Electric War event calls for industry rules

E-commerce industry is developing rapidly, legislation, law enforcement and other links need to keep up. Laws to protect the interests of businesses and consumers.

Since the "8 15" electricity price war, the participation of the three leading actors in the recent attitude of surprisingly consistent, unfortunately, is used in the price of fraud on the mistaken.

Recently, the National Development and Reform Commission price supervision and inspection and anti-monopoly bureau voice: initially identified, Jingdong Mall, Suning easy to buy, Gome and its online mall on suspicion of price fraud. At present, three electrical appliance manufacturers are required self-examination, rectification. Since then, the real situation of the vigorous electric business war finally "qualitative", was labeled, but is an embarrassing "rests."

Although the specific processing decision for three electric dealers has not come out yet, industry experts generally believe that no matter what kind of punishment needs to have a standard as the basis, so that only according to the pedagogical role.

Game Beyond Price

Looking back at the price war, many of the electricity dealers are "Kung Fu". Weibo on the You come to me, the tapping, and even say "everyone electricity plus even a dollar of gross margin, will be immediately dismissed," but it turns out, "0 gross margin" is only "cloud", illegal business behavior will eventually be punished.

The National Development and Reform Commission believes that three electrical appliances are mainly suspected in three aspects of price fraud: promotional price higher than the original price, not fully fulfill the prices promised, and some electric dealers take their own unique goods to participate in comparison activities.

It is understood that the fictitious original price, namely the promotion price is higher than the original price, the actual promotion price is higher than the previous 7th transaction's lowest price. Jingdong Mall on the "0 margin" commitment is more unreliable. Spot checks found that some products even after the promotion of the highest gross profit margin also reached 10%.

In addition, a variety of goods marked no goods is also the head of the electric business, the line shows no inventory, the actual line under the goods. In order to let the price war is difficult, several electric operators set the threshold, tacit approach is to let each other coincident with less goods, consumers are not comparable, it is difficult to define what is the lowest price.

China Electronic Commerce Association Policy and Law Committee expert member Zhao Occupation said, according to the "Price law", "anti-unfair competition Law" relevant provisions, the above electric dealer has been suspected of violating the rules.

Chu Baochang, director of the China Consumer Association's lawyer, and head of the Beijing Huili law firm, also believes that if the end is found to be deceptive and false price information is used to deceive consumers, all illegal proceeds will be confiscated and fines of up to 5 times times are imposed. If there is no illegal income, this price fraud can be fined 50,000 yuan or more than 500,000 yuan below.

At present, for the NDRC investigation of the Beijing-East, Gome, Suning price war, Jingdong Mall and Suning company are confirmed.

Jingdong Mall issued an apology statement and said, will actively cooperate with the NDRC investigation, respect the NDRC's investigation results. Suning also issued an official statement that the relevant State departments involved in price investigation is necessary to standardize the enterprise competition and healthy development of the industry environment. In response to the National Development and Reform Commission investigation, Suning actively cooperate.

The rules stay in place.

In fact, the electric business field launched price war is not new. Only such a result of enterprises to expand the network market share of the original intention of some "loss" of the meaning, but also hurt the hearts of consumers.

Up to now, the National Development and Reform Commission still did not disclose when the launch of the Jingdong Mall, Gome, suning three home appliances business decisions, according to the investigation procedures will also experience hearing, informing and other procedures.

However, the ticket has not yet opened, the industry has commented that the war has no losers, the electric dealers earn enough eyeballs, save a lot of advertising costs. Not only that, if the electric dealer only for price fraud to pay a small price, the illegal cost is too low, similar "farce" I am afraid will be staged.

Analysys International E-commerce analyst Shou sent that even a fine, but only means, the industry "only to standardize for (blog, micro-Bo) based on fines can be according to".

Shou told reporters that China has not yet targeted laws and regulations issued. The Ministry of Commerce's proposed regulations on online shopping are only for credit evaluation, electrical business operation norms and so on, does not involve price. "Price supervision needs to be established in the E-commerce industry within the business model, supply chain structure is familiar enough to understand the premise, if not, will only cause market chaos." Shou said.

Experts call for the rapid development of e-commerce industry, due to legislation, law enforcement and other links relatively backward, the government management department lag vacancy, extreme events continue to appear. To this end, relevant departments should be promulgated as soon as possible relevant laws and regulations, do not allow consumers to become countless times in the electricity business competition in the interests of the injured.

It is understood that the national Development and Reform Commission will then organize special investigations, the development of "E-commerce Price behavior Guide" to improve market rules.

(Edit: Shang Pao www.shangbao.net.cn)