Facebook contacts Publishers want to post news content directly on the website

Sina Science and technology news Beijing time of March 25 morning, Bloomberg quoted sources said that Facebook has contacted a number of publishers, including the Huffington Post, so that the news content directly posted on the Facebook site.

The plan will change the relationship between Facebook and media companies. At present, many media companies use Facebook to bring traffic to their websites, raising advertising revenue. According to sources, Facebook now proposes that media companies publish content directly to Facebook's platform.

The New York Times reported in Monday that media companies currently in contact with Facebook include the New York Times, BuzzFeed and National Geographic. This February, the New York Times Company appointed Facebook's global consumer and brand marketing director, Rebecca Vandick (Rebecca Van Dyck), to join the company's board of directors.

Facebook is trying to optimize the quality of news content in the message stream, filtering the content of suspected click fraud or headline party. Facebook has also worked with other companies to develop its monitors applications. At the same time, publishers want their content to appear in the message stream of Facebook users.

Last month, Chris Cox, Facebook's chief product officer, said at a media conference that there had been some initial conversations about media companies Chris Cox content directly to Facebook,facebook. The main concern for issuers is that they will lose control of the content.

"Most of the cases, reading news on smartphones is still a very bad experience," Cox said at the Code/media conference. We want to try and help distributors optimize this experience. "(Chu Yue)