Family shopping becomes a huge market bright spot

Dragon-Boat Festival is the Spring Festival, the mid-Autumn festival tied family reunion Day, which for many businesses this means that no small business opportunities, especially family shopping to become a huge market bright spot.

"Compared with the Spring festival seven days long vacation, there are still many people can not be reunited in the Dragon Boat Festival holiday, especially in the city, home in the three or four-level market, to parents and friends to send a heart to a lot of people to make up the way." Said Li Bin, an executive vice president of Suning and Tesco.

White-collar Mr. Zhang told reporters that during the holiday online shopping, do not have to go through traffic jams can shop, but also at home watching TV and other courier delivery, very convenient. The reporter found that the Dragon Boat Festival before and after the day, the cat, Jingdong Mall, Suning easy to buy and 1th stores and other electric Shangdou launched a variety of promotional activities.

Industry analysis points out that at present, most of China's online shopping crowd concentrated in the one or two-line city, most of the electric business enterprises due to the distribution cost pressure and distribution limits, the three or four-line city of the internet shopping market has not been vigorously exploited. "With the deepening of economic development in the Midwest, the Internet has been growing rapidly in three or four-line cities, especially in the one or two-line urban workforce, and the demand for online distribution in three or four-line cities has also exploded rapidly," industry observer Liang, "the majority of companies relying on Third-party logistics, despite the coveted cake, But are forced to cope with the one or two-line city price competition and cost constraints, so that it is powerless. ”

Of course, not all electric business enterprises have chosen to give up the holiday affection consumption this big cake. "Since June 18 in the order, Suning easy to purchase distribution in the three or four-tier market order quantity increased by 430%, and the number of remote orders accounted for 20%, this and the Dragon Boat Festival will arrive, through the network of different gifts from the growth of the population is not unrelated." "said Li bin.

Liang said that in the context of the increasing price war in the electric business sector, the blue Sea of the three or four-tier online shopping market will provide more market growth points for the electric dealers and stimulate a new round of market competition.