Electronic Business platform Pricing confusion good eyesight multi-channel agent buried hidden trouble

How to "carefully build" the eye paste products sold out, is placed in Zhengzhou new science and Technology Engineering Co., Ltd. in front of a major problem.

Set up stores and agents, Zhengzhou has been the new vision of the main marketing channels. But now, with local tightening of medical devices and the soaring cost of store-line stores, good eyesight stores are not doing so well. Store quantity is not many and the business is deserted behind, a box price 172 yuan of products, only nearly 30 yuan of gross profit, let many have the intention of the franchisee to be deterred.

Facing the plight of the store under the line, good eyesight to the electric business channel. However, the Daily economic News (blog, Weibo) reporter survey found that a number of channel agents at the same time using the electricity channel sales caused a price confusion.

Franchisee profit Low

At the beginning of April, the reporter called Good eyesight official website to join the hotline said that want to consult to join the situation, a self-proclaimed Mr. Yang's employees call back, can become a good vision in the Beijing line stores franchise. Beijing Dongcheng, Xicheng and other central city stores are unified by the company responsible for the franchisee can participate in including Yanqing, Shijingshan, Fangshan and other surrounding urban areas. However, only two districts of Shijingshan and Fangshan are left.

According to its introduction, for good eyesight main product good eyesight eye paste basic type, now franchisee sales price is 172 yuan/box, and franchisee purchase price is 145 yuan/box. In other words, franchisees sell a box of good eyesight eye stickers only 27 yuan.

In the face of the franchisee product margin is not too high doubt, Mr. Yang replied that the main is by the amount of walking. The company's sales through the radio marketing orders will be assigned to the regional franchisee. At present, Beijing Fangshan operation orders one months in 150 boxes, that is, one months, 4,000-dollar gross margin. But in the face of Beijing's high rents and labor costs, such income does not have much appeal.

In Zhengzhou, Henan, the franchisee's profit space has not increased much.

Zhengzhou Jinshan Purple mountain good eyesight eye Stick Garden Road Shop, a Beijing Good Vision Technology Development Co., Ltd. Business manager revealed that the current good eyesight eye stickers Basic type price of 172 yuan, the purchase price is 144 yuan, each box to the agent's profit is 28 yuan. "If the one-month agent's purchase volume reached 20 boxes, then the purchase price can be on this basis for a further discount of 10 yuan, that is 134 yuan." ”

"Betting" the Electric business Channel

In fact, for good eyesight sales channels, stores are only part of their business. It is understood that according to the planning of good eyesight, pharmacies, stores, electric dealers and telephone orders are different routes, and franchisees can participate only in the store.

According to be responsible for joining the introduction of Mr. Yang, the current good eyesight of the products in Beijing, such as large pharmacies, Jia Tang (002462, shares bar) and other chain pharmacies have sales. "Now the pharmacy is taking the route of medicine, we directly supply to Yue Kang, Kyushu Tong (600998, shares bar), pharmacies from Yue Kang, Kyushu Tong take goods." ”

However, at present in pharmacies, good eyesight products do not seem to be taken seriously.

In Beijing's Haidian district of Beijing de Wei da pharmacy North Tai Ping Zhuang dian, good eyesight eye products are placed on the bottom shelf. Product 2003.html "> Production date is last year, the earliest is March 2012."

I heard that the reporter is dry eye problem, the drugstore staff does not recommend this product, said the product price is expensive, may as well buy eye drops.

Compared to store and pharmacy channels, good eyesight of the electric dealer and telephone ordering channels to be much more attention. Reporter search Good eyesight company related recruitment information found in Beijing recruitment projects are basically phone sales, telephone return visit customer service, Taobao Mall, such as the long.

At the same time, good eyesight in the electrical business of the continuous movement. Reporters found that, in addition to the official mall, good eyesight in the days of Cats, Jingdong, 1th stores and other sites have flagship stores, its products in Dangdang, gold, such as a large pharmacy website and other local sales.

In the official Mall of good eyesight, membership price of 648 Yuan Jie lun good eyesight eye stickers business-type buy 6 boxes to send 4 boxes of packages show sold more than 39,000 pens. And the cat good eyesight flagship store, a good eyesight Jie LUN business-type eye stickers monthly sales of more than 1000 pieces, advertised a hot sale of 64,821 pieces.

The price system is confusing

Online store channels facing rent, labor costs, such as the pressure of the current, electric business channels seems to be a new opportunity for good eyesight.

But e-commerce expert Ruzenwang told the Daily economic news reporter, good eyesight such functional pharmaceutical products sales mainly rely on exchange promotion to complete the purchase, including pharmacies, store staff to the promotion of customers and call center customer service promotion, The electric business channel cannot become the key development channel of the functional medicine product in the future.

It is noteworthy that the same is Jingdong mall sales of good eyesight eye stickers, some are from the Beijing-East good eyesight flagship store shipments, and some are from the Jing Dong Good Pharmacist Health Museum shipments.

Jing Dong Good Pharmacist Health Museum is established by Jingdong Mall and Kyushu Tong, Kyushu Tong as a good visual acuity drugstore channel, one of the main wholesalers, its merchandise is Kyushu Tong moved to Beijing East Good Pharmacist Health Museum.

And this series of overlapping channels behind, is the good eyesight products in the electricity business Channel presents the price system confusion.

The same "Jie lun good eyesight eye paste" basic type in good eyesight official mall price is 108 yuan, Dangdang self price is 86 yuan, and good eyesight in the Mass Review group group buy "Jie lun good eyesight eye paste" variety of the same type of eye stickers are sold at a price of 69 yuan.

It is understood that Jie lun good eyesight and good eyesight with skin care efficacy of the eye paste is currently only on the network sales, but at the end of April, these previously dedicated to the network of products also to good eyesight of the line under the store supply, how to deal with online pricing problems, the same test good eyesight. Daily economic News