Electricity dealers are not qualified to change China?

In the late 90, China appeared in the first batch of electric sites, it was a very distant era, it is said that workers can also be divided into units of the House, but at that time the electricity quotient is only a few front-line network workers of the test; In 2003, the dotcom bubble burst rapidly after a brief period of gorgeous The electric business industry in China is also almost doomed to extinction; and through the survival crisis, China's electricity business ushered in the development of the Golden decade, especially after 2012 years, the Chinese electric business is a blowout, not only the expansion of pure electricity business, and the traditional retail also rely on the model of the second industrial upgrading, in fact, it is Wanda, Suning and other traditional stores to let the Chinese electric business blowout more shocking and aesthetic.

In 2014, the Alibaba landing in the NYSE is a milestone event in China's electricity dealers, since then, China's electrical business into the "rush era", especially the richest man of Ma's identity is the most topic.

In this crazy era, the author of the Circle of friends appeared in a large area of merchandise advertising, whenever I complain about the smoke of Friends circle, they will always move out the richest horse, and vowed to say: as long as the persistence, they must realize the dream. It can be said that Ma Yun is like a great brother, so that the entire Chinese electric dealers excited, especially those at the bottom of the electric business entrepreneurs have found the reason for perseverance, a "rich dream" is enough to help them through this "everywhere is a dream" for 8 years. But anything overheating development needs some cold thinking, not to mention, the vast majority of the electricity dealers are still not profitable, price war like drugs so that they can not stop. And the electric business big guy behind the success is not only thousands of prodigal, there are many small and medium-sized shops collapse after the wreckage, such as the plague repeatedly banned fake ecological chain, as well as a sigh of investors. Not only do we wonder: is China's electricity business really a good business model? How is it going to change China? Or it's not even qualified to do it!

Medical food and housing, the Chinese electricity dealers changed what?

Now, any mention of electric dealers is inevitable to praise, after all, Ma Yun Asia's richest man's identity is too dazzling, the most popular term is "China's electricity Business of the golden Decade", and "profoundly change the city, change the countryside, change the world" These tall words are frequently seen in the newspapers. These slightly exaggerated words in an "overheated" environment, the average person is difficult to detect the wrong, or even control their own worship, but really calmly listed in the list, the Chinese electric business change seems to be limited.

First of all, we need to make it clear that we really want to profoundly change China, not only to allow consumers to buy cheap socks and masks, but also to target "medical food and housing" and other basic life for subversive improvement.

Unfortunately, China's electric dealers have not made much achievement in the basic areas of life of these people, even more tragically, they are almost madly in a price war without finding a profit model, allowing consumers to get the benefits while also gradually getting themselves off the rails, not to mention the inherent interest groups before they subvert the tradition. , in front of these big guys, the electricity merchant is weak pitiful.

Take the recently hyped "prescription drug dealers", although the policy is somewhat loose, but still have to face the monopoly advantage of the hospital. For example, now the "Taxi business model" proposed by the pharmaceutical electric power provider, also that is, consumers upload prescription photos, sent to all nearby pharmacies, pharmacies as a "driver-side" robbery, the process seems to bring benefits to consumers, after all, competitive relationships will lead to price declines, but the difficulty of this model is "prescription photos" of the acquisition. In fact, the General Hospital will require a prescription recovery, the average consumer is difficult to obtain a real prescription, which means that the legendary "trillion-grade gold deposit" still can only stay in the theory. In 2015, 1% or 2% of pharmaceutical dealers are not known, but should not exceed the two-digit market share. Unless the Prime Minister personally encourages and dispels the evil "drug-raising" system.

If the prime Minister can speak, then, China's housing prices are not the Prime Minister can decide, at least the last prime minister said not counted, but his brother general manager to decide. Now, the House has become a lifelong goal, but also the fate of this generation of the biggest tragedy factor. Theoretically speaking, the electricity quotient should have certain medium and the function to the house price: with the disappearance of physical stores, large areas of commercial land will be released to a certain extent to improve the relationship between supply and demand; and the biggest advantage of the electricity business is the transparency of information, the abolition of the classification system, intermediate links, thus reducing the final price, but obviously, China's real estate has gone beyond the supply-and-demand relationship, surpassing the economic and commercial sectors and a social problem. In the 2013-year double 11 to achieve sales of 35 billion yuan feat, Ren Zhiqiang joked: "35 billion yuan can buy a few plots, meaning that the electric business to reform the real estate is wishful thinking, yes, the cannon is right."

In contrast, the electrical quotient of the improvement of the diet is relatively large. Now, cargo are able to buy local specialties on the Internet, can also be informed by micro-letter near the restaurant information, O2O Point meal service is also hit, plus buy network of mixed, consumer rights and interests are further expanded, the author of the normal to de Tak Xuan self-service barbecue to 89 yuan, but the electric business booking only need 39 yuan. But China's business environment is still to put out the industry, not long ago, CCTV "Focus interview" exposed the point of the app behind the black workshop, pickled dirty environment and advertising pictures in sharp contrast. In view of this, the relevant departments are simulating the introduction of "dietary electricity quotient" norms, one of the most important is that the need for these online gourmet store registration, at the same time to be certified audit, so that low-cost open shop to create the prosperity of the food and electricity business will quickly wither. A good industry leng let human greed choke the neck, really let people sigh.

As for the travel aspect, the electricity merchant can only be the negative energy, the consumer has few online to order the car to be able to bargain 20%, but is the express elder brother to perform the life and death speed to cause the traffic to be not small trouble, but along with "24 Hour delivers home" the popular, this trouble will

Fake flood, benign tumor of Chinese electric business

To subvert any of the areas of medical food, the Chinese electric Company appears to be weak, although it cannot be said that there is no hope at all, but the big mountain of interest groups is clearly not what this generation of electric businessmen can do. Rather than shouting revolution, it is better to do a good job in front of the basic skills. In fact, there are still many problems to be solved in the electricity business: price war, logistics bottleneck and fakes problem.

Actually, to do a good job in E-commerce has three basic skills: the first is the integrity of the problem, whether it is a traditional shop or e-commerce, no rape is only the lowest level of competition; the second is the problem of payment, and many consumers often opt out of the payment process for lack of convenience; the third is logistics. Failure to deliver in time will reduce the success rate of impulsive consumption. And the Chinese electric Dealer's golden decade, very good solution to the problem of payment, Alipay has become a Chinese consumer shopping plot, not long ago, we also bask in the 10-year bill, light this sentiment will be able to increase customer stickiness more than 50 times times, but the remaining two problems at best solved 50%, Perhaps the logistics problem is only the phase of the development of the electrical business, I believe that with the improvement of logistics system is expected through the normal way to solve the problem is not!

And the credibility of the problem is like a benign tumor of China's electric business, although it is a disease, but far from lethal, more frightening is the immediate operation is dangerous, but long time does not cure sooner or later to deteriorate, not to mention, history will not recognize a rampant business model of a fake is profoundly changed China.

According to NetNames, a US-tracked counterfeit product company, there are still 20% to 80% fakes on a large consumer-to-consumer platform. In the face of China's complex business environment, the United States for the first time the precise number of confusion, obviously, this range is somewhat wide. But even in accordance with the ratio of 20%, the fake on this platform is still astronomical, at the same time, it also shows that the integrity of China's electricity business is still a big problem.

The problem of fakes is a legacy of history, since the spring and autumn era, businessmen in the millet doping blighted to obtain excess profits. Throughout the rapid development of China's electric business, there is a big reason is to use the "low price" to create "impulsive" consumption, and the price war is like mire general let a lot of electric business sink deeper, in find new business model, the merchant can only through unconventional means to maintain survival, and obsessed with fakes is the most effective way to survive; On the other hand, The reason why the fake is only a benign tumor of Chinese electric business, is in China's consumers for fakes unexpectedly have exuberant demand, just as Ma Yun ridiculed consumers want to spend 25 yuan to buy a Rolex table is not vexatious, in fact, for a drink under the melamine milk, eat under the gutter oil of the people, and then use a little fake really don't make a fuss , it is China's unique psychological state that caused the Chinese electric dealers and fakes ambiguous relationship. In short, the fight against counterfeiting will be lost in the short term, but not fighting in the long run is a catastrophe. How to balance the fake problem, is left to Ma Yun and the Electric business Big Brothers Life of the subject, the subject does not do well, the electrical business will never be qualified to change China. (New discoveries of science and technology Constantine/Wen)