Facebook's big game developer Kixeye 18 million

Sina Science and technology news Beijing time August 4 morning, Facebook, a big game developer Kixeye recently won the U.S. venture capital company Jafco Ventures received 18 million U.S. dollars in financing, Trinity ventures and the speed of light VC also participated in the current round of financing. The knowledge of Facebook's games has traditionally focused on "casual games" such as Zynga's "FarmVille" and "CityVille". The entrepreneurial Kixeye, by virtue of the development of large-scale games to gain the attention of the industry.　　People familiar with the matter said the company had a valuation of $200 million in the current round of financing. Kixeye most well-known two products for the "Battle pirates" and "Backyard Monsters". These two games are strategic games that need to be protected against intruders by weapons or creatures. The company's CEO, Harbin Habin, said he wanted to develop such games because most Facebook games lacked elements that would appeal to him as a game enthusiast.　　What is most lacking is fighting and competitive mechanisms, such as defeating competitors. "I found that no game can attract people like me.　　"he said. Kixeye's games include traditional game elements and Facebook's social elements, such as alliances with friends. Like most big games on consoles and PCs, Kixeye's games are more palatable to male players.　　The company also sold virtual goods to users to help them speed up the game process. For example, "Battle pirates" players can spend 50 of dollars to buy weapons-rich, deadly floating fortresses. It would take months for users to build such a fortress from scratch.　　About 10% of Kixeye players use virtual goods in the game at a higher rate than Zynga. Kixeye's revenue this year is expected to reach $40 million trillion, just 3 million dollars last year. Although the company was born only 8 months, but has achieved profitability.　　Andrew Trede Andrew Juno, a member of Zynga's founding team, has joined the Kixeye board, but he has left Zynga. Jafco Ventures partner Chow Hollowitz (Joe Horowitz) has joined the Kixeye board. In his view, the market size of social games will eventually surpass the retail game, which has long been dominated by companies such as EA and Blizzard. "That's why I think Kixeye will become an EA for the future."　　"he said. Whether or not this is going to be a reality, social gaming does raise investors ' attention. Another Facebook giant game developer named Kabam has raised $85 million this spring. Zynga has already filed an IPO, which is expected to reach $20 billion trillion. (PEI)