Everybody net transformation is not smooth suffer loss Chen hesitate how to go

      Everyone has just released a second-quarter earnings show, revenue of 49.6 million U.S. dollars, but still lost 9.3 million U.S. dollars. This is not ideal performance again reflects the impact of the mobile internet tide of everyone's transformation is not very smooth.      "Hubei people are the first smart when Chen a boat, the second is Lei, I ranked in the end." "Odd Tiger 360 chairman Zhou once so Kua Chen a boat." But with the lei of Millet and Zhou 祎 under the 360 nearly two years of strength, Chen led by the overall development of the company is in a dilemma, each child business has spread independent development or even sell news.      Yesterday it was reported that one of the important business of everyone's sticky rice net will be sold to Baidu, valued at 3.5 billion U.S. dollars, and it is understood that, although at the end of 2012 in the company's internal earnings communication meeting, Chen had a high-profile claim to accelerate the pace of the spin-off of games for all, But the plan now has a variable in the reality that everyone is in the business of development.      A person inside the company said that the separation of games for all, Chen a boat appeared hesitant and shaken. If all companies do not realize privatization will split everyone game, Chen a boat worry will greatly impact everyone's share price, and everyone game itself in the game market, the right to speak is still very weak, after the break-up can be independent development and successful listing there are many uncertainties.      Last August, Seekingalpha, the US investment information website, reported that everyone was taking the road to privatization. Some analysts speculate that because of the bleak capital markets, Chen a boat or the privatization of everyone to retire, and then wait until the economy improves, then the games will be split into public.        An investor in the investment sector disclosed that this year, Chen is indeed actively engaged in the various capital operations, but the real operation is too cumbersome, concrete results are inconclusive. The reason for the privatization of listed companies is generally the long-term undervaluation of share prices or the desire to more flexible implementation of the medium and long term development goals, from these two points, the current development prospects are not enough for everyone's company.        However, everyone's game is still in preparation for various unbundling. Last July everyone game moved away from the company headquarters, and insiders also revealed that although the ownership of the game has not yet adjusted, but now the organization, management, personnel, office systems have been independent, and are making a new company logo. It is noteworthy that everyone game director Hochang in early July this year also officially as the CEO of the game to openly participate in the activities.        It is understood that as the company's main source of revenue, everyone's internal team is not willing toContinue for the company's other loss departments such as glutinous rice network "blood supply", hoping to complete the separation of independent operations to enter more platforms, the future of the listing, and this may be the current hesitation of Chen a boat has been divided.       7 22nd--Renren said everyone needs to continue to be ready to infiltrate the Android market as it has postponed its second fiscal quarter revenue forecasts due to a delay in the launch of the Android phone game.        A game for all employees revealed that the company has not developed a mature, can be extended to the outside of the Android game products.      In the outside world, the independent development of everyone's game is actually not optimistic.      Insiders said that everyone games and Renren user group linkage is very high, after the game, will lose most of the platform, it is difficult in Sohu swim, Shanda games, Tencent games and other giants under the attack to establish a brand, to die in the industry's second echelon. 2009 Sohu Tour and Shanda game split before the listing of quarterly revenue scale of 61.6 million U.S. dollars and nearly 170 million U.S. dollars.      In addition, everyone's lightweight web game life cycle is short, innovative costs are too high, and in the transition to the wireless sector also faced with high research and development operating costs and establish a strong competitive edge, has not found an effective way to enter this area.      In fact, the game of everyone who has been placed high hopes in Chen's boat is a subtle change in the company's latest overall strategy. All the signs show that even if everyone's game has become the most important source of revenue for everyone, but in the long run, compared with the listing, Chen Yi Boat more value to rely on everyone's game "blood" to foster a new platform-level business.      Transformation trapped to find a new base      2012, Chen a boat for the transformation of Renren put forward three strategies, one is everyone game to speed up the pace of movement, as soon as the split listing; the second is glutinous rice net in the group buying industry as soon as possible The third is to seize the mobile internet industry's business and social areas, and to use this layout overseas market.      This January 16, everyone announced the establishment of an independent wireless business division, focusing on the mobile Internet in the field of new product development and operations, including Jingwei business card pass and other mobile products. Chen said that the company's strategy and investment focus will continue to shift to the wireless internet, will launch a series of innovative mobile internet products.      But a year passed, Chen a boat still did not find how to get access to mobile internet tickets. Although the movements are frequent and movingBusiness investment is huge, but the gains are rather little. Letters, Jingwei Business cards, voice social applications "pop" and pictures social applications such as "Meimei" and other vigorously promoted products, have not produced a great response in the market.      Instead this May, the news of the massive layoffs of all companies. A person inside the company has disclosed that mobile Internet development and change too fast, everyone wireless sector in the early strategic planning of investment overheating, failure or gradually abandoned products, once the project failed, the relevant development team members will bring the department's internal cost burden, resulting in later personnel unrest.      Wireless business development is weak, also let Chen began to re-examine the existing business layout of all the hidden dangers. Recently Chen a boat in the company published an article, the flow revealed this concern and new development ideas. He said the next step would be a full transition to mobile Internet, committed to the integration with the traditional industry to find the opportunity to innovate the company's genes, for the long-term development of the company to find an unbreakable "base", in 5 years after the need to grow a platform-level business, for the company to provide cash flow, talent and new business fast start the foundation.      "After the listing of everyone company, all products and projects must be based on Renren platform as the core." Before 2006, we were looking for seeds everywhere, cast nets, and then hit, so we made an effort to focus on Renren. Chen Yi Zhou said in an interview.      However, micro-bo, micro-letter, watercress, QQ space, such as the rapid development of a series of social applications, is constantly eroding the SNS territory of everyone. and the target user of Renren has not been able to get rid of the orientation of student group for many years, face the pressure of getting new users and increasing the active degree of users.      Faced with various challenges, Chen Yi Zhou in the above published article, first of all, said that Renren to the SMS (Social communication services) to the transformation of the social network on the basis of strengthening communication services, so that the core user group from the student group to the young population expansion-can be seen, The SMS platform, which is based on Renren, is a key factor in the next planning for everyone.      It is worth noting that the game for everyone, Chen Yi only said that the game business from the end of the page to the mobile end of the early, achieved preliminary results, to occupy as much as possible market share.      sticky rice nets, 56 nets and other business departments more difficult to undertake the revitalization of the task of everyone. Sticky rice net revenue in the second quarter of this year is only 6.2 million U.S. dollars, compared to group buying market leader of the United States Group Network, the public comments, etc., has not shown real competitiveness.      Everyone has slowed down in recent years, innovative businessThe rare reality shows that Chen a boat is still not for everyone to find a viable transition strategy. In the domestic major internet giants deep mobile internet and gradually form a large platform separatist situation, everyone to reopen an unbreakable platform-level "base" is not easy.