Evernote abide by Chinese rules to advance the process of entering China

It is reported that cloud notes and storage applications, Evernote, have just received 70 million of dollars in investment, is actively promoting the process of China: its CEO Liebing (Phil Libin) today at the 2012 Global Mobile Internet Conference to publish Evernote localization products "Impression notes", And said it will follow the Chinese rules to promote the efforts to achieve localization.

Evernote has been preparing for China, such as plans to boost user services by setting up servers in the country, although the plan requires government approval, but Liebing has been promoting Evernote's development in China, including the release of local product "impression notes", Build a Chinese team and set up a server in China.

Liebing admits that, given the previous precedent of many Silicon Valley companies failing in China, Evernote has been prepared to make business difficult in China before entering China. "We will enter China cautiously and play according to Chinese rules." We should not be afraid of not entering China, we must seize this opportunity in the long run. ”

According to Liebing, China is now the third largest market in Evernote after the US and Japan, and is expected to overtake Japan at the end of the year. He points out that Chinese users have higher requirements for stability and speed, so they will build servers in China through cooperation, "we will support the Chinese market as much as possible".

For the release of the "Impression note" This product, Liebing said it will not be just a "Chinese version." "We will provide the Chinese version of the API, we hope that China's app developers, can be tested on our platform, and available to users around the world." Liebing said he also hopes to be able to develop and produce in China.

According to Liebing, Evernote has already established an office in Beijing and has 6 employees in the Chinese research and development team, and plans to recruit professionals in design, research and development and customer management.