Evergrande and the Internet domain's Big Mac complete "flash"

In the week before Brazil's World Cup, Jiayin and Ma Yun exploded outside concern-when everyone thought that Ma Yun's "Gossip object" is song green football, Alibaba (rolling information) the Chinese Internet giant but with Asian football club overlord Evergrande has a "flash"- Alibaba to 1.2 billion yuan, to obtain a 50% stake in Evergrande Football. Two star companies in hand, give a huge imagination space.

Football is always the combination of politics and business, so it is not so much the share of football dividend between Evergrande and Alibaba, it is an advance carnival of the 2014 Brazil World Cup.

15-minute call to finalize 1.2 billion investment

When everyone thought Ma Yun is about to hand song Green Green football, Asian Football Club overlord Evergrande and the Internet domain of the Big Mac complete "flash".

Yesterday (June 5) morning, Evergrande Group and Alibaba in Guangzhou Heng Grand Royal Peninsula Hotel jointly held a conference, announced Evergrande Football Club to increase capital shares, Alibaba total investment of 1.2 billion yuan (RMB, the same below), accounting for the increase in shares after the 50%.

Evergrande Real Estate Board chairman Jiayin revealed that after the successful introduction of Alibaba Group, Evergrande Football Club will also introduce 20 strategic partners in the future, once the conditions are ripe, the future will consider the break-up of the football business listing.

"After winning the Asian Championship last year, Evergrande's popularity has reached an unprecedented height, especially for its diversified development to provide a huge brand advantage; for the impact of the IPO of Alibaba, the stake in Evergrande Club is also conducive to its huge eyeball effect, the only Lost is Song (Greentown). "Rui letter to become general manager Shire Wen to the daily economic news reporter said."

A 15-minute decision

"To tell the truth, I have been not particularly interested in football, not I want to play football, is the football fooled me, is Jiayin and song Fooled Me," for the first time to enter Chinese football Alibaba, repeatedly claiming that "do not know Football" Ma appears unusually excited.

Time back to late May, when Greentown China announced that 24.313% of the stake sold to China, "Ma Yun in his personal capacity to subscribe to a small part of the green market, and the acquisition of the Greentown football, schools and hospitals three plate" rumors. Reporters from a variety of channels to understand that Ma Yun and the Green football cooperation was once close to the "decision", so Evergrande "horizontal knife to take love" let the outside world deeply surprised.

"A year ago I began to ' drug ' to Ma Yun, I said to you into the football, there are a lot of happiness, do not come in to know the happiness of football, said that after, he has not felt, after 3 months, began to ask me about football." Jiayin at the press conference.

More surprisingly, the Chinese football "century cooperation" is only a short 15 minutes of decision-making. "A few days ago I and Ma Yun in Hong Kong drunk, I asked Ma Yun, Evergrande Football in the development strategy to increase capital, you enter, he said." The result on the morning of June 4, Ma Yun called me to talk about football, in a short 15 minutes to cooperate in all the talk. In order to avoid the two sides to regret, we decided to sign on the morning of June 5 11:11. "In Jiayin's view, their cooperation is dripping.

Evergrande Football conspiracy to go public

In Jiayin's football chessboard, the introduction of MA is only the first step, the future Evergrande will also introduce more strategic investors, through the establishment of a stable profit model to achieve the final listing.

"The introduction of Alibaba as a strategic investor is the first step in the strategic development of Evergrande Club, the second step of the company plans to introduce 20 strategic investors, each accounting for 2%." According to the club 3 billion yuan valuation calculation, each investment for 60 million yuan, Jiayin revealed that after the completion of the increase in capital, Evergrande Football Club will have 2.4 billion yuan in cash for investment, capital strength even in Europe also belong to first-class level.

According to Jiayin's assumption, the return on investment through 2.4 billion yuan of cash will be used for club expenses, the club's traditional advertising fees, royalties, tickets and derivative products to achieve income will become a profit, especially with Alibaba's powerful internet channels, will give football club unimaginable huge business space. Once the conditions are ripe, the football business will apply for listing to ensure its long-term sustainable development.

However, the sports club listing has not been a good financial sector, because the performance of sports clubs are very competitive results.

But in Ma Yun's view, such concerns are obviously superfluous, "15 years ago when I do e-commerce, a lot of people said E-commerce will be a loss, Taobao can not make money." In fact, it is easy to make money, the key is someone love, some attention, I do not believe that so many fans in China, Chinese football still cannot make money, Alibaba will be through the internet thinking of the transformation of Chinese football, the creation of a new play. ”

The initial formation of Ali Culture and sports empire

For future team operation, Ma Yun said, will follow the football industry operation rules, will not interfere with the team operation. Alibaba related personage in accept "Daily economic news" reporter interview, also said that there is no more details of the cooperation revealed.

Football Capital professionals say football is a hot topic on the eve of the World Cup, and it can also detonate the "attention" economy. Although Alibaba how to use the Internet thinking and big data to change the football is still unknown, but this incident is enough for Alibaba in the second half of the IPO overweight.

At the same time, Evergrande Football has become an important part of Alibaba's cultural industry empire. Plus Youku, Chinese media, culture, China and so on, the embryonic form of the initial appearance of the Empire.

After stepping down as CEO of Alibaba last year, Mr Ma said he would put more effort into culture, health, education and other fields. Since this year, Alibaba has gradually begun to exert its force in the cultural industry.

January, the company announced the acquisition of Hong Kong listed company Citic 21st Century (00241,HK) for the medical industry layout. Then heavily into the culture of Chinese media (01060,HK), Youku Potatoes, Chinese media (000156,SZ) and other cultural and video industry giants. In addition, Alibaba has set up a digital entertainment business group, and boldly through the model of entertainment treasure to the cultural industry.

Industry insiders believe that Alibaba's cultural industry will not only focus on the media, video and film, sports will also become an important link.

In addition, according to Bloomberg quoted people familiar with the news reported that Alibaba will be listed in the United States on August 8, Ma Yun yesterday in an interview with the possibility of this, "Alibaba August 8 listing I also saw on the Internet." I don't know about this. ”

Frustrated song

When the national media focused on Evergrande and Alibaba, the only losers were the song, which had just sold a large Chinese stake in Greentown.

As early as the middle of May, song in the "Hangzhou daily" interview revealed that Ma Yun and Greentown holding a series of cooperation. "We should be about the same as Mr. Ma, 7788, but not yet." Ali many aspects do very well, it is worth our study, there is such a good enterprise to do well in Zhejiang Football, is a very good thing. ”

The sudden change obviously makes song this temperament is not acceptable. According to Xinhua news agency, Song fully expressed his dissatisfaction with Ma Yun, said he had told MA, to rate 20,000 Zhejiang fans denounced him "do not love Zhejiang beauty people", materialistic forget righteousness, Xianpinaifu.

In response to the "Big Brother" accusation, Ma Yun responded by saying, whether it was song's attack on himself in an interview, or text message said, they are very grateful, "he is a unique way of expressing concern for me", "song has the bearing, not jealous man, we are all temperament, we should say, the smile, It's time to make a fuss.