, for example, the grassroots in Taobao open shop is because of the above some do very successful shops attracted, looking at the other people's monthly income of tens of thousands of is strange, the enterprise is the same, watching their competitors in the days of the cat trading than their own line that point more than a few times, So I began to imitate it. But a lot of people, just see the harvest of the surface of high sales, but did not see people behind the pay, as we often say, only to see the success of others did not see others pay.

Yesterday, I had a friend engaged in the electric business told me that their company recently on the issue of the electrical business of the whole company staff discussion. Then he said I was an understanding of the Internet, but not a special person to do electrical business, but more interested in electricity, so there should be a more rational analysis. He said he is in charge of the company because it is responsible for the operation of this piece, and always advocated to do enough basic work, do this after all to pull sales. But their company is a traditional enterprise, electric business is only just beginning, that is, their company is now basically engaged in their own traditional business of the inherent customer maintenance; and the reason why they want to do electricity business is because the original old customers have been online by other electric dealers to dig away, for the long-term development must be done by the electrical business. But a very real problem is that the vast majority of the company is with the boss for a long time to do traditional business people, they only think this time to communicate with customers to get most of the sales, and will not consider what will happen, because we all know that a lot of traditional salesman can not be their own customers immediately signed a contract with themselves, If the client says to reconsider after one months, he will be dead dead. So a lot of people's thinking is to stay in the traditional business model, so my friend in the performance of their ability obviously will have a lot of resistance.

I think my friend is really good at E-commerce because he has a lot of very successful cases in his hands. But this time he apparently struggled because it was the first time he had practiced in a traditional business transition. As he said, many people really want to know what E-commerce is, and when he said this is not with their precise assurance of what effect, so everyone's credibility is not very high. And when the marketing company to the salesman, in fact, these people in addition to their ability to do business, E-commerce specific operation is certainly not, and their colleagues feel that such people are very professional. This makes my friend feel very helpless, because he was introduced into the company as a professional, and the boss is also very appreciated, but seems to have no place in the company.

He told me an example that made him very silent: in the last company-wide debate, he thought it would be possible to keep the rest of the company's traditional business colleagues in the traditional way, such as the use of Tencent tools, and Tencent's tools are those who know the most, They know in their QQ space to send some company's products and services or their own company mall and Taobao Cat Link, and then there are some old customers, see these things will at least remember these things, and then can play a subtle effect. And my friend thinks that we can consider building a company's industry website, because he found that although the industry is a small industry, but the country has a bit of fame or there are hundreds of, and these hundreds of have a small part of the electrical business for a long time, and most of the same is just entered, And the model is to do their own independent mall or open the cat Taobao, that is to allow users to buy things, in fact, is that a small part of the enrichment, and if the company continues to follow that pattern certainly can not surpass others, one of their own without their basis, the other is not so strong marketing team. So through the industry site began to spend a year to attract a group of people in the first interest in their own this site, and then slowly lead to become their own consumer customers.

It can be said that his thinking is a typical internet thinking, is understandable, and my friend to do this ability is very strong. But in their company, they were quickly denied by other colleagues, we all think why do this thing, we do not all very good, one of the department's manager said I had a few days ago in our department Taobao store sold a lot of things, why do not spend the effort to do it; In fact, as far as he knows, that manager Taobao shop is now so good sales is to use the price to pressure, plus a regional, but the long-term to keep it difficult, let alone grow.

I pass this friend's description, actually also is a real case, I analyzed, I think actually my friend's idea is correct, and his colleague's idea is correct. Only the former is the use of Internet thinking, while the latter is pure traditional thinking. In fact, although I do not specialize in the Internet, but I also do amateur for several years of the website, and recently began to contact the electrical business, such as I give the novice Taobao open shop tutorials and so on. So I share what I told my friends at the time, here to share with you, to analyze the traditional transformation of enterprises to do the operation of the electricity business.

First, the traditional enterprises in the transformation of electric power is a contradictory body. Not that it is a contradictory body can not do, but need to spend a lot of experience to slowly change, the so-called "transformation" well, is the need for a process. This requires the integration of Internet thinking and traditional thinking; we can compare the internet thinking to fire, because it is very wild, and pay attention to the expansion of the traditional thinking can be compared to water, which is relatively conservative, to hold their own a three-acre of the line. Fire and fire are not compatible, but good treatment is indispensable.

Second, the Internet thinking needs to consider the traditional thinking. Because the electric business operation is mainly with the internet thinking of people, so the traditional thinking, I do not divide the David, can be said to the traditional thinking of the advice I actually here also included. In fact, the internet thinking is not a little wrong, is to be like fire burning, is to have the wolf sex. But we have to think about traditional thinking, they use a bad word to be mercenary, so we need to give them a definite milestone in the way they feel about the big picture, so that their thinking is not going to work, so that their thoughts may slowly be changed by you. Therefore, let us not be afraid of commitment, we need to give the appropriate commitment, so that the traditional thinking will be profitable; at least many of the marketing company's salesman's promises have been emptied, and our commitments here are not fully realized, so it's always better than those promises. Also, do not expect when the traditional thinking quickly accepted the internet thinking, because the internet thinking is about the slow heat, pay attention to the long-term, traditional thinking can not wait patiently, so they think you are doing no work, so when they put forward their views, do not go directly to the negative, because their views are really useful, At least for the present. Instead of giving affirmations, and then talking about your own internet thinking, they might listen a little bit and change a little bit, not as usual.

In fact, the traditional enterprises in the transition period is not a special case, but the general existence of the same problem is also common. And the biggest problem is that the internet thinking and the traditional thinking of the contradiction, as the electric business operators with internet thinking, we can not wait for people with traditional business thinking to merge with us, but we go to merge and then change them. In fact, deal with this relationship is the traditional transformation of enterprises to do a very important prerequisite work, do a good job after the road will be a lot smoother!

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