Explore the relationship between the content and weight of Web site optimization

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The first line of seoer do site optimization often can't catch direction. Original content, links, user clicks between the relationship between the ambiguous. SEO200 first from two big aspects of their relationship, to sweep the literacy.

I. Website content

The content of the website is mainly for the user exchange, the website provides the valuable information to the user to browse, is the website existence Internet significance. Site as long as enough original quantity, key words, columns do not stack, outside the station will not cause the site is K,k station is the main factor is the key word stack, hidden links, dead links, slow response to the server, Web site mirror, prohibited words, the chain of death cycle and so on.

Second, talk about the concept of weight

The weight here refers to the station outside the weight, the content is only the weight of the station 1th has been explained, not more detailed.

The weights outside the station are mainly divided into two points:

1, link weight;

2, key words click the weight (user experience).

Then we will analyze the role of these two points to treat the food, but also hope that the generous enlighten!

First of all, the link weight is what we often say outside the chain (domain) including links, one-way links and text links. Outside the chain (domain) level of how much determines the content of your site and the amount of spiders crawling. A large number of outside the chain for our site to improve the overall comprehensive weight ready. Because the operating mechanism of Baidu is to each site layered, if said that the weight of Baidu divided into 20 levels, the level of a direct decision of your site key words (the main word and long tail keyword) ranking.

To illustrate this point, take a prohibited word "six * * color" as an example:

If the weight of our site is low and there are prohibited words in the station, this station is the risk of k is very large, even if not K ranking is unstable like the wind sway of the willow. But we can go to see some high weight of the big stations, prohibited words are not filtered and have a good ranking.

For example: In the Baidu command line to enter the following command: intitle: six * * * color inurl:gov.cn. Everyone will find that the title with "Six * * * color" word of the government website will be listed, there are some Sina and other sites, which let us have reason to believe that the different sites of Baidu are layered processing.

Second, key words click the weight (user experience)

We analyze the problem from the angle of Baidu, if I am a search engine how to determine the quality of a Web site is high is low, I have no control of the site, the activities of the site know nothing, through statistical data of course, but this can only do reference can not accurately measure a site how? Because there are many sites are not installed statistical tools. So as a search engine can only from their own site to statistical user data, that is, users through the search engine type key words to find the site he needs. This data to determine the quality of the site.

Finally, how to increase the weight?

The answer has been very clear only three points: valuable original content plus a small number of reprint, a lot of outside the chain and key words click. As long as someone through the search to enter the site, it will prove that your site in the eyes of the user is valuable, then it also shows in Baidu there is also the value of existence, indispensable.

However, these three points need to have a lot of resources to support, but as the hard to do the personal webmaster do not have these resources. Unlike the big stations to have money, someone, a lot of resources to do the station competition is very strong, so everyone's only way through the software to integrate the resources to do this thing.

Conclusion: Do the website to remember these three elements, content, outside the chain, and click is to do a website core factor also namely begotten, except this without him.

The author's allegorical sayings: This article aims to outline the lead in the area, in the face of Daniel is not rashly. However, for the seoer who are in the technical bottleneck, as long as you have enough insight, this article can not let you soar, into the collar of a level. Get rid of the situation of front-line SEO workers, so as to achieve the level of SEO executives also depends on your fortune.

Quote an SEO the website of the Great God predicts an image with knot this article:

A dry shake of the Sunda Ridge

Dry -1= Domain Name

Hide link with -2=

From -3=HTML+CSS style + art

Earthquake -4= automatic jump, 404,js jump, all kinds of jump

Sunda -5= website Navigation/inner chain/outside chain/various anchor text

Kan -6= content

Gen -7= dead link various open links/keyword piling

Quintiq -8= Server/IP

Class like annotation:

The universe is opposite, domain name resolves to IP server.

Kun: Terrain-kun, gentleman of the heavy German load. So Kun for server/IP, hosting Web site breeding page.

Dry: Tian Xing Jian. Kun corresponds to dry. So dry for domain name.

On the shortage, on the false. So it's a hidden link.

Away for Li, away for the purpose, so away for the artist CSS interface.

Quake for Thunder, for feet, for moving, for jumping. So the earthquake for a variety of automatic jump. 404,js, 301 and so on.

The Sunda is the wind, and the Sunda is the guide.

Ridge for water, for contents.

Gen so far, for the mountain, as a feature, so Burgundy is a dead link/keyword stack.

At this point, the site to diagnose the first gossip, corresponding to all things thought.

This article source: http://seo200.net Author: seo200 Optimization Master