Enterprise Website: From quantitative change to qualitative change

See an article on the future information construction of the enterprise the Enterprise Informatization Construction accelerates 09 The number of enterprise websites will be more than million, showing the growth rate of corporate web site from 2002-2006, and forecast to 2009 enterprise website will be more than million.

According to the current highly developed Internet trend, the growth of corporate web site is an indisputable fact. However, the sharp-odd network (www.reachnet.com.cn) that in the next few years, corporate web site not only to experience the "volume of growth", but also to undergo a "qualitative change."

2002-2005, is the Enterprise website "extensive type" the growth period, the enterprise to the website main demand lies in "establishes the website", namely from scratch demand. Enterprises for the requirements of the site to stay in the introduction of enterprises, products, such as the site's display level. For the choice of network companies, but also limited to web design, website development, website promotion and other shallow needs, for a deeper level of site planning, site diagnostics, website optimization services, enterprises do not understand, the demand is not high.

Since 2006, with blog, SNS, RSS and other WEB2.0 application of the deepening of e-commerce, electronic payment and other network technology, the Internet has gradually changed the brand model, marketing model, product development model, commodity trading model, customer relationship model, The traditional business model has been gradually transformed by the impact of the Internet.

As customers in the Internet to understand the most important window of the enterprise, the value of the corporate Web site is redefined. Corporate web site is no longer an "enterprise product electronic brochure", but "enterprise and customer interaction between the bridge", corporate web site in the future of corporate Internet strategy is also carrying the role of strengthening. Look to see some foreign large enterprises brands, such as Sony, McDonald's, Coca-Cola, etc., the site has become a business and consumer transactions, exchanges, and even consumers themselves to show the platform, the site has become inseparable with the enterprise marketing important link.

The new concept of enterprise website construction, not only stay in the "Web Design" "Website development", but also the integration of site planning, website Research, website usability analysis, SEO and other links, the enterprise site in the technical level of construction to upgrade to the strategic level of construction. We call it "corporate Web 2.0."

In the 2007, the Rui-odd Network (www.reachnet.com.cn) positioned itself in the "Site value discovery", aiming to re-examine the value of the corporate web site, and to evaluate the corporate web site in a more comprehensive and in-depth perspective. Rui Qi not only focus on the number of corporate web site in the promotion, more focused on the enterprise website "Qualitative Change", is committed to the enterprise to find ways to improve customer relations, improve product sales of the site to solve the road. (Author: Li Thifen, original in www.reachnet.com.cn, reproduced please indicate the source)