Everyone mobile Internet variations: Card business Social

on the recognition accuracy

Managing business cards is a rigid requirement for business people.

On the mobile Internet, business card recognition has become the "eye meat" of many app developers. Because of the high technical threshold of word processing and recognition, the "money" of apps that excel at identifying accuracy can be tempting. For example, the Shanghai combined information Company's "Business Card Almighty" and "Scan Almighty King", in the Apple App Store, the paid download price of 78 yuan and 30 yuan respectively, in addition to its Android version can be pre-installed through the handset manufacturers to obtain revenue. The company claims that the two users worldwide have more than 30 million and 40 million subscribers.

In addition, pulse can be found, business card touch, Han Wang business card and other similar applications in the market has won a lot of fans.

"Business card scanning is a tool class application, but if you just position it as a tool, then the developer is a software company, not an internet company." March 27, everyone Company (Nyse:renn) Vice President, Wireless Division general manager Wu Jian in an interview with reporters that each card behind is a social relationship, everyone under the Jingwei business card is aimed at the business card recognition behind social networking.

Take business cards to social networking

Since the micro-letter in China to 300 million users to become the de facto mobile internet first application, many of the app's page design has a more or less reference to it, including the application before the screen left and right to slide the page, the page at the bottom of the timeline, the nearby people function.

Jingwei Business Card Pass is no exception. To this, Wu Xinjiang to "all kinds of applications are in mutual reference" to noncommittal. But what he has made clear to reporters is that even though the micro-credit is in the limelight, there are also opportunities for vertical business socializing in a market where such generic social products are dominating.

LinkedIn is an out-of-the-box example, when Facebook Gongchenglvede the global market, and the US company, which is a social-networking firm, has risen from its 45-dollar IPO price to its current close of $180, after the successful IPOs on May 20, 2011, Its latest market capitalisation is close to $20 billion trillion.

"Everyone has been looking for business opportunities. Wu Jian said that Renren's core user base is the students and newly-graduated white-collar workers, in order to card a business crowd, before everyone has tried the network based on PC Internet, and with the popularity of smartphones, business card recognition quickly become a new entry point for everyone in the mobile internet era.

According to Wu Jian revealed that the development of Jingwei business card Tong began about a year ago, there are almost 100 people's team, has developed Apple iOS, Android, Microsoft and other mainstream operating systems of different versions.

and business cards, such as the Almighty King Tool identification application, the previous charges and paid to download for the profit model is different, Jingwei business card Pass is the Internet thinking free mode.

In addition, the card is the king of the universal use of local recognition mode, the user through the smartphone camera after the business card, do not need to network to identify, store. This test is the manufacturer of OCR (optical Character recognition, optical character recognition) technology mastery. The founding team of "business Card Almighty" came from Motorola, which has a deep accumulation in this field.

Jingwei business Card Through this local recognition mode, but also provides users with another option-cloud recognition. Wu Jian introduced that the user photographed the business card, will first upload to the Jingwei business card information base, through a certain algorithm mechanism for comparison, error correction, recognition, "the larger the card library, the higher the recognition rate," very individual unrecognized message will use other auxiliary way.

Wu Jian said, the current Jingwei card pass recognition accuracy can reach nearly 100%, of course, the price of such a high accuracy rate is, compared to the local recognition, the cloud recognition time will be longer, "long need a few minutes, upload the card itself will take time, compared to the need for time".

Reflect the internet thinking of the place also includes, Jingwei business card through the use of the process of step-by-step to guide users to register, login, improve personal information. "Local recognition is a tool, and the Jingwei business card does not want to be purely a tool." Wu Jian says that everyone wants to get into business by calling cards, and "the business card carries a relationship, and there's a lot of articles to do."

Specifically, the user chooses to enable the mobile phone address book to add contact person, the system will automatically find the address book is using the Jingwei business card Tong Friend, let both sides establish deeper contact, for instant communication. Through the "nearby people" function, Jingwei business card users can search for friends around, based on lbs friends.

Wu Xinjiang is not willing to disclose the current Jingwei business card user size and application download volume, just said, "the volume is very large, the growth curve is very good."

"At this stage we are focused on business card scanning and interpersonal management." "Wu Jian said, only the foundation, interpersonal relationships to a certain extent, the subsequent business networking has a greater imagination space," some things are still in beta, not fully disclosed.

Everyone mobile Internet path

For all companies, Jingwei business card is not only the carrier of its SNS map from the student market to the expansion of the business crowd impulse, but also the traditional internet giants to move to a silhouette of the Internet.

Wu Jian to reporters that the company's wireless department has done before ROM, but also made an open platform, but from the beginning of the 2008 five years groping down, now concluded that "do not take the platform, not close to the bottom, do more app."

"The bottom tier is dominated by companies like Apple and Google. "Wu Jian that the Apple-style closed system, do not allow others to meddle, Google through the continuous upgrade of Android, has also been rid of potential threats, the domestic currently at the bottom of the action of the company, such as Baidu, Aliyun and so on, have not been what good," everyone to do the bottom, there is not much chance to go beyond ", The mobile internet ultimately depends on the killer application, as long as the point of entry is good, your application to become a specific population of the necessary options, you can have a breakthrough.

Around this idea, Renren adjusted the entire company's mobile Internet architecture this January. The original wireless department in charge of human network mobile phone client research and development team into the division of Renren, and Renren's PC team together for integrated research and development; the remaining teams in the original wireless division merged with the Jingwei network into the mobile Internet Business Unit (DIVISION,MID).

Wu Jian said that Renren currently has nearly 70% of the visit from the mobile end, while his own steering the mid department is responsible for product innovation on the mobile Internet, in addition to Jingwei business Card Pass, the division also released the Voice of social applications "kiss" and the picture Social application "Meimei".

In his view, the company's adjustment in the mobile Internet architecture, and the previous high-profile Tencent, Sina model is not the same. Among them, the Sina model is the mobile end to eat PC end, Tencent mode is the wireless break back to the business unit, the original wireless department's business is not much left. "Everyone's practice is to put the main force into the mobile Internet, to do something new, is a completely different adjustment path." Wu Jian revealed that there were more than 400 people in the mobile internet sector.

Wu Jianyi admits that the global mobile Internet is still going through the process of looking for a profit model, at present, we can see the game, for example, everyone game four quarter year-on-year growth of nearly 120%; advertising is limited to the mobile phone screen, the market is not as big as the PC Internet, in addition, O2O future will also be a big piece.

"Looking back, the PC Internet has also gone through this process, and in 2001, when we were not clear, many companies fell below 1 dollars." "The mobile internet also needs time for user accumulation and business model exploration," Wu Jian said.