External links that can withstand time checks

I see http://www.aliyun.com/zixun/aggregation/10961.html ">matt Cutts's post and reply, favorite content is not Google algorithm and so on, anyway, he can not say, My favorite is to introduce ideas and comments about external links and link lures. One is that Matt Cutts is really knowledgeable and can bring in a lot of new ideas, and the second is that Matt Cutts's advice is probably at least Google is not opposed to, and more effective.

The interview is longer, a few days to pick I think more interesting, for everyone to translate. The original is here. By the way, Eric Enge's blog has a lot of interviews with search engine engineers and SEO people, suggesting that you take a look.

First Matt Cutts and Eric Enge discussed the overall idea of external link building. Matt Cutts that good external links are external links that stand the test of time. Usually such links are voluntary. The link person gives the link when it actually contains the meaning of editing and voting. No misleading, no tricks, no first bait and then replaced (bait and switch, the site first put good bait nature content, link to get other content or to other sites, similar to this).

The link is simply because someone thinks your content is so cool, so useful, so helpful. They feel that they have to be recommended and made known to others.

There are also some link lures that are just cool, perhaps not so useful, but they are really interesting, and such links can withstand the test of time. Because such links come from the quality of your site, or added value. And this quality and added value is unique to you, and no one else can provide it. Matt Cutts An example, a unique customer service policy, seemingly boring things, can also become link bait.

Zappos Company employs staff, training a two weeks after all want to quit, send 1000 yuan. That's their policy. The people they want are just the ones who are really interested and want to stay. They would rather not have people who are willing to take 1000 dollars away. This is a very unique customer service policy, and this policy brings them a lot of links.

Another kind of link bait that Matt Cutts strongly recommends is original research. For example, Danny Sullivan spent time experimenting with the ability of Hotmail,gmail and Yahoo Mail to detect spam. He forwarded all the mail to these three mailboxes to calculate the accuracy of the spam messages detected. After a few weeks of tracking, he concluded that Gmail blocked 394 of rubbish, with a success rate of 98%.

It takes a lot of time to do a lot of work. Many people can say that Gmail is good at detecting spam, but how many people can use data to justify their claims? What Danny Sullivan did was an original investigation. Other people who see this kind of research will be impressed and willing to link up.

Such statistics and surveys do require a lot of work. But sometimes it is very simple, just need to record the data, perseverance. Link bait can also be a unique resource, glossary list, special services, open source products, Firefox browser plug-ins and so on.

adjourned)

Author: Zac@seo Every day

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