Emotional network rights PR: Insufficient preparation of "event marketing"

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When many people think that the excitement of the net this time, with so many producers, publishers, surrounded by the launch of Tudou and other video-sharing site of the total liquidation action, I clearly told you that the excitement of the network must be the end of this action, not to the point, But the whole event will only be for the excitement of the Network Service PR company planning a project, the purpose is to attract eyeballs, enhance brand value and so on, since the purpose has arrived, the exciting network must go home. On the surface, the PR project is very good, causing a lot of media attention, centralized PR reached a very high impact of news events.

However, the excitement of the network of the Public Relations event planning, there are a number of risks, public relations companies can take this incident as a classic case to the future customers to do publicity, but as the main subject of the event network, the future has to face a lot of problems.

The first is how excited nets find their niche in the video industry's biosphere. The so-called ecological circle, is the sharing of benefits, the concept of sharing is the two sides to the grasp of the value of the resources of exchange, so I often said that the value of the theory went up, accurately speaking, exciting network is not what the video site, because it is only dedicated to do film and television program fees site, And it's definitely not the tiger skin that came with it: Poly Bo na, Orange Day entertainment These companies belong to the same industry chain, although the excitement also has its film company, but from the excitement of the net itself, a bit more and more seems to be the direction of copyright traffickers.

I did not maliciously accuse the excited net that the exciting web could provide to the user, as unlike other video sites, only copyrights. Before this definition of copyright, add an attribute: incomplete. The network lacks the copyright resources of the big film company, only grasps the domestic movie production organization and some Hong Kong and Taiwan Film Company's certain chip source. Standing on my personal point of view, the domestic film company's copyright itself has no value to say, most of us have actually seen a few domestic films each year? Not without looking, but too rotten. Based on these rotten films on the basis of copyright, even if the future of the relevant vested interests to set up a trading market operation, eventually will become a flea market, it is difficult to mainstream.

It's easy to get a grip on copyright, just to spend some money, in the overall operating costs of the video site, the proportion of this money is not very large, if the mastery of copyright to become a company's competitiveness, then the company's business model is a serious problem, the movie site if according to the mode of the network to do, only to die, there is no way out. Want to rely on copyright to cut off tens meat from a big video-sharing site, is simply Arabian Nights, the excitement of the network in the Public Relations Act, unexpectedly inadvertently said the amount of money claimed, this is undoubtedly a failure, because it completely exposed the true face, full of the taste of copyright dealers.

In addition, from the user's point of view, Chinese Internet users almost do not care about their own watching the film and television is not copyrighted, like I often go to see the Thunder and watch movies and TV, but why I like to see the Thunder, first of all it is free, so I easily found that can provide for their entertainment things, The second is that its film and television is very new, which satisfies my desire to follow the trend of the times. As a person in the film and television circles, if someone asked me, "Bad laugh Flower" or "Twilight" how I can not answer, it is a very parallel thing. Three is the Thunder of HD or do a good job, from the user experience, not too much, most of the time can let me see the bottom smoothly. Four is I used to use the Thunderbolt software to download things, attention, I do not like, but by the thunderbolt so many years to develop habits.

So what is the value of an exciting web of charges for me and other Internet users? The answer is obvious: nothing. Therefore, the reason for the lack of fees, if only the copyright, you have to charge, as long as not illegal, not to undermine the basic principles of a harmonious society, I will go to the Thunder to see the film. I am a normal thinking person, I will not take my small money to uphold justice, and in accordance with the standards of American society to strictly ask themselves.

So, the excitement of the network's rights, the last can only be a PR event, a performance that did not pay attention to detail, once suppressed a long time suddenly issued a quiet clear voice, in addition, and can not really promote the so-called China's legal process, because the excitement of the network itself lacks the emboldened, he can not bear this responsibility, like the Spring Festival , so many train ticket distribution point, if the manager of an agency suddenly jumped out to appeal to the whole society to combat cattle, serious investigation, so that all the people who want to go home to buy tickets. Do you believe in what is expected to happen? The last is just the manager of the agent, from behind a sign, it says: Five the agency has tickets. That's what it means. Exciting network rights, but not a comprehensive planning, need to play a patch of PR events.

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