Electricity business time again staged electric business break up a scene

When Gree, the United States and home appliances big store gome to break up a scene, in the electric business era again staged!

"6 18" is the electric business giant Jingdong Mall 10 anniversary of the big promotion day, to Jingdong Mall led by the electric business platform, again set off a huge promotional boom. However, in the Beijing-East when the big promotion, but suddenly out of "discord": the well-known PC manufacturers Asus because of dissatisfaction with the Beijing-East promotion price is too low, disrupted ASUS channel pricing system, announced the suspension of the supply to Beijing east.

3C product is the electrical business promotion of the heavy products, Asus announced the suspension of the supply of Jingdong, the supplier and the platform of the contradictions in the public, causing the industry and consumers a high degree of concern.

ASUS Products Jing Dong still have goods

June 18 This year, is the electric business giant Jingdong Mall 10 anniversary of the day, domestic electric dealers to enter the Beijing-east as the leading price war month. June 17 is the first day of "Old Liu Special". However, on the Beijing-east side of the bustling shop celebration, June 18, the market suddenly came out of Asus to Beijing east to suspend the supply of news, this reporter from the east side confirmed the news. Beijing East Department of Public Relations responsible told our correspondent, Asus temporarily stop supply, because ASUS notebook in Jingdong sales price is too low, causing ASUS dissatisfaction. For the next solution, and so on, the BoE has not talked much, just said that the past has been good relations, "the two sides are negotiating, the specific way is under negotiation." ”

This reporter log into the Jingdong Mall platform, after a query to find out, Asus part of the products in Jingdong shop in the price indeed has a substantial reduction, a previous in the 5000-Yuan notebook shop in the price of about 3800 yuan. However, most of the price of goods, no more than Pacific, suning and other quotations lower than the price, and even some models of jingdong prices are higher than other places. to ASUS S400E3317CA 14-inch touch ultra-extreme, for example, the product in the east on the price of 5299 yuan, but the price on the Pacific only 4799 yuan. For this price difference, there are insiders told the South reporters, it is likely that two models of the same product model, but the configuration is not the same.

Although Asus said it had suspended supplies to the east, Jingdong Mall yesterday was still selling ASUS products, most of the products are in the "goods" status, does not show the next frame.

Have the contradictions between the two sides accumulated for a long time?

In the "6 18" promotion peak, Asus suddenly announced a moratorium on the supply of Jingdong, which undoubtedly to the jingdong promotion of the shop to create a "disharmony." In fact, similar situation, in the last ten years, whether in the traditional store platform, or in the electric business platform, are not new. A few years ago, because of dissatisfaction with Gome's continued demand for suppliers to pay venues, as well as gome to keep the price down, Gree announced the withdrawal of Gome stores, the United States also because of the view that gome to raise costs, the delay of the knot, etc., to stop the supply of gome; last year, during the "8 15" electric business War, Jingdong faced the crisis of supplier boycott.

South all reporters call ASUS Computer PR, as of press, still did not receive the response.

There have been media reports that the two sides of Asus, Beijing and east have already been in conflict since the beginning of this April. When Jingdong adjusted the price of ASUS on its website, Asustek said it was confusing its channel pricing system. In addition, the Beijing-east to the supplier checkout period long, also exacerbated the Beijing-east and suppliers of tension between.

Love Cellular Network founder, it analyst Zhou Ningning said, the electric business platform for price war, but to let suppliers to pay the bill, which is the main reason for the increasing tension between the electric business platform and suppliers. Suppliers, of course, do not want to lose the important channel of electric business platform, but if the electric business platform can not bring profits to suppliers, the contradiction between the two will be highlighted.

The relationship between the refractive electric platform and suppliers is tense

So far, in the Jingdong Mall of this wave of promotions, this is only a case, and because the two sides have common interests, so the two sides so far has not seen more excesses. However, through the contradiction between Asus and Beijing-East, we can have a glimpse of the current situation of tension between the supplier platform and the suppliers.

In the next August, Suning Tesco, the November Day cat promotion month, the suspension of the supply of ASUS behavior will trigger a ripple effect? The BoE is noncommittal. Jia Jinghua, a well-known internet commentator, told the South reporters, "This has been the case, a few years ago when jingdong subsidies for the promotion of money, there have been channels with the Beijing-East friction." But these companies still maintain a good supply relationship with Jingdong. ”

Wang Xiaomin, researcher of China e-commerce Research Center, said that from the perspective of benign development of the industry, the more platform participation competition will give consumers more choices, the price level will be more and more favorable. But similar to "two choose one" to coerce the supplier behavior unceasingly in the industry to perform, also can affect the consumer's benefit. "If Asus stops supplying the capital, will the ASUS products sold from Jingdong be responsible for the after-sales service problem?"