Explain the new station SEO scheme: How to layout the navigation

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For the new station, Wuhan SEO small make up presumably we are the same as we did, I was just beginning to learn seo, learning about one months, the eldest brother to me a SEO blog, the original SEO blog, the domain name is two, and the page is zero, I did not understand the WP blog program, At that time the boss asked me to complete WP blog in a day basic content filled with keywords + description + title. At that time we for their Wuhan SEO blog navigation, do not know how to layout, in the beginning, I began to imitate others, looking at other people's SEO blog How to locate their navigation, so they do, after a few days, I found that the navigation and their actual updated content does not conform to, I made changes, changed a few days, I don't think so. I also make changes, so, I regularly modified the one-week navigation and WP blog theme, the navigation of Baidu has been slow to include me, and Google has always included good, I really want to cry, the back of the boss, you do not have to revise, so positioning it! The following by the Wuhan SEO Small series to share with you as a new station, navigation should be how to layout, I hope to help.

One, the new station SEO scheme: navigation layout meaning

As a new station, especially the new station SEO personnel, must be the new station SEO program to write well, through these days to explain the new station SEO program process, before we all mentioned the new station SEO program-positioning, title, description. Today we look at the new station SEO scheme navigation layout meaning what. Let's take a look at Baidu and Googlej is how to ask as a webmaster should be how to locate their site navigation.

Baidu Search Optimization Guide 1.0 expressly:

The site should have clear structure and clear navigation, which can help users quickly find what they need from your site, or help search engines quickly understand the structure of each page in the site.

The structure of the site is proposed to adopt a tree structure, the tree structure is usually divided into the following three levels: Home-Channel-article page. Like a big tree, first there is a trunk (home), then a branch (channel), and finally leaves (plain content page).

The Google Optimization Guide expressly provides:

The navigation function of a website is important to help users find what they want quickly. It's also important to help search engines understand what's important about the site. While Google's search results point to every particular page, Google also intelligently understands what the page is all about in the structure of the site.

All sites will have their home page or "root" pages. This page is often the most frequently accessed by the user and is also the starting point for users to retrieve and browse the site. Unless your site has a handful of pages, you should think about how you can better bring users from your home page (the root) to pages with specific content. For example, do you find that there are a number of pages that should be grouped together and that you need to create a different page to induce such related pages? Are there hundreds of items in your site that need to be more structured by using layers of classification?

By looking at Baidu Optimization Guide 1.0 and Google Optimization Guide clearly stated that site navigation and positioning to meet users to visit the site to find the most users want information, for the Site keyword and site rankings and site addition to improve the score will be with other stations do not rationalize the site navigation design to be more cost-effective, we look at Google this map, we take a look at this picture, Think about it, Baidu and Google why should the site's navigation layout in the Optimization guide, here is what the mystery, we together to think about.

Second, the new station SEO scheme: The importance of navigation layout

For the new station, many new webmaster or novice seo friends, usually ignore the new station SEO program inside how to layout this item, many new webmaster think navigation layout casually some on the line, for the Web site is not very influential, are generally believed that the site is relying on content and external chain as a support. But now the search engine is no longer "content is king" "chain for the Emperor" era, SEO friends, you webmaster, now the search engine has entered the era of user experience, everything is the user, the search engine is to provide services to users, if our site's navigation settings can not meet the needs of users, Then the search engine will not focus on our one eye, may be our site has a relatively good keyword ranking to move to a few pages, I must have some friends will encounter it! The following by the Wuhan SEO Small series to share with you some of the understanding of navigation layout.

1, if the new site navigation to meet the needs of user experience, and do not violate the search engine algorithm, if the user experience is high, then the search engine will focus on giving this site to enhance the weight of the role, but also in the user search for a word with their website keyword or navigation a word to match, It is likely that our site will be displayed in front of the search results page, the search engine will be the first time to refine to the user, which for our website promotion and sales services or products, keywords, site ranking is very advantageous.

2, if the site of the new station navigation settings meet the needs of users, we can according to statistical tools, according to users visit the site click that column, so that some user testing, so that grasp the latest user needs, For oneself to guide users to consume their own website services or products is a good guide and promotional role.

3, if the new site navigation settings to meet the needs of users, and can be based on search engines, and the latest user needs to combine, then we are likely to grasp the industry's latest user demand trends, for their own expansion of the brand and corporate brand, cultural image propaganda played a analogy role.

Therefore, the Wuhan SEO small series Hope everyone values their own site navigation settings and layout, pay attention to the new station SEO scheme, navigation how to layout this important task.

Third, the new station SEO scheme: Navigation how to layout in line with the user and search engine

In front, we say some theoretical things, now we have to start to practice, as a new station, how we in our new SEO program inside explain how navigation layout and in line with the user and search engine, the following by the Wuhan SEO Small editing site for everyone to live new station navigation how to layout the basic ideas.

We look at the webmaster's home navigation is how to carry out the layout, you see screenshots.

Everyone look at A5 and webmaster home to compare.

Presumably everyone is very clear webmaster home and A5 webmaster Internet Cafes! We first take the webmaster home navigation to explain, its navigation is such "Webmaster Home industry Information Webmaster Online Web site operation Design Online Network programming alliance Information Server"

We think, why Stationmaster's home webmaster Why ask for the navigation to this layout? It's got bread. "Industry information, webmaster online, website operation, design online, network programming, Alliance information, server" Everybody think about it, if users want to know how the site operates, Then when the user search for a word, accidentally into the home of the webmaster, when the user found that the site inside the navigation contains the information users want, will not cause users to click, is not convenient for users, in the first time to tell users, we this site there are users want to find something.

We then look at the A5 Webmaster Network navigation. Its navigation is such a layout "webmaster news, interviews, experience sharing, novice tutorials, promotional planning, search @seo net to earn internet E-commerce Party A5 Forum"

Do we use a hypothetical psychology to explain the layout of A5 navigation for the benefit of the user?

When an SEO novice, he inadvertently search SEO novice tutorials Where to download, just have an article is about this topic, also just is a webmaster release, users will not click the article title into the A5 webmaster NET, when users enter this site, the first eye is not looking at the website logo, The second eye is not looking at the site's navigation, users will not be based on their own needs are targeted to see the site's navigation, because the site's navigation is the user's largest guide, when users see the site's navigation contains a new station tutorial, although the A5 navigation design and did not explicitly explain that SEO novice tutorial But the user will also have a certain curiosity so that click into the view of the one, so for us to set up and layout of the site's navigation is not at work. Please think about it, is not the site's navigation at work.

Four, the new station SEO scheme: Navigation layout benefits

Through such a long explanation, presumably we must be very anxious to know, as a new station or old station, a site navigation layout, in line with good user experience and search engine principles of the requirements, then for the site, what is the benefit? The following by the Wuhan SEO Small series to share with you about their site navigation layout good benefits.

1, site navigation layout in line with the user and search requirements, to the site with better user guidance, better user-friendly, better for search engines and think.

2, the site navigation layout is reasonable, can let the user loyalty increases, may let the search engine for the website to add the point, the promotion corresponding weight or will give our website the keyword first, the website rank strives for a comparison front position.

3, the site navigation layout is reasonable, let us more convenient and timely grasp of the latest user demand progress and industry development of the latest user needs, so that their own web site and enterprise development to provide a good reference role.

Summary: Through the Wuhan SEO Small series to share with you, explain the new station SEO program: Site description Tag How to write, Small series hope you must carefully write your own new station SEO program, because SEO is a strategy, a life of art, is the site of the lucky God, is the voice of nature in the user's heart, At the same time small series also hope that you can reprint the time to keep the link: http://wh.moonseo.cn/finishing,