Enterprise Blue Sea Strategy in the era of meager profit: effect marketing

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Remember three years ago, in Tsinghua Science Park to participate in a Business Management Summit forum, the first time to hear the formulation of the era of meager profit. At that time, guests have new energy himin, as well as it& Internet Peng Zhiqiang, easy to view the Analysys, everyone around the era of meager profit enterprise growth, blue Sea Strategy, business model of many keywords to discuss, and even confrontation. The survival and growth of enterprises, is a big proposition, through a forum can be difficult to discuss clearly, but this forum to the author a lot of inspiration, especially in marketing this link.

Undeniably, along with the globalization, the informationization depth, the enterprise new product, the new technology, the fresh experience, the new strategy can bring the profit level and the leading advantage to the enterprise, gradually in is compressed. Thousand Army over the bridge, product, marketing mode of serious homogeneity is the current market competition. In the era of meager profit, marketing as the core of effect marketing change, gradually in the market. In fact, the effect of marketing is the true nature of the marketing return on investment (ROI), he and the company's profit objectives to form a consistent. Its core value, through the Low-cost high conversion media mix, Target customers and marketing products, high matching, excellent user experience to achieve the maximum return on marketing investment.

Why is the effect of marketing a change in corporate marketing? To be able to lose the life of conventional marketing, the effect of marketing in the advantages embodied in the marketing data transparency, a variety of billing model.

1. Transparent marketing Data

Based on Internet & Network marketing, advertising data analysis and effectiveness evaluation is much more transparent than traditional advertising. Television ratings, the circulation of newspapers and magazines these and sales are rarely directly linked to the indicators, so that advertisers, they sigh to: do not know half the role of advertising costs, this embarrassment is about to become the past-style;

Effect marketing, through the order volume, telephone consultation volume, visit volume, exposure rate of the marketing value chain, so that business owners very clearly know, their sales revenue to the number of their own advertising, and can even analyze the antecedents of each order.

2. Multiple billing modes

Effect marketing actually emphasizes a billing model, such as the CPA (Member billing) or CPS (order billing), a registration or a sale, even if you do an effect, the benefits of this model will easily be recognized by advertisers. Effect of the diversification of the marketing billing model for different industries advertisers to provide a suitable way of marketing billing. At present, many electric dealers to CPS's flocking, can see the value of a variety of billing models.

Effect Marketing lets enterprise marketing not be wireless kite or invisible wing. Through the most appropriate billing model, excellent marketing data analysis, the enterprise finally grasped the marketing (advertising) investment and sales return of the link between, just like the people who buy apples know that they spend 10 yuan, where can buy more, they want the apple.

Author: such as Neighboring network (www.rulin.net) Senior Marketing Consultant Welcome reprint, do not revise.