Entrepreneurs: see new people laugh no old man cry

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No one wants to pay attention to the failure of "entrepreneurial old people", like chasing a successful "entrepreneurial upstart." Every day someone tells you to start a dream and become an idealized person. But the fact is that entrepreneurship is something that must be rational like a mathematician, because you are about to face more than 90% of the things and dreams, ideals have nothing to do, but with the naked reality of!i dark Horse Note: Entrepreneurship is not by cavity blood and whim to promote, need rational planning and step-by-step.

As a continuous start-up loser and a number of Web sites, magazine columnist, this is my first time to write and entrepreneurship-related articles. However, entrepreneurship is an eternal topic, after all, it is related to whether a society has the vitality of whether there is a dream of innovation ...

When I was 23 years old, my classmates and I started the first venture in Beijing, but I was lucky to start the business, but every time I felt good luck should not belong to me, so I personally destroyed them. First venture my identity is a graphic designer, the classmate is a salesman, through the traditional way of calling him to get customers, received a single after I completed the customer's design needs.

We were fortunate indeed to receive orders in the first one weeks, and then there were orders that ranged from hundreds of to thousands of. I just think that money is too slow and too little, so the use of the original work to understand the media resources, encourage students to do the media agency business, and then began to recruit expansion office, the cost of several times to grow, but the income is not as the imagination, media agency business more difficult than imagined, Plus our level of management and business is not high. The ensuing SARS is even worse, after a night of crying, I decided to give up. Students sigh to leave a sentence: you will regret one day!

Whenever I think of this venture, I do regret for my own abandonment, after all, after that another two entrepreneurial, no longer can find like my classmate such a good partner, entrepreneurial passion is still in, but the entrepreneurial youth slowly fade, entrepreneurial thinking of the dimensions become complex, no longer simple in order to jointly lay a world.

The second venture is to return to Shenzhen in the girlfriend's agitation under the open Taobao shop, this can be said to have achieved a relatively large success, in 05, became the first Taobao millions sales of large sellers, the second year of Christmas inventory sales reached more than 2 million, but also to build China's first online distribution platform, In the platform also developed a virtual currency trading system. Just Taobao upside down night Day, and in the emerging electric business industry do not know where the road ahead of the loss of this is a successful venture to be ended, but this time the entrepreneurial Foundation let me to the electrical business and the user's understanding is cuts into the heart, until now all deeply affects me, also deeply feels the electric business enterprise's various difficult and complicated, At the same time, based on this, I have the opportunity to enter the world's top 500 Wal-Mart (China), access to a more comprehensive retail industry knowledge system and industry experience.

Back to Beijing is 10 years later, briefly in a home building materials group for more than a year after the general manager of the Electric Business division, and another business department general manager of the support of Angel Investment, began to build home building materials open platform. And all this is in my two years to make the use of micro-blog to become the industry opinion leader under the "Halo", because the first time to get investment start-up, self-confidence unprecedented bursting, plus halo in the body, all kinds of media reports to help. As the title of this article is written: only listen to new people laugh!

But the capital of the winter is faster than the sandstorm in Beijing, Angel is relying on VC to make money, in the discovery of the Thunder is wrong, three angels will decide to withdraw capital! In this case, my colleagues and I decided to continue the death of a year, this year without any income, fully invested in the loss persisted. Although two of people in a year to encourage each other, but confidence in a little bit of consumption, until I deleted all the micro-blog, in the media disappeared, become a start-up fell out of the "old people." All say that men have tears do not light bombs, but in the face of family responsibilities and colleagues trust, the people's expectations, for the inability to reverse the situation, or to melt into new capital or to find the road to profitability, I am crazy into the state of despair, and even do not want to comment on anyone, completely closed

The third venture made me truly realize the capital circle, for choosing the right Angel, VC is how important, and then also get the same angel and another failure of the entrepreneur exchange for nearly 7 hours, he even borrowed usury, in Beijing's car and room in the venture in the full stand in, but the angel with the help of a round pot full of money!

I became a professional manager after the third venture failed. But it is no longer difficult to "career" down, entrepreneurship became a disease, I forbear to look for opportunities and think about three times the common ground: that is not to face their ability, too conceited and want to make big money to do great things, followed by the pursuit of hot spots! But the fact is that entrepreneurship is about finding the real value of others and companies, making those values into revenue, and then continuing to develop.

For many entrepreneurs today, their failures may have been doomed from the start: Some startups don't have the financial sense and budget to measure, it's not clear how much input a product or a business will take in the early stages, and they don't want to calm down and take a close look at it, and there's no specific target for where the revenue comes from. The final result is that the money is spent, do not know, and do not know where the money spent, eventually only to disband.

Some entrepreneurs in the original company performance is outstanding, that their own entrepreneurship must be to the road to success, for the possible failure of the sense of crisis is insufficient, also did not do their due preparation, once encountered some failure setbacks will be confidence greatly frustrated, and then continue to make mistakes led to the eventual failure of the venture.

There are some entrepreneurs do not understand the business logic, especially the Internet entrepreneurship projects, entrepreneurial team in product development and user access is strong, but also to obtain a large amount of capital support, but in a certain size of the user is required to achieve profitability, the business logic of the problem exposed, The entrepreneurial team was unable to design an effective and sustainable profit model and declared the project a failure.

Of course, there is no clear law on the movement of capital, or all of the capital as "bad", the rejection of all capital to slow the market development by competitors to seize the initiative, or blindly "bullish" on capital, when the demand for capital can not adapt to the capital of the communication barriers or even break the failure.

Entrepreneurship is the lake, is always the failure of each has its own failure, and the success of the law can follow, in my three failed to start a business, the fourth time started again, I set my own income target, half a year has been completed half, but still every day thinking, how can the lowest cost maximum efficiency to obtain the highest income, What business brings income can be sustained and steady growth to avoid random income and fluctuating income. What should be done more, and what should be done to subtract? What is the timing of how much cash reserves can recruit more people? When will the capital be needed?

You may not have a business before you see the media reports are unlimited today financing millions of million tomorrow's story, no one is willing to pay attention to the failure of the "entrepreneurial old people", like chasing a successful "entrepreneurial upstart." Every day someone tells you to start a dream and become an idealized person. But the fact is that entrepreneurship is something that must be rational as a mathematician, because the things you are about to face are 90% or more unrelated to dreams and ideals, but to the naked reality!

There must be bubbles in such ventures, the media are constantly magnifying the halo effect of various hot spots, financing as a sign of success, ignoring the background of the founders and their teams, and no more people are actually describing the stark profit demand of capital itself, and venture capital is really doing just the icing on the cake, is not a high risk of timely relief. Entrepreneurs are inspired by too many stories like giants, tell yourself to lose money to change the market for users, forget the idea of freedom under the concept of creating greater value through entrepreneurship to get more revenue is what entrepreneurs really want to do, only through their own efforts to survive, when you are not bad at the time is the most confident when the venture, It is also the time for the capital to pounce on you like a fly. More entrepreneurs have to remember that you are starting a business for the customers who give you money, not because it makes money by getting capital.

Finally, if you ask me why I continue to start a business, the answer is still: the idea of freedom and trust in yourself!