External report: Large data age public opinion steam policy decision need to adapt

Singapore "Lianhe Zaobao" 23rd published "large data age of public opinion and politics," the article pointed out that the network era, on the one hand, the rapid flow of information, on the one hand, also constantly create information fragmentation, ambiguity. A people's livelihood issues under the steam of the public opinion, it is very possible to cause public crisis, even affect government decision-making. But this is the reality that politicians must accept and adapt themselves to the demands of the big data age, rather than the singleness and smoothness of past times.

The article excerpts as follows:

With the rapid progress of network technology, E-commerce, all kinds of applications, social media share pictures and text, etc. widely used, generated a very large amount of data. The book, "The Big Data Age", became a popular reading, subtitle "A Great change in life, work and thought" (A revolution that would Transform how We live, Work, and think), It is not surprising that the media and technology industries, as well as ordinary users, are attractive, and even some MBA programs have reacted quickly to the need for reading.

Transition from traditional media to social media just a few years of change, the traditional media experience a century of stable development model, but now the network and social media patterns and patterns are constantly changing, the industry itself are difficult to grasp, ups and downs, the rise of the decline of the cycle is extremely short, the uncertainty is greatly enhanced. The overall presentation of progress, evolution of the process, the product's metabolic frequency is not the past can imagine and analogy. To these dizzying external and internal environment changes, do not say that the traditional media more challenging, treading on thin ice, even Baidu, micro-Bo and so on with hundreds of millions of users of the new media platform, in fact, as jittery, need to constantly think about how to innovate in response to change.

Now many people from the morning to sleep at night, are to browse the phone to start to read the end of the phone. More and more opportunities and more time are consumed in the network, which naturally becomes a powerful source for producing all kinds of large data. The convenience of information access, easy to share and the amplification of the media, e-commerce consumption of the stimulus, no one is the cause of the arrival of the big Data era. Through the massive data and the corresponding technical means, the big data can analyze to the user condition, the consumption way, the habit hobby, with others, and so on, becomes one kind of effective formulation strategy new way, from the tidal current to the entertainment, from the business to the politics, all-encompassing.

This is a new area for the rulers. On the one hand, promoting the development of technology, media and consumption in the big data age is the driving force of economic growth, so every government will be happy to see it, and business and technology leaders will profit from it. On the other hand, the formation and change of politics, society and culture are deeply affected by these developments and are uncertain of a significant increase. From the perspective of media and politics, dissemination of information through the media and the resulting views, sharing and so conveyed a large amount of information, and people's attention to events, views and comments, there is a brief, fragmentary characteristics, which constitute large and mixed data, the rulers need to carry out scientific and quantitative analysis, To become an important way to survey and understand public opinion.

Network era, on the one hand is the information fast, the free flow, on one hand also unceasingly manufactures the information the fragmentation, the ambiguity, the public opinion rapid, the massive eruption appearance, the event real context, can only be gradually clarified in the fragmentation, but also may exist the network discourse right from belongs to the strong voice. In the process of information transmission, events often appear more than one "version" or distorted phenomenon, become uncontrollable, or covert manipulation. A people's livelihood issues under the steam of the public opinion, it is very possible to cause public crisis, even affect government decision-making.

Public opinion in the age of large data can only be more complex than ever. The growing diversity of new media and its mode of operation provides people with more and more convenient sound pipes, from all walks of life: from educated intellectuals to ordinary people, from government official social media to celebrity celebrities to "the Navy", which exert different forces on public opinion, The opposite is also affected by various factors. These or the insights, or opinion, or true and false, difficult to distinguish between the actual situation of information, will be in the context of large data processing samples.

As the big Data says, in the small data age, the pursuit of precision is reasonable and feasible. But in today's big data age, people must be able to accept chaos and uncertainty. The idea that each question has only one answer will increasingly be challenged and ridiculed by multiple trends. The changes caused by these great changes in thought are expected to overturn many traditional ideas.

The development of media and the huge function make the data more mixed and uncertain. The advantages and disadvantages of the big data age are so clearly presented in front of them, and they are already a realistic situation that cannot be avoided. These quantitative, detailed large data analysis, the results may not be entirely rational, but this is the reality, political figures must accept, let themselves adapt to the requirements of the large data age, rather than nostalgia for the single and smooth past times. (Zhou)

(Responsible editor: The good of the Legacy)