Entrepreneurship record cool: 30 seconds to explore UGC video sharing blue Sea

Mobile Internet tide is starting, has become the IT field of entrepreneurship, investment is an indisputable hot spot. Sina Technology Mobile Internet column welcomes the venture company to recommend, and is willing to work with entrepreneurs and development team to grow together to create entrepreneurship, investment and industry enthusiasts exchange platform.　　Contact us please click here.　　This interview: Cool this time Moderator: Zong micro-cool main interface Cool personal interface WEB2.0 era, UGC very popular. UGC are all called user generated Content. Is "user generated content."　　UGC as one of the main characteristics of WEB2.0, early development mainly on the PC side, with social sharing, video sharing, knowledge sharing for the basic classification of various sites are popular. However, in the area of video sharing, as video sites tend to be the source of the copyright "arms race", the UGC model is being diluted.　　And with the development of mobile internet, UGC video sharing on the mobile end is likely to be popular?　　"Micro-cool" is such an attempt.　　Recently, the Grand Innovation Institute has developed a micro-video community mobile client called "micro-cool", can support one-stop audio and video recording, editing, video effects, upload and share. With the built-in Iris rendering engine, users can make lomo, old movies, sketches, and many other instant effects, and use the camera to enhance the function of contact focus, exposure adjustment and so on, and then shoot high-quality mobile video.　　In the release of micro-video, users can choose their favorite video screenshot as a micro-video poster to beautify their micro-video.　　Why do UGC? Grand Multimedia Innovation Institute Dean Kin that the UGC model has been diluted, because now the video site has formed a "buy blockbuster + Sell advertising" model.　　However, copyright fees and video bandwidth costs have accounted for 2/3 of the company's operating costs, video sites can not be profitable.　　Kin found that in the micro-video, UGC may still be a blue ocean. "If you can dig up good content in the UGC content, organize the content better, make it easier for users to find out, perhaps to achieve a good UGC model in the micro-video field."　　"Kin found that from the UGC product form, there is no lack of good video, but the existing content is too messy, difficult to find." The foreign website Pinterest uses the portrait "Waterfall Flow" to organize the user to share the picture. The micro-cool uses the horizontal "video stream" to solve the problem of content clutter according to the Time dimension feature of video.　　The entire content can according to "subject", "Place", "the guest" divides into many video streams, the user uses the multiple dimensions to carry on the micro-video content browsing.　　In addition to the micro-video itself focused on the characteristics of UGC, Kin introduced that the reason to regain UGC also with the Grand video strategy. "Cool 6 went through a transition last year to UGC, decided not to buy a large chunk of copyright, and more focused on doing UGC, short videos and community." Micro-cool is an extension of the Grand video strategy on micro video. "A MicroVideo = A photo in the video sharing field, foreign website Viddy in April 2011, four months later, the user reached 800,000, as of now, the user has exceeded more than 1 million. Kin said that in the early development, micro-cool borrowed from the viddy of some ideas, but there are many differences. For example, Viddy video length is controlled in 15 seconds, and "cool" limits the length to 30 seconds.　　In addition, the micro-cool video streaming way to organize video content, in the UI and user experience and Viddy very different. "From the user's point of view, the micro-video is mainly to fill the user's time to fragment, and from the point of view of traffic, a 30-second video after rendering processing, the amount of data is below 2M, than mobile phone photos are smaller." This can facilitate the user upload, save traffic.　　"Kin said.　　It is understood that in order to better help users save traffic, users do not have to upload the video immediately after shooting, there can be a cool "outbox", the user may use WiFi network upload.　　Micro-cool also innovative video response function, so that users in addition to text reply, you can record a new micro-video to reply.　　The feeling of video interactivity began to emerge.　　In the idea of a cool operation team, after more content can become a separate channel, such as micro-resumes, Valentine's confession and so on.　　However, in the area of micro-video sharing, there have been micro-filming, love, such as a lot of products, "cool" future? As a mobile client of Shanda Group, "Cool" has its own independent operations team, but it is more like a hatching state.　　Kin did not give a specific profit model and expected user goals. He believes that now all in the UGC are looking for business model process, although can not say what kind of business model will be formed, but slowly find always find. (Xiu Qian)