Enterprise Love seo--Search engine optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In order to make their company's Web site display in search results of the forefront of web search, began to Web site structure and Web page "SEO" (search engine Optimization) enterprises are increasing.

Sony in May 2002, in the update of enterprise-oriented Internet access service information provided by the website "bit-drive" while trying to do SEO. As a result, the number of visits to bit-drive from Google on the search site increased to 6 times times the original.

Kodak to improve the printing of digital camera photos and other online services visibility, began to implement SEO. In the first phase of the August 2002, some of the Web pages were improved, by September, the number of clicks on the Web page increased by about 30%.

Use words that are easier to search

If you use the Search Web site on the Internet, most of the time search results can be as high as hundreds of. And most users often refer only to the information shown earlier. In order to increase the number of visits to Web sites, it is important to make your company's Web site appear in the forefront of search results. Therefore, it is necessary for the company's website URL to display in the search results in the forefront of efforts to pay, this is SEO. The point is to use words that are easier to end users searching on Web pages, and to adjust and refine links between Web pages.

Most businesses take the action of changing the words contained within a Web page. In the Bit-drive Web site, the title and body of the Web page are embedded with "fiber", "fixed IP" and other words related to the service provided by Bit-drive. In this way, you can match the search terms you specify on Google and show the effect.

Kodak is the Web page of the IMG tag, title, META tag and so on to improve. In the IMG tab, for example, in the ALT attribute that displays the contents of the image file, the company name of the Kodak is set up and changed to a description of the image content.

Provides an HTML mail sending service to the root Communications, which was launched in May 2002 on an HTML mail-sent information website implemented by SEO. The purpose of this website is "to promote the attractiveness of HTML messages to ordinary users" (on behalf of the Director, Tianko Division). The site's URL appears on the first page of Google's search results 2 months later, with the word "HTML mail" embedded in meta tag and Web article communications.

Links between Web pages and so on

SEO objects are more than words. For example, perfect the link job of the webpage is also a content of SEO. If there is no good link between pages within a Web site, searching for robot (a program that can be searched at a speed that humans cannot reach) cannot be found, and a Web page index containing detailed information cannot be produced. Bit-drive to the Web page redesign, so that the records have important information on the Web page, such as the site "tree" structure at the top.

In many cases, search robot cannot patrol dynamic Web pages such as ASP (Dynamic Server Web pages). At this point, you need to make a static web page beforehand. Consider how to be different search sites, such as Yahoo users visit a large number of Web site links, you can determine the order of display. Therefore, it is also necessary to be linked to other websites.

Advisory services Flourish

However, the actual SEO is not so simple. For example, ordinary users are hard to figure out how to change the words contained in a Web page to be effective.

Therefore, the provision of SEO skills advisory services to flourish. As a link to SEO, the service providers even provide Web page production services. In fact, most of the users who implemented SEO accepted such consulting services. Sony uses Epromote and Kodak to use AANDG services. In either case, the service provider evaluates the content of the Web page and finds the keyword that might be effective and reflects it in the Web page.