Every day wake up by the courier

Chen Pengli trainee from Guangzhou every trainee

The day Iri-dong village was awakened by the courier.

July 10 at 10 o'clock in the hot sun, Guangzhou Panyu South Village in this "Taobao Village", in addition to the rare traffic on the main road outside the building, the avenue empty.

An hour later, the courier was riding on the motes in sporadic form, shuttling downstairs in the alleyway, shouting "XX Building XXX Recipient," and Ire-dong Village slowly "awakened" from "lethargy". . Until after having eaten lunch, the shopkeepers open the closed shop and rest for a while, starting to pick up the order according to their own day.

8 o'clock in the evening, it is the busiest in the village, the busiest time, businesses are busy packing, couriers full dispatch, door to door to receive. One or two in the morning, "Taobao Village" just fade the day's busy and lively, quiet.

Data released by the Ali Research Center show that as of the end of 2013, there were 20 large-scale "Taobao villages" across the country. The village of Liren is one of only two Taobao villages in Guangdong.

"Taobao Village" was once a place to create "legendary overnight" place. "The beginning of the year bare hands in the village, the end of the car drove out of the village," the story, attracting a large number of foreign workers to come to "suck gold."

However, a few days ago, a research report released by the Guangzhou Academy of Social Sciences showed that more than 100 e-commerce businesses were "fleeing" due to rising rent in Liyendong Village last year.

Daily Economic News reporter field survey found that the village of Taobao sellers are facing an unprecedented pressure to survive, in addition to the rapid rise in rent, Taobao new rules also put forward higher requirements for them, once the business is not good, only to close the store , And then opened a new store, as "guerrilla" type of operation.

Last year, hundreds of businessmen moved away

In the village of Li Yan, Nancun Town, Panyu, Guangzhou, Taobao businesses are mainly concentrated in 12 streets of Chaoyang New District. More than 95% of the businesses run women's wear. Most of the merchants come from Chaoshan and Hubei.

It is learned that in recent years, the village of Li Ren has developed into a "Taobao Village" and reached its peak in 2012. As the ranks of village electricity suppliers continue to grow, rent has also risen and squeezed profits of businesses.

Recently, the Guangzhou Municipal Academy of Social Sciences released the "2013 Blue Book of Commerce in Guangzhou City Research Report" shows that the village of Ire-dong gathered a total of about 600 Taobao businesses, courier more than 20 points. Last year, hundreds of Taobao businesses had moved out of the village because of rising rent.

Although the National Bureau of Statistics data show that in June this year, housing prices in 71 large and mid-sized cities such as Guangzhou have inflection points, and the prices of houses have dropped sequentially. However, the rental leasing market in these cities is still in full swing. Hopewell brilliant first quarter 2014 rent statistics show that quarter, Guangzhou residential rents rose 9.2%.

"The rent has really risen a lot in recent years, such as the monthly rent of some houses rose from 50% last year to 1700 yuan this year, up 50%." Li Ren Dong Chau Village, Chaoyang District, Fifth Street, a womens online wholesale shop owner Mr. Yang told Daily Economic News reporter.

According to Mr. Yang, the reporter has been confirmed from other businesses in the village of Lee Rin-dong. These businesses report that the rent in the village has risen by about 20% to 50% this year.

Even if the rent rises rapidly, still a lot of people squeeze into "Taobao village". Mr. Yang told reporters that although many people did move out last year, as long as the house was vacated the day before, someone moved in immediately the next day. The village of Lee Rin-dong is now in saturation and the rent is pushed up by the demand.

It is understood that moving Taobao businesses, well done will be moved to the more expensive rent but to get goods - Shahe Wholesale Market closer Tianhe District; smaller businesses for cost savings will choose to move to Baiyun Taihe and other places cheaper rent; there are some businesses closed down and find another way out.

Mr. Yang told reporters that the local Taobao stores where to choose where to stay, mainly to see whether to meet the three conditions: First, low rent, and second, take goods convenient, and third, courier cheaper.

In his opinion, the reason why Ire-dong Village can form "Taobao Village" is that a large part of the reason is that there are a lot of clothing wholesale and manufacturing enterprises gathered here besides the low rent. In addition to direct Shahe wholesale center of the bus, the village also stopped the port pick up the owner pick up the car, which also provides a variety of convenience for shop owners who get goods.

Small business owners sun business accounts

The rise in rent in the village of Lee Rin-dong may not be too big for large and medium-sized sellers, but for the sellers who are on the balance sheet, it is most likely the last straw that will crush them, This modest profit was further compressed, or even loss.

Ms. Wong is a proprietress of a women's clothing shop in Fourth Street, a village in Inner Mongolia. She rented a two-bedroom house with a rent of 1100 yuan / month last year and now has risen to 1,400 yuan / month. Her feeling of rising rent Particularly strong.

According to Miss Huang introduction, she operates a shop belonging to the family-owned workshop, all staff in the store are family members or relatives. Reporters interviewed found that the off-season clothing, Miss Wong's pavement slightly lonely, three computers only opened two, Taobao Want occasionally came several "ding dong." Five staff members sit and walk, the only customer service sitting in front of the computer, but also while visiting other side of the shop Taobao shop.

"Now it is the off-season, not many people in the shop, so no relatives come and help." Miss Huang said, "people at home can not give wages, but relatives to pay, including eating and wrapping."

When it comes to the store's revenue, Miss Huang looks a little helpless. "Now such off-season, our revenue and expenditure can only be balanced, not making any money."

"Now no business, rent is also so expensive." Miss Huang said that her shop now only dozens of orders a day, 4 pm, the staff will take the village car to the Shahe Wholesale Market pickup, a trip back and forth Two people need 40 yuan fare, too much money but also additional money. "We do women's clothing, every sale of a woman, the profit is only 2 to 5 yuan."

However, Miss Huang is not very pessimistic. She said that through these two or three months, the winter is just fine, because winter is the peak season for apparel, there will be a profit in the peak season.

For the future development, Miss Wong said that she did not have a long-term plan. "If we all move away, we will move along with it."

Small shop for a change in March

It is understood that the small shop in the village of Lee Rin Village, usually not only open a "shop." Miss Huang told the "Daily Economic News" reporter, "Most of the local shops are like this. It is impossible for an online shop to open for two or three months."

Talking about the reasons, she explained that a shop opened for a long time, buy more people, the difference in assessment will increase, the three scores (products, logistics, service attitude) will decline, the shop will not go on It's

At present, Miss Huang runs two online shops. The old online shop opened less than three months and has entered a depression phase. In order to make up for her business, she opened a new shop two weeks ago. Although the daily orders Not much, but still in a rising period.

This reporter learned that the frequent replacement of local Taobao shop, and the business level of the business has a certain relationship, Li Yan Dong small sellers, from the outset do not understand the electricity supplier, do not understand management and management; just look at others how Do, according to the same gourd, it is inevitable that the situation of poor management.

July 3 morning, the reporter came to the Second Street, Chaoyang District, a men's underwear online wholesale shop, the store's supervisor is facing the computer Xiao Zhuang, Taobao accept the company's basic management training. Xiao Zhuang admitted that "Although my university is learning e-commerce, but before doing business, do not know how to do electricity providers."

The men's underwear shop is a small printing company opened a newly established clothing e-commerce business. Xiao Zhuang, who had previously read e-commerce, was assigned to this site and now has become the director of the e-commerce business of the printing company in Taobao Village, Panyu, Guangzhou. However, from time to time, the company will convene a meeting of the site managers to conduct basic management training.

It is understood that such as small Zhuang sellers, in the village of Lee Rim can be described as countless, they are often the first to learn how to do electricity supplier. Learned, and can be bigger; learn bad, can only go one step further, shop as "guerrilla warfare", constantly changing the shop.

The aforementioned Mr Yang also believes that the main problem is the operation of the small sellers, leading to most small shop only two or three months of life, here, there are sixty-seven percent of online stores are like this, two or three months after the old store "End of life", the new store continues to open, if the business goes wrong, the new store will enter the next "three-month life cycle."

"Non-standard seller" space becomes narrower

Although the change in small local shops in March was mainly due to the problem of managers' abilities, many shop owners complained to the Daily Economic News reporters that the Taobao rules are constantly changing, making their business harder and harder to do. Some sellers even think that current Taobao rules tend to "protect" Lynx big sellers, sellers survive more and more difficult.

In this regard, Xu Yi Ming, public relations department of Alibaba told reporters that the era of Taobao businesses to sit dividends have passed, in Taobao this ecology, some businesses fared well, some flies bad, it is normal. Taobao does not, as some buyers reflect the "protection of big sellers", but this year, because this year, taking into account the electricity supplier team has grown, the seller's profits are diluted, Taobao many rules are inclined to the small sellers to assist small sellers profit.

"Taobao page this year to make some adjustments for the small sellers to guide consumers to find some 'small and beautiful' sellers, we will be based on big data, social and other places to recommend to users a good product for them," Xu Yi said.

Xu Yi Ming believes that, in fact, relative to three years ago, the current Taobao rules more relaxed. "Taobao Village" businesses will complain about the rules of Taobao, probably because they often entrust a third party to operate the website, and this "third party" in order to highlight their own strength, fictitious Taobao rules cause poor management. Small sellers reflect the survival of the storm, in fact, with the downturn of the environment, and Taobao has little to do with the rules.

Mr. Yang, the women's online shop, also pointed out that "the store market has been chaotic, poor management led to the decline of the three scoring indicators resulting in poor business is also very natural."

Mr. Yang believes that Taobao rules allow consumers to get online as offline experience, "seven days no reason to return" to reflect this point.

"Well done electricity supplier, who can afford to take a few 'seven days no reason to return'?" Mr. Yang said the threshold of merchants stationed in Taobao is very low, the market is naturally more chaotic. Taobao's new rules urge the seller norms, which certainly have pressure on businesses.

However, Mr. Yang also pointed out that now Taobao baby search popularity rankings, the first line of the baby are from Lynx stores. "This may be what they perceive as a 'protection' for big sellers, but I think this is Taobao's standardization store."

For baby search in front of all Lynx merchants, Xu Yi-ming explained that Taobao did not deliberately Lynx Baby ranked in front of "This is the result of online store sales statistics, their sales are high."

Fourth Street, a lady shopkeeper Miss Chen, just moved from Tianhe last month here. She did online shop for two years, the new store is now only 200 to 300 orders a day. The new store opened this year, under her carefully nurtured, the shop has now developed to four yellow diamonds. However, she said that two months ago, Taobao came out with a "gold seller" rule. Taobao's "protected shop" was able to enter. "We have been trying hard to join, but it is estimated that we can not enter because of its' Products, services, logistics' three dynamic score requirements too high. "

Mr. Yang also believes that Taobao threshold although low, but there are promotions, small businesses are difficult to participate in, because the activities of participating in the shop's "three-score" target is very high, small sellers activity application pass rate is usually low.

In response, Xu Yi-ming said Taobao set up a "gold sellers," the sales of online stores do not make the request, but more stringent on the three scores. Into the "gold seller" shop, Taobao will give the recommended benefits. "We do not care about the size of the seller, only care about the merits of sellers, but most of the quality sellers are done relatively large only."

Shop management is not good enough, the three indicators can not be reached to participate in Taobao rating scoring activities, shop exposure, reduce sales risk, the store will inevitably have to face operating pressure. Mr. Yang also stressed that "in the final analysis, all the small sellers are their own business problems." He said there are well-made shops in the village, Taobao and Lynx each have their own advantages, Taobao is a transition to a business into Lynx Taobao should be done in order to station Lynx.

But there are also some businesses into the Lynx instead "acclimatized", returned to Taobao, because Lynx requires pictures must be real, unlike Taobao can use non-real pictures, "Of course, this is one of the chaos Taobao sellers. "