Every guest gift card has a deadline to shorten the limit conditions to increase customer demand explanation

"Guide" consumers in any customer online shopping, get the gift card, can be deducted a certain amount of cash, but there is no consumption restrictions on the gift card has been increased by the business restrictions, the deadline is also shortened.　　"Every day 3 15" This period of concern: consumers and every customer net, buy the essence or sell the essence? According to the Sound of economic "every day 3 15" Report, these days we have been reporting group buying site problems, in fact, not only group purchase site, the entire network shopping industry has many problems.　　Recently, the program group received an email from a consumer in Hangzhou, said she often in every guest net shopping, get a lot of every guest network issued gift cards, these gift cards can be used as money, but not long ago where the customer network changed the rules, the use of gift cards increased restrictions. Consumers have said: there is no provision for the card is now limited to Ms Wang: I start from 09 in every customer online shopping, where the customer network often out some 10 Yuan gift card, at that time is generally a single buy 59 dollars is free shipping, buy 59 Yuan can use a gift card, to 10 yuan.　　But they have a recent activity, is only the next single is free shipping such an activity, then they this activity out of the previous 10 yuan, including 20 Yuan gift card all changed into a consumption limit, to buy every single 100 dollars to use this gift card, but they are out of the time there is no such provisions. We also have a lot of consumers discussing this issue on the Internet forum. Call Everyone customer service consultation when they do not have a clear reason why to change, just say they because of a new activity, is to be so changed, and also said because every guest now with another merchant cooperation, in order to ensure their interests and then the gift card properties changed, mainly because after the change if it is used 10 Yuan gift card　　, some of the things below 10 yuan can only use a gift card to offset this amount, is equivalent to say that consumers can use a gift card after free to get about 10 yuan worth of things, so they put this all to get rid of, buy 100 dollars to use.　　Ms. Wang said that not only is the use of gift cards more restrictions, there is a problem is the validity of the gift card and a number of promotional activities are also the validity of the customer network shortened. Ms Wang: They have an activity with QQ browser before, just use the browser to order, each single full 100 yuan to reduce 25 yuan, they announced the end of June 30, but in the afternoon of May 9 4, 5 o'clock, the immediate cancellation of this activity, and then asked them why the early end of this activity when　　, they explain that this activity is to the June 30, rather than 100 minus 25 this activity to June 30, we can not understand that they are clearly written 100 minus 2 May-June 30th, but the validity period according to their meaning is that the validity of half, is 100 to June 30.　　Journalist: It's the same time he promised, right?　　Ms. Wang: Yes. Reporter：Finished early?　　Ms Wang: Yes, the time for their apparent release was over.　　Reporter: And then did not explain why? Ms Wang: No, I have called many times, and they say they have the right to change their activities. So far including our consumers are very strange, these two things on the site never an explanation and announcements, including gift cards. We changed the validity of the activity, because after all, we didn't take him anything, we are not good to say anything, but since the gift card issued after, is our, he unilaterally changed is already belong to our gift card attributes, and some gift card use time also changed, the original valid until December 30,　　He changed to October 28, ahead of time.　　Journalist: is equal to the gift card's validity period also shortened two months, right?　　Ms. Wang: Some are changed to October 28, some customers are online to learn to change to June 30 also some, ahead of 6 months.　　Journalist: That means that the discount that you enjoy with his gift card is getting less, isn't it?　　Ms. Wang: The use of high conditions, such as the purchase of 20 yuan can also use his gift card, but now you have to buy every single 100 yuan to use this gift card.　　Reporter: You have to spend more on his side, more money to use this card?　　Ms. Wang: Yes, that is, he is the lowest 100, to use this card, the minimum of 100 pieces, to be able to subtract 10, the actual payment of 90 dollars, you can reach 10 yuan in cash.　　Journalist: If you spend 200 dollars, just pay 180, right?　　Ms Wang: No, only one card can be used.　　Reporter: That is to say no matter how much money, as long as it is to spend more than 100, no matter how much you can only enjoy 10 yuan discount? Moderator: From the point of view of business management, perhaps the net of this practice is only one of his business means, that two how to see this kind of business means? Will this make consumers feel that businesses are not keeping their promises? Will the trustworthiness of the merchant be reduced or affected?　　Baohua give us an analysis first. Baohua: I think that the operation of the customer network is affected by his credit. Network economy is a kind of credit economy, without any credit Cornerstone and foundation, no enterprise can go on in the long run. A very prominent feature of the network economy is that the site provides a platform for trading, is also a party to the transaction, if the site malicious use of the site of this trading platform and trading rules such a control power to affect the interests of consumers, consumers can not continue to trade on this platform, this site,　　It is impossible for the business to go on.　　Moderator: Where's Najiu? Qiuye: I think if it's just a business operation, it could have achieved the desired effect, but for consumers he may be disgusted with the way the business has gone by, possibly saying that a consumer may feel that he or she has lost or saidHave an aversion to him, but there are a lot of this his website operation is to rely on consumers, all consumers if they will have this feeling, then this business credit rating may be in the eyes of consumers will be reduced, and in the long term his effect will be very serious. Experts: The network model of business integrity requirements to increase the host: The two who think the root of this matter? How to deal with the business is more appropriate?　　Baohua. Baohua: I personally think that if the business wants to reduce the discount, according to their own operating stage, operating goals to reduce the amount of concessions, it is not not, but the specific operation of the time to pay attention to some, such as for the period after the publication of coupons or discount cards to apply the new rules,　　The coupons or discount cards that have already been paid should remain unchanged until these coupons and discount cards are invalidated, so that the operation allows us consumers to identify the rules of the transaction and not to abuse our business's control over the trading platform's rules.　　Moderator: Where's Najiu? Qiuye: I also think that businesses should differentiate between the use of gift cards issued before and after the change, that is, if you have issued a gift card before the change of rules, it should be the old rules, and then change the gift card should be issued after the new rules, so that both sides are fairly fair,　　And this site for him to change the new rules, he needs to do a publicity, or notice to every consumer, I think this way for consumers is a kind of respect. Moderator: Now online shopping as a new business model is being accepted by more and more people, but if this model is to continue to develop, from the business and consumers should pay attention to? Two in short words to sum up.　　Giuliu. Qiuye: I think because the network mode and the original traditional business model is not the same, consumers can not see the actual goods, that is, only rely on businesses to provide these pictures or even can not see the touch of an option, and ask consumers to pay in advance.　　So this requires business integrity in the integrity of the need to increase, and for consumers you must choose the credibility of a better business to ensure their rights. Experts: "The final interpretation of the right by the merchant to master" unreasonable host: That package of China you think that the current network of shopping development situation, we in peacetime consumption should pay attention to what?　　What kind of hints should we be wary of? Baohua: From the consumer's point of view, should pay attention to this business or the enterprise, the site enterprise in the past to provide the quality of goods and related rules whether there is a relatively large change, or some do not inform the advance of the unilateral adjustment of such a number of historical records, In the case of such a historical record, it is prudent to take a further deal with the merchant, which consumers must consider. And for the business is still just a point I talked about, because our trading platform is in the business perspectiveOn, he to control, if he maliciously to implement or exercise for the website or trading platform such a control, infringement of consumer rights and interests of his credit rating will be reduced, just Cai Jiu lawyers have talked about, so businesses need to pay attention to is their own credit,　　And consumers need to focus on the past business transactions and credit. Moderator: There is another problem, because we often find in shopping, such as a promotional card or promotional posters in the bottom of the place will be a very small word written to this rule by a certain businessman to explain.　　That kind of rule from the legal point of view, Jo, help us explain what we should be paying attention to when we meet this promotional rule. Qiuye: The last clause of the merchant is actually unfair, it's a mandatory clause, but it's totally unfair to consumers, because when you're in any state, the merchant chooses to explain it in the last sentence, but for the consumer, you didn't explain it to me.　　But in the new situation after you explained to me that this thing is unfair to me, so this clause includes now the consumer association is also in the collation, modify these terms, ask the business to the final interpretation of the right this sentence should be canceled to protect the interests of consumers.　　Moderator: What do you think of the rules? Baohua: For many of the businesses we see now, it says, "the ultimate power of interpretation is in the hands of the merchant." I think this sentence itself is not in accordance with the relevant legal procedures required, because our business in the provision of his contract text, often appear a format text, that is, the business he volunteered to write a text, And this text is for all consumers, not specific to all consumers, then such a one-to-many transaction under the circumstances, using the case of the model, according to our national law, the interpretation of the terms of the model should be interpreted by the other party, which means that we provide a model for each other to explain, this situation is fair , is reasonable, if I provide the model I explain, obviously in the course of the transaction will infringe on the other party's interests and this transaction is unfair, unbalanced, so in this case, even if the merchant wrote this sentence, I think because it is inconsistent with the relevant provisions of our current state contract law, it should be invalid.