Factors influencing the quality of extension accounts

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A few days ago wrote a [really affect the quality of Baidu factors, Baidu fluent degree of analysis] of the article, explained in detail what is Baidu to promote account fluency, including the adjustment of Baidu to promote account fluency degree of operation method. In fact, for search engine bidding, the promotion of account fluency is only a factor affecting the quality of the account. Want to control the search engine bidding costs from the promotion of the account itself, Baidu to promote the quality of the keyword is judged by the quantity. Into the Baidu promotion account backstage can see the key words are several stars. According to past experience, the promotion account 50% of keywords can be made into 3 stars, 40% of the key words are two stars, the remaining 10% is a star. What are the factors that judge the quality of a keyword?

1. Account Structure

A high quality promotion account structure optimization promotion account of the fundamental, if you put the product category keywords and brand keywords into a unit, then this promotion account part of the keyword quality is certainly not high. The first thing to do is to look at each of your promotional programs and promotional units to see if there is room for optimization. I strongly recommend that you start with your promotional objectives, to achieve different promotional goals to establish different promotional programs, and the meaning of similar, the same structure of keywords divided into the same promotion unit, for keywords writing ideas, and control the number of keywords in each promotion unit, to ensure that these keywords and ideas have a high correlation.

2. Creative Writing

Can say the promotion account quality degree one of the most important factors, about creative writing skills need to open a few more articles to fully explain. Today, the basic principles of creative writing. The basic principle of creative writing is to ensure that the statement is fluent and meaningful. Creative Fluent River complete when the premise, first of all to allow users to understand the search. High-quality creativity on the one hand can attract netizens to pay attention to increase the click Rate, on the other hand, it is also conducive to enhance the search term, keyword and creative relevance, so as to improve quality. An important way to optimize your creativity is to insert a wildcard in your ideas to get more drift red. The number of floating red to eradicate the amount of creative words, generally speaking, 3-4 times the idea of the red float for the best.

3, keywords and promotion of the relevance of the page (URL)

The relevance of the keyword and promotion page may not directly affect the quality of the keyword, but to promote the effect is very important, if the user search is a product of the keyword into the company profile, if the site within the chain do not be very good can not let users quickly find the content he wants to search, Then the click Fee is wasted call. So in the maintenance of promotional accounts as far as possible to the key words only think and page content of the high relevance of the URL.

Today, we have analyzed the factors affecting the quality of the extension account. Follow-up will be to promote account maintenance skills to do a systematic analysis, please pay attention!!