Energy-saving subsidy in the eyes of household appliance enterprises: the capital creates vicious competition

How to evaluate the energy-saving subsidy policy of tens of billions of consumption in China? Home appliances manufacturers give a variety of statements. Before the end of energy-saving subsidies, the new energy efficiency standards opened, Sohu home appliances visited a number of home appliances enterprises and energy-saving subsidies beneficiaries, hoping to restore a real energy-saving subsidy as far as possible.

1, the benefit-type subsidy is not significant to the enterprise

Skyworth Group China Marketing Headquarters executive deputy general manager, marketing director Wang Hai, said in an interview with Sohu home appliances, the current stage of energy-saving subsidy is a complement type, for the machine enterprise is not much benefit, of course, consumers are getting the real benefits.

2, occupy enterprise funds

Gambling on energy-saving subsidies creates high inventories as an established fact. Wang Hai to sohu home appliances, capital occupancy is still relatively serious. Sohu Household Appliance Research Skyworth results found that the company's inventory management amount rose to 5.1 billion yuan, after this figure of 3.1 billion yuan, a big hurricane rose 62.1%.

3, Advance overdraft consumption

Lenovo Group home Appliances general manager Ningzhong Wei to Sohu home appliances, this type of subsidies, to a certain extent overdrawn the market's consumption capacity. Data show that June this year, Skyworth TV's domestic sales fell 17% year-on-year, from last June's 405,000 to 336,000 units, TCL TV's domestic sales of 282,200 units, down 35.47% per cent.

4, the emergence of unfair competition in the industry

An electric appliance business executive, who declined to be named, said the scam was only one aspect of unfair competition, but more representative. Reports from the Audit Commission show that Gree, Glenn, TCL, the United States, Changhong and other 8 well-known home appliances enterprises have illegal access to the central financial energy-saving promotion of funds, involving a total amount of 90.6184 million yuan.

5, big appliances manufacturers look forward to the new deal

Although the respondents have their own views on energy-saving subsidies, they are optimistic about the coming new energy efficiency standards without exception. From multiple sources, the new energy efficiency standards will be greatly enhanced, and the previous general-benefit policy, compared to the strength of the company's support will be more obvious, the future may trigger a shuffle, therefore, large household appliances manufacturers generally optimistic about new deal.