Explore the operations within the station

1. What is the operation?

The word operation is the opposite of two words. Transport, 迻, and the camp, the city.

迻, that is, the need to set direction, speed and time. "Yun" extension also has the opportunity and the meaning of the cycle, in other words is to select the right time, in the direction of the right, with a reasonable pace of periodic movement.

City residence, is to stop, replenishment Shing and correction, step-by-step, need to resist aggressive stimulation, careful observation, full of rationality, foresight and strategy.

2. What is the object and scope of the operation?

From the above, the operation is really a large plate, the macro need to have foresight, thoughtful, micro implementation process also have to undergo careful planning organization. Specific to a client electronics mall within the site (that is, the site itself), the operation of the object and scope is still very broad. Further assume that a specific company job division is comprehensive, have the product department is responsible for platform development and iterative updating, to meet the function and interface of the continuous innovation and optimization; There is the editorial department of the goods to plan packaging shelves, there are marketing departments to carry out the site outside the station to promote publicity and cooperation; Business Center is responsible for order Processing line online integration ( Invoicing Warehousing Logistics Customer Service One-stop, then, now to add a station to operate the post, this post "what needs to do?"

The job is to squeeze some work out of other jobs that seem to cover the full range, a bit of survival in the gap between the meaning of the problem by "what needs to be done" into "what can be done", I understand that the direction of 3:1, master the data in the station to do analysis for decision-making; Ii.. Suggest or even coordinate other positions.

3. How do I do it?

First, to master the data in the station, make analysis for decision-making.

Data can be divided into three major types, one is the basic data of the website, including PV, UV, stay time, bounce rate, entrance, hot pages, etc. the second is the user data, attributes: Age, gender, geography, occupation, purchasing power, the proportion of new and old users, behavior: Terminal parameters, return visit rate, access path, click Times, registration rate, Conversion rate, third, business data, category heat, SKU cycle sales, delivery cycle, payment methods and time, related sales, good difference rate of assessment.

Data focus on two aspects, integration and analysis of trends, reasons. This is a very test of a person's ability, from the phenomenon to the essence, and even to find a key way out, one is intuition, the second is analysis. The concrete method is not the key to say, can come to the conclusion divergent can think of many.

Man and man make different things. Some people say that easier, a person can do what kind of things, do big things, spend what kind of cost to do such a degree, it is really determined by the "knowledge and the line", do not know not, less know less line, less know more lines, more knowledge and less lines, more knowledge and more lines, the unity of knowledge and Line, the world on these six kinds of people, to the realm of the unity of knowledge and line, Will not say easier words.

Second, the operation of the station activities to achieve the established objectives.

The opening time said, the operation must have the time, the time concept, has decided the different stage to have the different goal. First of all, anchor a specific advantage or characteristics of their own, so the long-term operational objectives of the station will be around this issue. The first implementation of the activity is to the site to set the slogan, the form of the award-winning collection, but this matter is more important in the interior, such as selling products, the business of the company, good Specialty, where? Full range, want to buy anything can be bought, or affordable, or quality, or fast delivery, or packaging good gifts have face , we must accurately refine a slogan that conforms to one's own characteristics.

If is the first on-line, solves the platform question, may catch the worm to suggest. If the line to create a stable after the explosion, you can do the category heat investigation activities, and then do promotional activities, promotional categories have what? Price reduction, return coupons, buy gifts, bundles, mail, seconds kill, buy, auction ... The combination of various factors, the most suitable for the current form is which.

If it is for the membership, then invite the registration of activities, invitations and invitees will be a gift, more invitations to increase. In order to improve the conversion rate, try low price trial purchase, invite rebate.

In order to reduce inventory pressure, the task of low difficulty gift activities. Long-term EDM is indispensable for stimulating demand or facilitating two purchases. For exposure, with hot events to do marketing activities or planning topics hype. For the brand, do public welfare activities ...

Station activities in the form of a variety of forms, some can be long-term, some suitable for short-term, some can often be repeated, and some once is enough. The focus is the goal, timing and input-output ratio, the test of the company's resources and energy, but also test the executive's planning, organization, coordination capacity.

Third, the proposal even coordinates other posts.

Through the data and activities, it is bound to have some feedback on other posts, and operation itself is a resource mobilization of things, inevitably and other posts overlap. For example, by analyzing the source of traffic, think that the search engine share is low, need to strengthen SEO, if this work has not been specifically implemented, then I am afraid that the product department and the editorial office to bother; if the analysis of flow and conversion is unreasonable, whether it can suggest that the market will be the main current CPA to more in line Improve the effectiveness and reduce costs, to do large-scale activities, you need more than one department of cooperation and Coordination.

Given examples, it is one-sided and limited, but it is not difficult to find that the operation in the station is a work can be done, can do the implementation, can also be led, can also act as a staff consultant. Still depends on what kind of person to do, how to do.

4, what is the result of the good or bad standard?

First, the data changes, the corresponding act should have corresponding movement or decrease. The second is leadership cognition. Third, the internal response, the need for others to work together, reasonable, live dry out of the results are obvious to all, to share, convinced. Four is external evaluation, win attention and Word-of-mouth.

E-commerce, electronic platform is the foundation, the focus is still in business, profit is fundamental. Profit = Unit Price * Sales-cost, low water, high profit, the representative is profiteering, fine refinement to today this point, ordinary people can enter the formal profiteering industry is rare. High water to achieve high profits, only to improve sales, this is the countless electric dealers crying for the pursuit of the goal Ah! Again, cash flow, into and out, cash advanced, out of the. Commodity first out, purchase pressure on the account period, this is how the ideal model of capital precipitation, yes, electricity, although electrified, the primary concern is this first thing.

E-commerce, low-cost, without renting physical stores, there is no geographical constraints, this advantage is often offset by the promotion of pressure. Now do electricity business, is not jingdong that era, has six or seven years of accumulation period. I was studying the news, "Southern Weekend," the original editor left said that year when they started "Southern Weekend", the newspaper competition is not fierce, "it is possible to grow slowly from a small seedling, gradually grow into a tree." In today's newspapers, the fierce competition in the newspaper market, if the beginning or a seedling, can not get the rain sunshine (circulation, advertising and manuscripts), it will wither; so now to do a new newspaper, must start is a tree, to be willing to invest in, "blow open the cover layer", let this tree in the "newspaper Lin" in the probe. This time today, the same is true of electricity, no money to burn, empty effort, money to burn, burn fast, die fast, good steel difficult to use in the blade.

E-commerce, another embodiment of business is the offline advantages and resources can be quickly transferred to the line. Have a brand than do production strong, do more than do production agent strong, agent than the wholesale strong, wholesale than the mall strong, shopping malls than the commissary strong, the canteen than the idea of strong, have ideas than rich, no money to do nothing strong. So we know, Cofco to do the electricity quotient, that is the cage to catch chickens, shun Fung to do the electricity quotient, that is by the way, said Beijing east half a year will fall, it is not known to the east to do logistics warehousing, the same as a duck in the sun. So what is our offline advantage, and how much torque is converted?

The above three concerns are complete, the next is the website platform itself. Priority is given to speed and safety, followed by ease of use. Easy to use contains easily identifiable and convenient operation, then domain name, station name, slogan, structure, function, layout, content, process, interaction ... The foot can be expanded into a practical discipline.