Exert local media resources to break through the bottleneck of website development

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Preface: Hello everyone, Welcome to KINGCMS Local Portal Webmaster interview column, this interview is the West Chu net stationmaster is not clear. This interview, the webmaster to us to share their foothold in the local, the use of local media resources, and local government, together to create the most practical local portal, hoping to give other owners to take some advice.

Moderator: West Chu community webmaster Hello, Welcome to our KINGCMS interview section, first of all, please introduce yourself and the story of the site.

Not clear: Hello, I am not clear, I introduce the next West Chu Network and the West Chu community bar. These two are different domain names, because the level two domain name is not on the list.

West Chu Net is the Suqian Party committee propaganda department director, Suqian Radio and television main station hosts the comprehensive regional portal which provides the complete Internet service for the Suqian and the periphery area. Suqian is the window of external publicity, but also the best platform for the outside world to understand Suqian. As a portal, based on Suqian, the integration of Suqian local newspapers, television, radio news resources, the most authoritative the most rapid transmission Suqian the fast-changing city information. At the same time provide network information, business promotion, film and television entertainment, network communications, website construction, webcast and other cross-industry, Cross-media, a number of integrated business. The website has 39 channels such as news, real estate, automobile, talent, City Pass, movie, network TV, whipped egg, etc. Business scope includes: network, mobile phone and other new media operations, graphic and outdoor media development and operation, E-commerce, Government software research and development and sales, game development, operations and large-scale cultural and entertainment activities of the Organization. At the end of 2007, the website was identified by the provincial government News office, became the first Suqian area to have the news information to publish the website, in early 2011 also obtained the state SARFT issued the network audio-visual license, became the Suqian area first to have the network audio-visual operation right website. At present, the site visits to nearly 400,000 visitors per day, registered users up to more than 700,000. Through the domestic well-known web site ranking agencies 51.la statistics, West Chu network in the ranks of the national covers website, ranked up to 3,000, established the situ network for the Suqian area of the first portal status. In the past two years the Chinese and Western Chu Network has participated in the organization, contractors include: Celebrating the founding of the 60, the impact of the development of the Suqian 60 people, the second photographic contest, looking for "Suqian memory" old photos, the first tourism Image Ambassador selection, Suqian second West Chu cultural festival, Jiangsu Provincial Children's opera competition, and many other major events in the city and beyond. At the beginning of 2010, the Public Welfare Project "Firefly Program", through the network propaganda raise cash more than 100,000 yuan, material more than 100,000 yuan, helped Suqian more than 400 poor children. Sponsored by the City Discipline Inspection Commission, the West Chu network contractor of the "political (line) wind hotline" column in 2009 by the Provincial Association of Journalists as Jiangsu Province Network good news second prize.

Next, the community bar, the West Chu community is a series of West Chu network site group. Situ community is a group of internet-loving and marketing experience of young people operating and maintenance of the Suqian Life Portal media platform, the Internet products and technology has a profound understanding. The rapid development of the community has become Suqian's most influential internet brand, and is also Suqian's largest interactive forum for netizens. Our dream is to make the situ community the most practical and representative of China's regional website. Since its inception, the community has been adhering to the "to provide the most practical value for the local residents of the network media platform" as their responsibility, committed to providing local people with information, neighbourhood assistance, living consumption, participation in various cultural and sports activities, such as integrated services as one of the network platform, At the same time, it also undertakes the task of the promotion platform for the Enterprise to carry on the region accurate localization marketing and the word-of-mouth dissemination. The good Word-of-mouth effect has made the West Chu community the most frequently used website for local residents. The good development of the community, relies on a large number of enthusiastic netizens who support situ community and selfless dedication of the general moderators, the media colleagues and enterprises and institutions of friends and the community of many people love, this will become the West Chu community development-like the source and driving force. The community to build local community network services as the core, in the continuous improvement of service capabilities, but also will improve our products and technology, to the local residents to promote a good network environment, the popularization of valuable network applications. We will continue to attract more excellent talent, down-to-earth for the creation of the most influential and most practical value of the local website unremitting efforts!

Moderator: The West Chu Net is Suqian party committee propaganda department director, Suqian Radio and television main station host, occupies the very big superiority, in the website propaganda aspect also all borrowed these resources?

Not clear: Well, get the main station and the propaganda Department of the party committee vigorously support, the television media has also publicized, has done some activities propaganda.

Moderator: If the local website should be based on the place, what do you think is the most important thing?

Not clear: I think the community is to do the topic of interest to netizens, so that everyone is interested in active posting, and participate in replies, so as to the popularity of the site to expand and retain the influence. And the topics that are interesting to netizens nature is closely related to the local life, can arouse everyone's sympathy, such as everyone around the life, even if it is necessities YOUYANJIANGCU tea, such as the grandmother's puppy in the road was hit by a car, granny sitting on the long cry, such a trivial matter, as long as it is related to netizens themselves, They will all be willing to participate. Because these are the topics they want to participate in and focus on, other national affairs, international events can be seen everywhere, and in fact, they do not have much relationship with themselves. In short, is a sentence: The local portal is to be appropriate and the net name of daily life.

There is to do more activities, do some netizens interested in activities, and business together, the best weekly issue, and to be sustainable. For example, food and beverage industry to eat activities, such as photography competition, baby photo Show contest, such as party or something. Activities are the use of business and the site's own some influence, so friends with friends to participate. It is not particularly difficult to find a business sponsor, and first you have to explain to the merchant what the rewards will be for them and what the benefits are. Business sponsorship activities, is sure to want to have a return, so as long as it is aimed at these aspects and businessmen to talk about, as long as you say that there is indeed, the business is certainly willing to cooperate, of course, the site must first have a certain membership and traffic, this I think you know the webmaster. Do activities, in fact, do not need to prepare too much, do not need to occupy a lot of resources, appropriate publicity on it. For example, to find a willing business to launch the campaign posts, group propaganda, blog promotion, website forwarding.

Moderator: The portal includes other types of Web sites are the same, the user experience talk more, how do you think? and how to operate it?

Not clear: Yes, the user experience is very important to the portal site, user experience is a netizen to enter the site after a feeling, such as this site at the first glance let me feel, whether it is comfortable and so on. If the netizen feels very good, then he will write down this website, even will register directly, joins this website. I'm just saying this here, local portal site domain name to be easy to remember, such as our portal is the local double fight, the forum is the local postcode, so easy to let local people remember; the faster the site is opened, the faster it opens, if the user goes to your site, but the speed of your site opens very slowly, Then I think the user will certainly not have so good patience to wait; website beauty is stronger, this is related to the first impression, such as a site is very beautiful, I think users look also comfortable it; there is the user experience flow to smooth, such as the ability to quickly find their own attention to the information, quickly find the place to publish information, so, Release information can be simple and simple, do not have so many rules and regulations, can let the user quickly release, here also involves the content of the site, content must be rich, as far as possible to meet the needs of most netizens, for example, users to your site could not find their own information, I think he should not come again next time it; is to do as far as possible the user wants the activity, sends some close to the user life information post, the user sends the question to be positive to reply.

Our community has a direct livelihood, that is, with the relevant departments of local cooperation. They have a person to reply to the problem of netizens, and can timely help netizens to solve life problems encountered by people, so that greatly improve the cohesion and prestige of the community. So also advised webmaster to work with the local people's livelihood related departments, so that the site to the community is very helpful.

Moderator: Finally, let's explore the next step of the site, and what do you think of the future development of the local portal site? Also give some advice to the comrades who are on this road.

Not clear: The next step is to do the user experience, the local portal development is more and more difficult, we can see now micro Bo is relatively hot, in the micro-Bo exchange is also more convenient, so most of the users naturally relatively less on the forum. Of course, I've said that using Weibo to advertise, because Twitter is just adding headlines, people want to see the whole thing or go to the community to see, so that the micro-blog to the community, and our community does not have micro-bo access, micro-blog has a link to the community. Next we will do the buy this piece of it, group buying in the local portal has become a trend, now everyone online shopping enthusiasm more and more high, after the site must do their own mall. In community forums, with a lot of popularity, it's not difficult to start a group buying.

Local portals can be said to have been to the bottleneck, but the local portal is not no way out, after all, the characteristics of the local portal is regional, vertical, subdivision of precision. Make your own features and make the things that keep people, and that's what we can do now.

Moderator: To make their own characteristics, make the things to keep people, local portal is to be based on local, do the local Vision window. Thank you very much for sharing, if you are interested can go to Baidu search West Chu Network (if you also want to share the operation of local portal site process story, welcome to add special qq:2500043843 interview. No threshold, do grassroots webmaster practical interview.