Fan Mingxuan: We offer more cloud computing flexibility to our customers

It Time magazine/Chenfeng (from Beijing) Chinese companies are facing increasingly fierce global competitive pressures, requiring companies to adjust their IT infrastructure to adapt to the environment, and cloud computing can bring them deeper changes the industry has been thinking that Microsoft's cloud computing strategy is too slow.　　In fact, Microsoft has long been a strong competitor in this market. At the dawn of the new fiscal year, Microsoft is offering a clear cloud strategy for almost all of its products, such as next-generation development tools to support the cloud computing platform and the release of commercial office products.　　At the same time, Microsoft has launched a comprehensive and clear cloud computing collaboration model for its partners, and their cloud-based solutions are increasingly being used, and are gaining recognition from more and more users. Up to now, the number of Microsoft online mailbox users up to 370 million, on the live to keep the activation status of more than 500 million IDs. A report by comscore, a US research firm, shows that 15% of the time it takes to surf the Internet on Microsoft's Web site.　　Microsoft has accumulated a great deal of experience in how to provide hosting for cloud computing, and how to bring cloud computing, whether public or private, to enterprise-class customers in the best way. In Microsoft's view, China is increasingly becoming an important part of the global marketplace, which means that Chinese companies have a lot of opportunities to compete and benefit from international competition, and therefore need companies to adapt their IT infrastructure to this environment, especially in the current era of the entire industry into cloud computing,　　Enterprise IT deployment must ensure that enterprises in the business Development technology transformation of the trend and direction of success. Recently, "It Time Weekly" and Microsoft Vice president and Greater China Chief operating Officer Fan Mingxuan at Microsoft China Headquarters had a face-to-face communication.　　It is noteworthy that this was his first year in office, facing the Chinese media and detailing its understanding of Chinese enterprise-level markets.　　Prior to serving as chief operating officer for Greater China, Fan Mingxuan served as vice president of Microsoft International Public Service and was responsible for Microsoft's sales and government relationship maintenance in the global public sector.　　Transformation is a global enterprise common topic "It time Weekly": The implementation of China's enterprise informatization has been for many years, from Microsoft's perspective, you think the current plight of Chinese enterprises are mainly what aspects? Fan Mingxuan: If you use a word to reflect the characteristics of the current Chinese enterprise-level market, it is "transformation". The enterprise market is undergoing many changes, Chinese enterprises need to change from the traditional or legacy model to the newer mode, through transformation to enter a new IT model.　　such as cloud computing, such as software plus services, Chinese companies need to be in the business model and business model related adjustments and changes.　　"It Times": In Microsoft's long list of corporate clients, both traditional large state-owned enterprises, as well as many emerging enterprises, you think they implement the main reason for the success of information? Fan Mingxuan: The manager of an enterpriseMembers are very concerned about the productivity of enterprises. Experience tells them that choosing the right it deployment will help achieve that goal and maximize the potential of the enterprise's employees.　　In this regard, Chinese enterprises also have many excellent cases, such as PetroChina, Agricultural Bank of China, Alibaba, Sinotrans and so on. Whether it is a company that wants to expand globally or a company that is in the local market, both traditional and new businesses need to meet the relevant conditions to adapt to the transformation and upgrading of IT infrastructure.　　If you have to say what these companies have in common, then there should be two points: first, a strong sense of urgency, the second is the long-term strategic vision.　　It changes in the cloud computing Age: How does Microsoft think cloud computing will affect corporate IT deployments? Fan Mingxuan: The advent of cloud computing has brought about deeper changes. In the era of cloud computing, every employee is transformed from a task-oriented worker to an information worker, and the relationship between business and information technology is increasingly close and indivisible.　　They are undergoing a process of transformation in terms of globalization, productivity and flexibility. Among them, flexibility refers to the transformation of enterprise information System. Enterprises originally have a lot of isolated information systems, the application of these different product lines to form an isolated information island, they are as independent of each other's deep wells generally, users are often not fully used.　　In the application of cloud computing, whether public or private cloud, a strong information system will accelerate the integration between it and the business, there is more collaboration between the team.　　It Time magazine: What are the new requirements for the CIO in the development of IT technology? Fan Mingxuan: In the past, CIOs were more involved in providing IT support in the background. However, with the ever-changing application of IT technology impacting traditional business models, CIOs emerged from backstage-backed roles and began to engage and even guide key business developments. Microsoft believes that IT departments should intervene in the design phase of the product and deploy it.　　This approach, regarded as the "golden Rule", allows the business sector to better understand some of the products and help the business strategy move forward. The tremendous impact of IT technology on business operations, so that CIOs can go further in their business responsibilities, they need to focus more on content related to enterprise processes, business processes, and so on, which means they need to be provided with the right it tools to provide the necessary support systems, Let every individual information worker be able to achieve greater success in his own work.　　From a company-wide perspective, companies can achieve greater success.　　"It Times": The advent of the cloud computing era, not only to the enterprise users to bring more choices, software providers also put forward new requirements, Microsoft How to deal with? Fan Mingxuan: This transformation has changed the mode of operation of the enterprise, and changed the service mode of the software provider.　　Microsoft, like the Chinese companies it serves, is itself coping with this transformation. But unlike its rivals, Microsoft is providing its clients and partners withFor three different cloud computing operations: The public cloud, Microsoft builds and operates its own applications and services, while providing cloud services to individual consumers and corporate customers, partner operations, independent software developers or system integrators to develop ERP,　　CRM and other enterprise-class cloud applications, and on this platform for end-users to provide services; customers build their own private cloud, customers can choose Microsoft's cloud computing solution to build their own cloud computing platform. In short, compared to competitors, our customers have greater flexibility in the choice.