Electric Dealer "Troops force", express staff practice long-distance running

Information Times News (reporter Huang) with the double 11 approaching, many online big sellers are "sharpening" preparation. Reporters from a number of large sellers in Guangzhou learned that many businesses have increased the number of hundreds of staff "against". At the same time, in order to avoid the courier burst Warehouse, there is a temporary increase in the vendor logistics partners, and even in the cooperation agreement requires express company each time node must achieve what target, where the goods arrive. As for the Internet shopping enthusiasts most concerned about the price problem, there are big Sellers said, online prices will certainly be cheaper.

And double 11 is also called Express Industry "Spring Festival", China Express Industry association Secretary-General Dawa revealed that this year, the express industry has 800,000 Express Army service in the Sky Cat 11 11, creating the most history. Reporter from Guangzhou more than express company learned that, in order to deal with the upcoming express industry "Spring Festival", a number of express companies to launch coping strategies, it is learned that Shen Tong Express in the 11 11 overtime with all the instant noodles into steamed stuffed bun, to save a few minutes of bubble surface time;

Electrical business

Hundreds of more people to fight

To fight double 11, businessmen are recruiting part-time staff. The reporter learned that the Guangzhou Rheinland apparel company will be the "double 11 percent" reserve up to 160 million, a total of more than 180 for new goods. Fang Jianhua, founder of the company, said that in addition to the transfer of manpower from the factories, also with the Guangdong Business School, the recruitment of 130 part-time university students to do after-sales service, the company has a total of 450 people will be involved in this activity, and is divided into pre-sale, after-sale, complaints, calls, troubleshooting and other 10 groups.

and located in Panyu Tian an science and technology Park Hundred Library is currently on the main agent of the online MG mask, ABC (female personal care), and so on, and other brands, and its own brand "Yan Spectrum" and so on. Yu Lixiang, marketing director of the company, said that last year, the overall billing volume of 11 activities have 7~8 million, this year all the brands have participated in the event, the estimated shipments will be around 500,000, "this will be the most inexpensive one of these brands ever activity." "The company has recruited 200 part-time" players.

In addition, the Guangzhou Gloria online sales team also temporarily increased by 100 people this year.

Increase cooperation Logistics company

Last year, double 11, double 12 and other activities, all over the country have been the issue of express explosion, many consumers in a two months after receiving the "express", causing dissatisfaction. Hundred library officials said, "logistics companies are expected to deliver the most pressure will be the third day, this year set an internal index, must be two days in Shanghai and Guangzhou two warehouses all send goods, and must be delivered during the day, to avoid the evening logistics company congestion caused by the explosion." "In addition, in cooperation with the Express Company," We carry out the full courier cooperation, combined with the different regional advantages of each logistics company, required them each time node must achieve what the target, the goods reached which location, the company also matched personnel supporting logistics companies, monitoring the delivery process. ”

Guangzhou Mann Clothing also said that the experience of the past logistics companies to learn from the lessons, made a fundamental adjustment. "1.5 months ago, the new rented 15,000 square meters of large warehouses, new warehouses and the old warehouse operation at the same time, but also in Guangzhou, Shanghai, both the same time delivery." Second is to increase the partners, according to the advantages of the logistics companies to distribute. Again is specialized, will 15,000 square meters new storehouse, entrusts to the good logistics operation, among them part-time university student some 100 people will put into the new warehouse work when 11 11. ”

Express

Save time and change the steamed bun

Statistics show that the day cat and Taobao, for example, in the last two 11, one day, the amount of parcels reached 2200余万件. This year is the "double 11" singles festival in the 4th year, from 2009 to 2011, the network sales feast has evolved from the Taobao solo carnival into the warlords and up. Last year as a result of courier Burst Warehouse, courier to slow delivery. Last year, the double 11 bought two clothes online, said Miss Huang, at ordinary times one weeks how can arrive the Express mail finally spent a full half month time, just bought a house she has prepared 20,000 yuan to take advantage of this year's double 11 major electric dealers buy home appliances furniture, but she expressed concern about the logistics speed, "I am with refined decoration, Intend to move in December to live, so I hope to buy a full set of things can arrive early, do not affect the speed of my move.

It is reported that November 1, the Chinese Express Association organized the top Ten Express company opened a coordination meeting, according to the rapid statistics, the industry will have more than 800,000 people to fight the day cat 11 11, of which only the top ten private courier in the first line of the 300,000 people from the previous surge to 365,000 people. Shentong Express Chairman Assistant Xundahai said: "Last year, the class will be changed to shifts this year, all senior executives sent to the frontline." According to its introduction, in the Double 11 overtime period with all the instant noodles to steamed stuffed bun, in order to save a few minutes of flower bubble surface. The courier company Guangzhou Branch manager Liu also told reporters, in addition to the changes in the overtime meal, the company has increased in advance more than 1000 people, into the allocation and delivery business, "and we have given the customer commitment, if not on time to be paid for."

Keep the strength, the staff to practice long-distance running

Last year, express burst warehouse, so many express companies feel unprepared. Yun Tatsu Express Marketing President Zhoubergen said, "the company has set up a joint office group to deal with the unexpected problems in a timely manner, absorbing the first two years of double 11 experience and lessons, this year, the venue, people cars are more prepared." Yun Tatsu existing more than 70 distribution centers, but also through social leasing to make up the gap, an additional 120 lines, more than a lot of frequency to send. "In addition to the system and materials on the preparation, the courier companies are also ready to work full load." It is understood that Yuantong has begun the Double 11 "Countdown drill", according to the company's head, now the staff began to run exercise, and this year 11 11, the Chairman will be in the first line Duzhan.

and the advance communication with the merchant, will also supply and demand both sides of the logistics docking. Wang Zhida, director of the home emergency transmission, said, "has been in a number of cities have done 7 business meetings, and more than 800 business communication peak season express demand, and arrange professional sales team to follow up." "And the company's two or three-line staff has also received" mobilization ", Ready to supplement the front-line staff gap, to ensure that" access, transfer, transport, good pie. " "In addition, Shentong, Yuantong, the better Huitong, Daily Express, Yun Tatsu, such as many express companies also said that this year will be an additional direct vehicle, and in the Merchant Warehouse direct sorting, packaging, reduce transfer station pressure, and strive to improve service quality."

Consumers have

"The price on the line must be cheap."

For the Internet shopping enthusiasts most concerned about the price, song Leah Electric trader deputy Liu Shu said, the song Leah Country has a number of physical stores, but online prices will certainly be cheaper. As to whether the same quality can be guaranteed, Liu Shu explained that the network for the best in the production workshop, the selection is also the finest fabrics. And for consumers worried whether the business will use "11 11" promotional to clear inventory, Liu Shu said, "We will do some" anti-season run "discount, but the proportion will be less than 10%, but also because consumers need to do so, we have a fixed line of clear inventory channels. ”

According to its introduction, last year before the line of the song Leia online merchandise is the same price, from last year began to try to separate the two channels of the commodity area, the implementation of the network for the provision. "and the first letter of the offline brand is uppercase" G ", while the online brand first letters are lowercase" g ". In the online purchase of consumer age level positioning, the main positioning in the 18 to 25 years old, so the network for the designer team is not the same. It is understood that this year, Gloria for the Double 11 prepared 100 million of the goods, the core section of about three thousand or four thousand.