Fake "goods" Cardanton a foreign card to become an upscale overcoat

Fake "goods" Cardanton affixed foreign brand to become high-grade overcoat "Focus Interview" March 21, 2011 completed Heiwadai-so "goods" studio host Quan Ling: Hello audience friends, welcome to watch "Focus interview." With the improvement of people's living standard, more and more people begin to pay attention to the brand when they consume, especially the foreign brand is sought after by some people. The so-called foreign brand refers to the brand which is produced or is made by the foreign enterprise and authorized by other enterprises.　　This is a very clear question, we want to explain this carefully, because now there are some brands on the market, although it looks very foreign, but their origin, the origin is really unclear, not clear. Explanation: In large shopping malls all kinds of branded goods have made consumers commonplace. In this mall's men's area, there are brands from around the world, such as Britain, France and Italy. However, the reporter found that the Italian brand is particularly many, then they are not all genuine?　　A sign called Ginorize caught the attention of the reporter.　　Reporter: What's the name of our brand?　　Ginorize Sales Staff: Ginorize.　　Journalist: Ginorize.　　Ginorize Sales: Um.　　Reporter: Which country is this?　　Ginorize Sales Person: Ginorize, Italian brand.　　Journalist: Where is the origin from?　　Ginorize Sales Staff: The origin is Italian garments imported.　　Reporter: Which is pure Italian imports?　　Ginorize Sales Staff: This is the shirt.　　Reporter: How much is this shirt?　　Ginorize Sales Staff: This is 1980 Yuan. Explanation: According to the sales staff, Ginorize entered China in Beijing with processing plants, the reporter entered the State administration of Industry and Commerce website on the Ginorize query, the results show that the brand owner is a company called Beijing Gigano Garments Co., Ltd., registration time of 2004 years.　　Reporter found its registered address of Beijing Mentougou eight Mu Yan cun.　　Reporter: Does village have village to run enterprise?　　Li Shu min eight mu yan cun cun Wei Hui, Mentougou District, Peking City Director: No.　　Journalist: no one?　　Li Shumin: No.　　Journalist: Have you ever been in the garment industry?　　Li Shumin: No.　　Explanation: Although there is no village to do business, the reporter decided to go to the Ginorize of the registration site, the Village committee 88 room to see exactly.　　Reporter: What is the number of the village committee?　　Li Shumin: No number. Journalist: no number.　　Do we have a 88 room in the village committee?　　Li Shumin: No.　　Reporter: Is there a number 88th?　　Li Shumin: No.　　Explanation: It seems that the registered address of Ginorize in China is false, but such a foreign brand will always have an agent in China. After several setbacks, the reporter finally found in an office building Ginorize suppliers, that is, in the Trade and Industry Bureau registered brand owner-NorthGinguigano Garments Co., Ltd.　　Journalist: where is your trademark?　　Beijing Gigano Garments Co., LTD. Staff: trademarks are in China.　　Journalist: is the trademark Chinese?　　Beijing Gigano Garments Co., Ltd. staff: Yes, actually this thing how to say, keep warm on the line.　　Reporter: But your store says it's an Italian brand.　　Beijing Gigano Garments Co., Ltd. staff: How she explained, may be we sell this piece of training is not in place. Explanation: From the staff, Ginorize is not an Italian brand, but a Chinese brand. At the same time, the reporter also through official channels learned that in the Italian trademark patent Office There is no Ginorize registration information.　　In other words, whatever the point of view, the so-called Italian brand is false. and Ginorize blatant fake different, some foreign brand selling point more attractive, is the original import.　　In Shenzhen Security Airport a terminal building, there is a high-end men's clothing brand stores called Cardanton, operating area of hundreds of square meters, the decoration also appears to be quite grade.　　Cardanton Store sales staff: such clothes are very good, fabric is also very good, are imported from Italy.　　Reporter: Imported?　　Cardanton Store Sales Staff: Yes, imported.　　Explanation: Sales staff said that because Cardanton is the Italian high-end brand, so the price is much higher than the general brand.　　Cardanton Store Sales Staff: is also imported, 1680 yuan.　　Reporter: 1680 yuan, that brand is also relatively high-end.　　Cardanton Store Sales staff: Yes.　　Journalist: where is Beijing?　　Cardanton Store Sales Staff: guiyou, and Lufthansa.　　Reporter: It's a big shopping mall in Beijing.　　Cardanton Store Sales staff: Yes.　　Narrator: So what about the Cardin brand, which is so famous in Italy, operating in its home country of Italy?　　The reporter then came to Italy's official commercial and tax authorities of the Italian Chamber of Commerce for further investigation.　　Reporter: Director Mavillazzacaro, May I ask you a question now?　　Mavillazzacaro, director of the Italian Chamber of Commerce: OK.　　Journalist: We would like to know if Kaltendin was registered as a business in the Italian Chamber of Commerce?　　Mavillazzacaro: No, there isn't a registered company called Kaltendin in the Italian Chamber of Commerce. Explanation: It seems that Cardanton has not been registered in Italy, so there is no commercial and tax behavior.　　People in the apparel industry in Italy have not heard of the brand.　　Italian clothing dealer 1:kaltendin This clothing brand, in Italy I have never heard.　　Reporter: Kaltendin this clothing brand?　　Italian Clothing Dealer 2: No, I haven't heard of it. Explanation: According to the survey, Cardanton only in Italy for trademark registration, where there is no production, management, sales activities.　　Reporters in the State administration of Industry and commerce inquiries registered information shows that the current trademark owner is Shenzhen Cardanton Garments Co. Reporters to join the name of Cardin to see the company's brand development Department of Xia Jun (sound) general manager. Summer general manager told reporters that the current Cardanton in the country has 570 branches, more than 30 airport outlets.　　For the Cardin brand registration, Summer general manager is so introduced.　　Cardanton Apparel Co., Ltd. Brand Manager: Italy is the country of origin, we are agents, but from 1993 agent came to now has 80% in the domestic production. Reporter: What's the status of this brand abroad?　　Foreign word of mouth?　　Cardanton Apparel Co., Ltd. Brand Manager: No, we agents come over, the situation abroad we are not very clear.　　Journalist: What's the concept?　　Cardanton Apparel Co., Ltd. Brand Manager: Foreign no shop ah, just brand registration.　　Explanation: For the Cardanton of the Italian brand, summer general manager looked dismissive. Cardanton Apparel Co., Ltd. Brand Manager: What brand is not a gimmick, I think as long as the formalities are legal, regardless of your consumers chasing (investigate) has no relationship.　　Formal business registration, all formalities are legal, what to pursue?　　Reporter: Propaganda, propaganda work is related? Cardanton Apparel Co., Ltd. Brand Manager: What does that matter? Italy has a lot of brands. Yes, it can be advertised. Why can't we advertise in Italy?　　We are in Japan, Korea have registered, in the United States have registered, but we did not go to open a shop, we are now registered as a global registration. Explanation: Cardanton only made a trademark registration in Italy, the salesman declared himself to be imported.　　In addition to clothing, the other products in the foreign brands are also common, a brand called the Watch is also known as the Italian brands, but also a long history of the Italian brand. Goldie Sales: The Italian brand, the song of the Knicks, line Line 5, line Line 1 on the subway has the advertisement.　　16th century original brand, it entered China in 1986.　　Journalist: Where did you get into China?　　Goldie Sales: Italy, the General brand is certainly in its country of ownership sold well, and then into China.　　Reporter: Not this place to sell?　　Song Nemo sales Staff: Yes, a lot of Beijing stores, the general shopping malls have, the New world, wangfujing there. Commentary: Reporter investigation found that the song in China's trademark registration information shows that the earliest registration date is 1994, registered in Shenzhen Nanshan District, Tian an industrial village. The reporter from the Italian trademark patent Office, the brand in Italy, the trademark registration time is 2009 years.　　In other words, this 16th century Italian watch, its Italian trademark history has so far only a year. According to the reporter understands, through the trademark agency company registers the Italian trademark the expense to be 3,000 to 10,000 yuan RMB, the applicant onlyNeed to provide some of the most basic information, such as address, trademark drawings, in about 1.5 can get registration license. Usually, the enterprise registers the international trademark is in order to better open the international market, more expands the registered country to place the market share.　　And we have just mentioned in the program of the foreign name but only in the domestic sales of goods, products or that product, the price is reborn.　　Reporter: At present we this is the series basic price is in what (aspect)?　　Pierdanton Apparel Co., Ltd. Brand Manager: The main price 8,000 to 10,005, high-end is 50,000 to 150,000.　　Reporter: What about the purchase price?　　Brand Manager of Pierdanton Garments Co., Ltd.: 33 percent. Journalist: 33 percent.　　Are there any requirements for this discount company?　　Pierdanton Apparel Co., Ltd. Brand Manager: basically do not discount, we have VIP words dozen 85 percent.　　Journalist: 85 percent lowest?　　Pierdanton Apparel Co., Ltd. Brand Manager: Yes. Explanation: To Cardanton a common suit for example, if the sales price of 10,000 yuan, then take the value of only 3300 yuan.　　In other words, the sales price will reach more than 3 times times.　　Engaged in the operation of the garment Mr. Liu, once put their own packaging two shell foreign brands stationed in Beijing's two major shopping malls.　　Clothing Distributor: In the (Beijing) area of the Garden of the West, like the wholesale price, such as 200 dollars a piece of clothing, but if he is packaged as an Italian brand, like the French brand, it may be in the store inside the market prices will be around 1000 yuan. Explanation: Buy does not sell the essence, the merchant uses the foreign brand to carry on the propaganda, the sale, the consumer after shopping if raises the objection how to defend the rights?　　Chu Baochang, a famous lawyer, believes that businesses must publicize the real situation of trademarks to consumers, otherwise there is infringement. Chu Baochang Zhongxiaoxie Lawyers: Consumers should have the right to know, you are produced in China, made in China, designed in China, but your trademark is registered abroad, I think such a situation should be true to tell consumers, to actively and actively inform consumers.　　Instead of registering a very foreign name, and then to do some packaging, and even deliberately conceal some facts, then this situation I think may constitute a consumer's right to know and the right to choose a violation, then in fact, if there is false propaganda, it constitutes fraud. Studio Host: Clearly is pure domestic, not to say the original import;　　Make up a lie, a little bit of trouble, get a foreign life, hundreds of dollars of goods immediately rose to tens of thousands. For businesses, although the money, but betrayed the integrity, should be punished, and why this phenomenon can be widespread, but also worth thinking about. The same product, why hang a foreign brand is good to sell? Consumers spend more of the money, what is the purchase of a single?