Facebook: Spam is much less valuable for social data

"Facebook now looks more like" Spambook (Junk book) and its ads are less than investors expect, said Richard Greenfield, an analyst at BTIG, Greenfield, March 27, Beijing time. BTIG the Facebook stock as a "sell" with a target price of 22 dollars.

While Facebook's share price is close to BTIG's target price, Greenfield still thinks it will slide, saying: "The continued downward decline of Facebook's share price will certainly create a lot of value for shorting investors." ”

Greenfield that Facebook has two major problems. First, he thinks Wall Street's 2014-year forecast for Facebook is strong, and he thinks some key indicators, such as mobile advertising, will soon disappoint Wall Street. Second, he has doubts about the prospects for social advertising.

"I think social advertising really has a real challenge," Greenfield said. The main point is that people think that the data into the ipo,facebook is better because it can aim at social networking and more in advertising. "However, users see more and more" recommended bits, "which are based on geographic location, web-page activity, and are a bit far from social interaction. "That's what Yahoo did, it's AOL," Greenfield said. Facebook is so special because of its social data, and now it's back to what all the other sites are doing. ”

"This makes Facebook less specific and may have a much lower premium, because the data isn't as good as it thought it would be," Greenfield said. It's not like Facebook, it's more and more like ' Spambook ', and the ads you see have nothing to do with the target audience. These recommendations are purely for marketing purposes. ”

(Responsible editor: The good of the Legacy)