Electronic Business channel becomes an important dumping ground for fake and inferior products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Every journalist Ziwenting from Shenzhen

Electric business channel has always been to the same quality low-priced products for the competitive edge, however, behind the low price, there is also a hidden rule: the electric business channel gradually become counterfeit products an important dumping ground.

"Daily economic news" reporter in-depth investigation found that Taobao double crown sellers "new too digital communications" suspected of selling Apple "refurbished machine", shoddy, and consumers in the purchase of fake but fell into a complaint without a dilemma.

In addition to Apple refurbished machine for the representative of the mobile phone products, luxury goods, fashion brands, cosmetics, etc. are also being "cottage" regiment erosion, the genuine, shoddy and other phenomena intensified, which gradually become the field of electrical business has to face the "industry cancer." At present, China has not promulgated a comprehensive e-commerce regulatory laws and regulations, the basic reliance on industry self-discipline. However, some people in the industry pointed out that self-discipline is only a soft standard, the market looks forward to the introduction of relevant laws and regulations.

Case

Buy a refurbished machine but complain about no door

Hand over a number of evidence, Taobao bought a iphone refurbished machine Zhang Hailiang (alias) but eventually complained no door. November 6, 2012, Zhang Hailiang in Taobao "new too digital communications" shop to buy an apple iphone, the seller in the introduction of the product commitment, the products "unopened".

After the goods received, Zhang Hailiang did not find abnormal conditions, the normal use of three months. However, in mid-February this year, Zhang Hailiang found that his Apple phone was suddenly unable to boot. He hurried to the Apple after the month of 18th to repair the aftermarket. To Zhang Hailiang's surprise, Apple's sales staff said that because Zhang Hailiang's mobile phone screen is not Apple's original, and the phone has been dismantled, it cannot be guaranteed.

Zhang Hailiang to the daily economic news reporter, an apple sales department issued on February 18, the maintenance of mobile phone repair certificate. The certificate Zhang Hailiang the mobile phone as follows: "Because the phone is not the original screen and therefore can not be guaranteed." Quite surprised Zhang Hailiang and according to the handset IMEI serial number inquires Apple official website. Apple's official website shows that the phone's technical support for the phone has expired, while the one-year maintenance and service warranty expires on October 18, 2013. With this message backwards, the cell phone activation time for October 18, 2012, but Zhang Hailiang purchase the phone date of November 6, 2012, than the phone's activation time is nearly half a month later.

At this time, Zhang Hailiang just exclaim, originally oneself High-priced bought Apple iphone mobile phone unexpectedly was done hands and feet, is a "refurbished machine."

The so-called "refurbished machine" refers to the counterfeiters put some of the recovered second-hand mobile phone, after chemical liquid to clean it, and then replaced the shell, with batteries, chargers and the corresponding packaging, as a new machine on the shelves of two of mobile phones sold.

learned that after the Zhang Hailiang immediately to Taobao sellers "new too digital communications" customer service to complain, said he bought a refurbished machine. The other responded: "Pro, we have not sold the machines that have been dismantled, unless you have changed them yourself." ”

Negotiations with the seller after the day, Zhang Hailiang to Taobao to make a report, the reason for the new too digital communications sales fakes, the report number is 103013460. In his report letter, he expressed indignation that he urged Taobao to punish such sellers severely and not spoil the platform and hurt the interests of more buyers.

What makes him hard to believe is that 10 days later, Taobao announced the end of the report. and gives such treatment opinion: "Dear member Hello, you submitted the report we have received, Taobao has been spared no effort to combat fakes, maintenance of online shopping environment, we have been in action, thank you for your cooperation!"

In response to the result, Zhang Hailiang felt "unacceptable". According to its introduction, in the entire reporting process, Taobao customer service did not have any communication with him, nor asked him to submit any evidence. In the end, a report with the exact evidence to support it ended in a "nothing" way.

Helpless under, Zhang Hailiang had to call Taobao artificial customer service, customer service staff said, because Zhang Hailiang orders have received more than 90 days, therefore inadmissible.

"Even if my personal losses are not investigated, but I have reflected the sellers on the Taobao platform to sell fakes, sell refurbished machines, they should punish sellers." But customer service said, they are not responsible, because it has been 90 days. Zhang Hailiang is quite angry and helpless.

In this case, Yunting, a partner of Shanghai Big Bang law firm, told the Daily economic news reporter that electric dealers often use the evaluation mechanism as the main means of checks and balances fakes, and consumers can take additional comments after receiving the goods to warn other buyers to be wary of fake risks.

However, he added, "Taobao's 3-month effective complaint period is mainly due to the operational efficiency of the business." However, consumers sometimes exceed the time limit to discover the problem of commodities, in this case, Taobao should also give consumer complaints to the maze or to help, such as the provision of the details of the sale of fake merchants, thereby assisting consumers to follow the judicial or administrative means of complaints, and should not be a broad-brush disregard. ”

Taobao Public Relations department responsible person in the "Daily economic news" reporter interviewed, Taobao according to the state of the three packs of policies and laws and regulations set up the relevant after-sales service policy, in 3 months to accept consumer complaints.

Tracking

Many consumers fooled

"Daily economic news" reporter landed Taobao "new too Digital communications" shop, found this unexpectedly is a double crown taobao sellers. Reporter noted that the shop mainly sells Apple mobile phone and peripheral accessories, and publicity: "Seven days return, first payment, false one to compensate three".

Zhang Hailiang purchased Apple iphone has a total of 3,930 reviews, the product comprehensive score of 4.7 points. Reporters in the product of the evaluation record found that many consumers have been reflected in the shop to buy refurbished machine, but the strange is that the shop is still "safe and sound."

A buyer from Chengdu, Sichuan, said the seller had also declared "unopened", but when mailed to his hand, the buyer found that the iphone screen protection film he had purchased had been posted, and that the phone had been activated a few months earlier. In a few days, the phone's wifi could not be used, "a privately-owned, unlicensed apple repair shop spent 400 yuan on repairs." Finally, the buyer warned: "Friends do not go on the seller's when, buy regret for life." ”

Another consumer in the comments also said that when they received the iphone after the discovery is not a new machine. After unpacking found, in this Taiwan known as "unopened" on the iphone actually affixed the flash drilling film, and a closer look at the lower right corner of the cell phone has a gap. According to the consumer introduction, "official website inquiries found that the mobile phone was first activated last June, the seller said the warranty time is the store, the official website time is not right." I admit it, but let's not do it. "Perhaps to prove what he said, the aggrieved consumer also posted a detailed picture of himself in the iphone to prove that he did buy a refurbished machine."

Fraud

The benefit chain behind the refurbished machine

Reporter investigation found that the best-selling iphone as the representative of the mobile phone refurbished not only in the Internet flooding, but also has formed a chain of gray industry interlocking.

Engaged in Apple-related product technical support and sales for many years Azou told the Daily Economic news reporter, the current market circulation of iphone refurbished machine more and more, ordinary consumers can hardly distinguish between refurbished machine and genuine licensed difference. "In the appearance is more easy to distinguish is the handset and the horn dust-proof NET, if these two parts match exactly is the original product, the skew comparison is easy to renovate the machine." If it's easier to tell when it's open, some refurbished motherboards have been serviced and use parts that are not original. ”

According to its introduction, refurbished machine behind is an increasingly rampant fraud industry chain. For example, the iphone refurbished machine, "daily economic news" reporters after a multi-party interview found that in this fake industry chain, the main link for parts suppliers, refurbished crew and distributors, as well as behind the business.

For component suppliers, mobile phone recyclers are among the key players. These recyclers can easily receive iphone scrap and faulty iphones that could be spun off by recyclers and sold to refurbished assembly makers in parts, or directly to refurbished unit builders.

Another important participant in the component supplier is the iphone-related parts factory, according to left.