Electric dealers are facing new problems

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Every journalist Zhangs from Beijing

The major electric dealers, who frequently launch price wars, are facing new challenges.

Recently, many people in the name of "victims" to the "daily economic news" reporters that the online mall, Amazon China frequently unilaterally cancel their orders, and even they also encounter an account, IP penalties.

In-depth investigation of the reporter found that some of them may indeed have encountered "calamities" in their normal operations, while others have not been conclusive as to whether their identities are "victims"--some of whom have been sold cheaply in the Amazon China Promotions, and then resell them.

How to effectively limit the breeding of scalpers, but not because of "overlord-type" seal and innocent consumers? This has become the current electric business, especially the price of war in the face of a new problem.

User burst: Amazon China order was caught in a strange delete

Zhaoqian (alias) was sealed by Amazon China account and IP.

She told the Daily economic news reporter that she is a senior user of Amazon China, over the years, her average daily parcels amounted to 2~3, a year down the order amount of about million yuan.

According to her introduction, in addition to her own use, she also occasionally help relatives to purchase, "mainly recreational, not involved in business." But since the end of last year, Amazon China has been canceling its orders continuously: after placing orders and completing payment procedures, Amazon China's back-Office system will cancel her orders within minutes and tell her account numbers are abnormal, and sometimes ordering 1 items will also be canceled.

In order to avoid their own account problems caused by shopping failure, Zhaoqian tried to change the account, replace the IP address, etc., but the situation as usual, this makes Zhaoqian puzzled.

March 15, Zhaoqian after a shopping order and the completion of payment procedures, Amazon China again with "account display anomaly" as the basis of the frozen Zhaoqian account. "This time is not only a single account, changed an account, or not to go up, (explanation) IP has been blocked." Zhaoqian said it had a hangover: until March 28, Zhaoqian did not receive a refund from China Merchants Bank, which was tied to Amazon, and its gift cards on Amazon could not be used.

Since March 20, Zhaoqian has complained to Amazon's China customer service by phone and mail every day, but she has not returned her refund and gift card after sending a scan of her personal documents in accordance with the process given by Amazon China.

"Daily economic news" reporter to call the Amazon China Customer service, customer service staff replied that the normal account under the ordinary debit card and the merchant bank credit cards are within 3 working days after the refund to the account, other credit cards need 20 business days to the account. The frozen account, the balance on the gift card can be returned to the bank card by sending the information such as the scanned part of the personal document. However, the customer service added that all issues were subject to the company's response to a particular user's email.

However, Zhaoqian said that the refund of the application of the gift card to provide the account number of the last few orders and a considerable number of procedures, and after the number can not log into the Amazon China, these cumbersome process so that they can not get back the gift card balance.

Similar to Zhaoqian's case, another consumer, Xu Liang, also complained to the daily economic news reporter about the "hegemony" of Amazon China. November 1, 2012, Xu Liang in the Amazon China under a book order, the site given the expected delivery time for the month of 6th to 7th, however, Amazon China after many delays, the last time the product information deleted.

Since then, Xu Liang several times with the Amazon China Customer service contact, November 12, 2012, he got the following processing results: Return the order money, send 10 Yuan coupon next time to use.

"There is a disclaimer under each transaction, and even if the payment is made, Amazon does not ship, depending on the transaction," Zhaoqian said. "This means Amazon China has the right to unilaterally cancel orders," Zhaoqian said.

In order to complete the payment process, and the Amazon China issued a confirmation of transaction information, Amazon China unilaterally cancellation of orders, Beijing surplus law firm lawyer Jiang told reporters that in the electric business industry similar events are many, according to the specific transaction flow. However, under normal circumstances, if the consumer received the transaction confirmation mail, but was cancelled without cause, the electric company has constituted infringement of consumer rights and interests of the fact.

3 years ago, there are "door" QQ group circulated escape from the letter "Raiders"

Reporter survey found that the Amazon China has a long-standing issue. In July 2010, the Daily Economic news published a report called "Even the user account" does not explain "superior Amazon complaints" reported that, since May 20, 2010, the China Electronic Commerce Association's 315 consumer Electronic complaint Network has received a number of prominent Amazon users of the focus of complaints, Users say their Amazon account of excellence has been inexplicably frozen.

According to the 315 Consumer electronics Complaints Network statistics at the time, as at May 18, 2010, the same year to accept the outstanding Amazon effective complaints 549, compared with the 181 in 2009 the total increase of 203.3%.

In the interview, most of the users of the letter said that Amazon China has to give a clear answer.

In response, a customer service in the Amazon China to the daily economic news reporter said that the number should be based on specific circumstances, the account of the description of the letter has been explained in the mail, everything to the content of the message prevail. For example, Amazon China clearly stipulates that multiple accounts are not allowed to use simultaneously, if the IP department found that the corresponding user's account will be all frozen.

But when an account goes wrong, Zhaoqian says, sometimes Amazon China's customer service will allow users to re-register their accounts to try to trade, which is in fact inconsistent with rules that do not allow several accounts.

In the process of the manuscript, the Daily economic news reporter has been trying to related issues with the Amazon China's relevant leaders to communicate, but as of press, the other side has not been given a reply.

Because there is no official version of Amazon China, search for relevant keywords on the Internet, you can see a lot of Amazon China and the United States users of the issue of their complaints, and have speculated on the reasons behind the letter, and to find a solution.

According to Zhaoqian, the current number of victims of the formation of the QQ group, one of the core topic is to teach escape from the "Raiders". For example, the "Raiders" show that users can change the operating system to avoid the seal number.

Zhaoqian also believes that Amazon exists to attract consumers at low prices, but also by malicious orders for cancellation by the Act, there is a suspicion of fraud traffic.

Electric dealer low price promotion attracts scalpers "sweep goods"

In order to further investigate the letter of the incident, the daily economic news reporter to the "victim" status to join the QQ group. After nearly half a month of investigation, the reporter found that in the Amazon China, behind the number, in addition to some innocent users, but also lurking a group of "roasted seeds and nuts," that people commonly known as "scalpers."

When journalists questioned some of the victims ' reluctance to stand up and accuse Amazon, some said, "This is a meal, not a big deal."

After further investigation, the reporter found that some people are scalpers in the grey chain.

As in recent years, the major electricity companies have a "price war", or even a loss of sales, there are distributors see opportunities, the opportunity to buy low-cost, and then resell, from which to earn the difference. An unnamed industry insider told reporters that the ox "sweep the goods" behind, the actual size of the strength of the merchant to "sweep the goods", but to the offline and online sellers, from which to earn the difference.

According to the industry, for example, around 2010, Jingdong Mall and Dangdang in the book field set off several rounds of price war, some books prices were pulled down to 40 percent below, a lot of book business to see the opportunity, in Jingdong and when the goods, grab goods or directly in their own shops to sell, or hand over to other sellers, " When the electricity trader hits the price war, is the electric business scalpers to be on the road. They will take the opportunity to cargo the target and gradually digest it afterwards.

"The Daily economic news," said Wang Liyang, a reporter, in the electricity business during the price war is inevitable, for dealers, can be lower than the purchase price of sales platform to buy back, and then through the channel supply to other buyers, to earn a middle difference. And for the electric business, this situation is very headache, because the General Electric trader to carry out the main thrust of the price war or to the general consumer to provide concessions to attract more consumer consumption. But dealers or profit-making businesses to buy a large number of promotional products to eventually lead to a shortage of goods, consumers can not enjoy the power of the platform to provide concessions, but will feel that the electric business promotional stunt is not sincere, so that the brand has a certain harm to the electric business, and ordinary consumers also did not benefit from the promotion of electricity dealers. Therefore, there are more and more restrictions on the promotion activities of the electric business, one of the promotional activities needs a certain threshold to reduce losses, and secondly is to prevent such scalping phenomenon.

However, he said there was another situation some electric dealers may need to brush some sales data during the promotion period, they may acquiesce or find the suppliers in advance, let them buy back the goods or brush the trading water during the promotion period, then the electric business platform will provide some benefits to the suppliers in various ways. This will be a win for both sides. But this claim has not been confirmed by other sources.

An unnamed Amazon Chinese user to the daily economic news reporter admits that he is a professional in the Electronic Business platform to rob the goods of the "ox". According to its introduction, in the 2009, the Amazon in China electronic goods, generally than Jingdong, Dangdang and other electric platform of similar goods cheap 40~50 yuan, so the site after the purchase and then changed hands, the profit is not cheap.

The revelation of the electric dealer: how we distinguish the "ox"

"Yellow cattle" invasion of electric business industry, not only distorted the power of low-cost consumers to repay the original intention, but also destroyed the electric business ecology.

Jingdong Mall PR staff to the daily economic news reporter confirmed that, the electric quotient "ox" phenomenon exists, moreover the harm is obvious, on the one hand causes the demand consumer to be unable to buy the low price commodity, on the other hand, the electricity merchant's subsidy to the commodity has flowed into the ox's pocket, has disturbed the product price system, has harmed the industry interest.

"The characteristics of the cattle are concentrated in low-cost, hot goods, a large number of orders to reach the region to store goods, Jingdong in April 2012 on the line run the independent research and development of the ' Beijing-East Guardian ' system, responsible for the Beijing-East risk control, to prevent cattle orders belong to the part. The system will analyze the user and order, based on the identification of the yellow cattle account, the definition of the relevant cattle orders, ' jingdong Guardian ' system will not automatically delete these orders, but these orders are suspended after the submission of the work of a single group for manual processing. ”

Gome online officials also told the Daily economic news reporter that "gome online is China's first electric business industry to take measures to boycott cattle orders of the electric business enterprises, through IP, shipping address, mobile phone number for system identification, if a person many times registered accounts, can only buy one, to prevent cattle orders. Up to now, the total amount of cancellation of cattle orders is over 1 billion yuan. ”

The person in charge further said, sometimes the big customers will buy a lot of similar goods, according to the identification of IP address, Gome online developed more than 5 industry customer identification standards, such as the most common is the same IP address and the same password to buy more than 6 of the same category of goods. For example, he said, for example, customers bought 13 Samsung I9100 handsets at a price of 3199 yuan, shipping address is the same address, and the number of the first few orders are identical, such orders will be considered as cattle orders, "in order to eliminate the cattle, sometimes different IP address, different login password, but the member account similar, format unified , such as pinyin +n digits, purchase more than 6 of the same category of goods, will also be identified as an industry customer behavior, 1 orders, and other cancellation.

It is a sensible thing for electric companies to crack down on scalpers in all respects, but there may be some affected users in the process.

A consumer who declined to be named said to reporters that he has been shopping in the Amazon China on the platform for more than 4 years, has never encountered the issue of the letter, until a few times to help others to buy a few things after the number, because the associated with a lot of accounts and cards, frozen accounts caused him a lot of trouble. He argues that since Amazon attracts consumers at a low price and cannot technically limit a single card account, Amazon cannot explain it without explanation, which is not a solution to the problem, but a "unjustly" of many consumers who really buy. This may be the emergence of the aforementioned Zhaoqian, Xu Liang Encounter the reasons for the letter.