Fast-Moving Column lecture 2nd: Mobile Internet that thing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Fast road network, March 2, the second phase of the seminar in its official YY channel 80153, lectures, mobile internet entrepreneurs and internet enthusiasts on the current mobile Internet development trends and products and other related issues have been hotly discussed. The main guests of the seminar are it teahouse founder Wang Jialen, Beijing fishing and playing technology CEO Lidian, Vice general manager of the app game Tribe Zhang Pi, run state investment strategy director Zong Ning, coffee online promoter Fan Junfei, 4G Times editor of the city, road passengers, shopping assistant marketing director Deng Yongjing, etc. They have shared their entrepreneurial experiences and views on the development of the mobile Internet.

1, on the current mobile Internet development trend to the entrepreneur suggestions

Wang Jialen, founder of it Teahouse, said: "He is experienced personal webmaster times, the current feel that the mobile internet opportunities, Innovation Workshop Kai-fu Lee, Millet mobile phone lei, etc. are in the deployment of mobile Internet, think this is a big trend, but the entrepreneur in the short term, it is difficult to make money, At present, the better profit is to do overseas English application, games, most of the applications are spent on the risk of money, the profit model is currently in addition to mobile advertising is not very clear, and applications are required to build on a large enough user, foam or some, mobile internet and traditional personal website is completely different, Do the mobile internet to be good for one or two years without income preparation. If English can be done overseas market, the profit is even higher. Now the Internet to promote the cost is very high, last year and this year compared to more difficult, because the application of more and more products. Third-party application market is also more and more, if the new application is more difficult to promote the promotion.

2, mobile phone application homogeneity problem is serious what should we do?

Beijing Fishing Technology CEO Lidian: Do the Internet in this respect to avoid the problem of homogeneity the most important point is to find the user's needs, from the user's interests and users of the demand point this is the key to the solution of homogeneity. If just copy other people's function, it will become a large wave of homogenization, if from the point of view of our users to design production features and features of the product will be able to get a larger number of users.

Coffee Online Initiator Fan Junfei: In fact, this homogeneity of the problem, the most important thing is to innovate, although in some homogenization but to do a good job of detail. Like UC this is relatively concise, and UC8 added a voice control is not very useful. To do the application to do the user experience first, but also to understand the user's psychology, so that the application can be long-term suitable for the user's taste, but also to avoid some of the big competition products, but also to do have links, such as rice chat isolated products are not very good. Be creative, and look away.

3, mobile phone browser is the necessary access to mobile Internet? Will the future use of mobile browsers become more or less?

Zhang Pi, Vice general manager of app game tribe: Mobile browser is not a necessary entry, now mobile applications have diversified, the major portal sites have their own applications, can be easily used to find to eat (good fun recipes, the public comments) want to buy, and so on, can be convenient whenever we go to find. Whether it's an iOS platform or an Android platform, mobile apps are already very close to our lives, and it's not easy to find what you want from the browser, or even the next step, such as paying. The browser can only be said to be an optional condition. A product that is not a practical user can only be said to be gradually forgetful.

4G Times editor of the city-Yu: Browser as the most common, the highest rate of use of a product, whether in the PC side, or mobile terminals, are in a very important position. I think, "browser is open to see the world's entrance", which is the name of IE browser, "InternetExplorer". Such a metaphor is really enough to illustrate the importance of browsers. Mobile browsers are more so! However, with the development of mobile Internet products, more and more products began to replace and play the function of mobile browser. For example, based on the cloud input method, map, online shopping applications. These procedures can also play the role of Internet portals. But I personally, the future use of mobile browser will be more and more. Because the mobile browser is an integrated product, if the supporting plug-ins can be improved, a browser is even more valuable than a mobile phone, this is essential to have access to the Internet needs of users! I think the future of mobile phone browser is very important!

Run state investment strategy director Zong Ning: The Internet is a tool, and mobile Internet is the extension of tools. Like a remote control, in the era of no remote control, many people to do the remote control, the modification of the TV without remote control has become an industry. And so the TV with remote control appeared when the industry also died out, since the mobile Internet is the extension of the tool, then there must be such a tool, it is your Internet platform. Simple Internet words value is not big, because there is no foothold. But the game is not the same, because the game belongs to the terminal. A lot of good applications are a site's eyes, such as Baidu, Taobao is through it to increase traffic. But the value and viscosity of a simple application is limited. On the vertical issue, I think the internet and vertical and mobile Internet vertical may be different, the vertical of the mobile Internet is more directed at the vertical and systematic vertical of the user, Apple's user is a relatively good user, Apple's own store system has developed the habit of paying users, and foreigners have the habit of paying for the service. Android's users are those who don't use Apple very much, and those who use it are free, and these people have no pay habits. The application value of Android development is relatively small.

4, shop assistant how can this application be bigger and bigger? If you are engaged in mobile Internet related development work platform How to choose? What principles do you follow? Will China be the next angry bird?

Shopping Assistant Marketing Director Deng Yongjing: Shopping Assistant is a very early European application, I was in an event when there is an investor who said that the future can be bigger and stronger words that your offline business is your most fundamental things, but for some businesses do not have the ability to do offline words can only do group buying. In the next two months we will be the wet business integration into the shop assistant, if you can put the supermarket this piece of integration into the inside of it will be very powerful.

5, share if you can do to let more people know good beans recipes and the use of good beans recipes?

Former Baidu open platform market operations leader Good bean recipe Qilu: Now do the application of the 80% people are in the follow, only a small part of the profit model is clearer, and one is just mentioned offline collection online payment, but the problem of online payment in China is not so good application to allow users to pay. And good bean recipes from the traditional transformation, but also toward the internet this piece of slowly develop, and good beans menu mobile can be more consistent with him, we now have 2 million installed, because it is more convenient to install the phone, so that his practicality is relatively good, and now this recipe will be designed to a lot of problems, One is the issue of copyright. Many are found on the Internet to write information to change the name of what is called the menu, so that this threshold is relatively low. And we are genuine, and the steps are very detailed. In the Life class application by Apple as the year's best application, in this piece we are more confident, first make a good brand and Word-of-mouth.

6, a lot of mobile internet companies are losing money in making a yell, how to look at this situation?

Lei Feng Nets invited observers Fan Junfei: For losing money to make a yell this problem, a bit of business may be made to yell, there are some make a yell at the same time also make money. And the Internet entrepreneurial opportunities are relatively large, but there are more people. In the application of a relatively miscellaneous, but also a lot of people have made their own characteristics, as long as the user has caught the psychological and user's taste, this is very good.

Wang Jialen, founder of it teahouse: for this seems to be a thriving, but everyone is losing money. If you are a grassroots entrepreneur or have no financial support, we should not follow suit. The people who spend money to make a yell are mostly spending money from others, so they can spend a lot of money on advertising or buy users, buy users for bigger, and when there is a certain foundation, the chances of making money are bigger. Some grassroots things for grassroots entrepreneurs, opportunities will still be. Like doing a website, before everyone is best at doing SEO this kind of lowest cost promotion way. Try not to follow suit to do products, or to their own experience or some of the details of life to develop.

Beijing Fishing Technology CEO Lidian: If we do not have a clear goal of all things, this becomes a hobby, but at what stage to make money this is more important, like QQ from the beginning is from the user's needs to start, But in the back how to become a profit goal this is to wait until a certain scale of time he can achieve, for a certain user needs but temporarily not profitable projects we have to be patient, to continue to expand the size of users. As long as the value of the application, when accumulated to a certain extent, can think of a certain way to achieve the goal of profitability.

Former Baidu open platform market operations leader Good bean recipe Qilu: From the perspective of entrepreneurship is basically divided into two points, is that you are a new entrepreneur or a certain foundation of the entrepreneur, there is a strong capital or strength of this, no one for the development of the Internet is not the same, Like the good bean net is in the traditional aspect has certain foundation, in the fund aspect also has certain accumulation, may accumulate the user's direction to the accumulation brand, like the recipe now to say the competition is more intense. If it is new in the words can also find some more vertical, if from a large range of direct profit or brand words this is more difficult, like Baidu or Tencent QQ He is in the top of the planning, which will bring him traffic, such as navigation, and how his flow can be realized. Like Weibo, this is already an entrance to the Internet problem. Now a lot of people do this kind of chatting to make friends, but do these will form a kind of competition, relatively the chance of success is smaller. Tencent some things are not the focus to do, so there is a chance. Mobile interconnection Now there is no absolute corn in the competition between the industry and the big companies. How to make your own brand in the short term this is the key. If the slow words will slowly lag behind, do mobile Internet The key is still fast.

7, mobile Internet on the one hand convenient people's life, but on the other hand "kidnapped" us, so that we have a mobile phone and other internet terminals have a serious dependence, and long-term exposure to such equipment is detrimental to health, how do we look at this problem?

Run state investment strategy director Zong Ning: For individuals, we are now accustomed to being connected with the Internet to get the latest information at any time, but also to make our life faster, but from another point of view it is actually a business, More people on the Internet we have to do is to let the people use our applications and then achieve our business objectives. Many products are built on the user, but this is not stable, a lot of the problem of brush machine. Do not let households kidnap, the user's view can be used as a reference but not according to the needs of users to change their products. Many traditional companies may be 80% of the business is in the hands of one or two big customers, so many companies will be very concerned about the needs of these major customers, big customers say how to do so, such enterprises are rarely able to bigger and stronger. Because you do is your things, the customer is only from his perspective and interests to think, there are limitations. Pay more attention to projects like 2B. The internet is not very good at 2C, nor is it good to move the internet. Should be targeted to develop such paid projects. Now there are too many apps, there is a search and SEO situation, then the quality is not the first one. How to let customers know that this is the first, then the competition has become disorderly.

Zhang Pi, Vice general manager of app game tribe: I think health is divided into 2 aspects, on the one hand is the health, the equipment has radiation, as far as possible children less touch equipment, as far as possible mother less equipment, on the other hand is the spirit, many people with micro-letter, do not meet. A lot of people use pad to see the film, Network chat micro Bo, do not speak, blocked. Of course, these are some people in the use of the need to pay attention to it. It is advisable to make the application convenient for our life. Rational use of the application is a healthy lifestyle there is no kidnapping.

4G era editor of the city-Yu: This topic is back to a long-standing proposition-"technology is a double-edged sword"! There is no one thing in the world, we enjoy the convenience of technology, at the same time, we also need to bear its negative impact. Then, mobile terminals, mobile Internet, in meeting people's needs, the time to make full use of debris, but also to people's physical and mental harm. I think the most important thing is people. Learn to balance the stakes. Learn to exercise restraint, use it properly, and overuse it. It's like the old editor-in-chief of Wired magazine, K? K said, "Humans should learn to harness technology, rather than let technology dominate"!

Road passenger shopping assistant marketing Director Deng Yongjing: If now this application and game more life is helpful, this is still very good, this thing has two sides, can't say who kidnapped who. Like some weather applications can give you good, it is very good. In this piece of words you personally feel good you go to use, there is no kidnapping and not kidnapping problem.

8, how to view the application of the brush ranking phenomenon? Is this really widespread?

Zhang Yanyi Teacher: Brush Machine Brush Volume This problem manufacturers and applications in this phone to install some small applications. This produces the cooperation of the third party, the price of the different handset brushes quantity is different. According to some of the data released by Eric, it takes 30,000 downloads per day to get to the top 10. For the brush ranking this thing, he has two sides, as before the more famous 360 events, if a large number of brushes for this application is influential. Brush rankings have become a means to deal with competitors. Now the application is too many companies developed a good application but did not know the words then can brush rankings, if you can top 10 then your download will soar, will bring benefits to the company, now the brush ranking has become a need. Now has someone specialized to study this ranking rule, like now website words you want to take the Baidu number of words you have SEO. The price of the brush ranking is also difficult to determine. This situation is widely not widespread, before 360 is very broad, 360 after the event may be a convergence.

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The netizen asks a question: Does the local website still have no future?

It teahouse founder Wang Jialen: from the big direction of the local site is certainly a big trend, but to have the advantage, before most people are doing flow, do promotion. Do the local website to do the flow is not good, do offline is very important, because a lot of people before the transformation to do the local site, but they are under the line of these merchants ah and so are not very proficient, if they have a good team words is better. It's no problem to earn millions of a year. The main thing to do on the local site is to look at individuals.

User questions: Good beans recipes are very good, in the app store location without words a penny, you are taking those ways?

Good beans Recipes Qilu: I previously for mobile user research relatively less, before thinking is the good bean recipe Well, I think this is a key point. To do a good job, this is a foundation, do a good job after all have the opportunity, if not good words even if the amount of brush up is also problematic. Many applications have the homogeneity of a problem, many users of the mobile phone on top of several recipes on top, if not good later on the amount of the activation rate will be very poor. I think I did a good job, a lot of the data through the network, I think our product quality is very good. About the promotion channel this question is a soft channel promotion, may also consider the change quantity. For the brush ranking this I think we still do not do, because the risk is relatively large. There are some details of the problem, as I did before Baidu application found that the same application of your name, introduction, etc. in the issue of homogeneity have some advantages. In addition to a number of hard to promote some is how to give their own brand to rally, may be a way of public relations is a strategy.

User questions: 1 The current share of Android and Apple, 2. If you want to do the terminal should take precedence over from which one? Do the terminal words are outsourced good or do it yourself?

Zhang Yanyi: From the top of the fund, the cost of doing Apple is significantly higher than the cost of Android apps, and the market will be a bit higher for Android than Apple's app market, which is determined by the source of the developers ' money. Each person's situation in each company is different, if you can ask engineering developers that you can do two of applications, if their own more this product has a certain understanding and strength, you can ask some outsourcing team to do is also possible.

The netizen asks a question: for example good beans he has what kind of promotion channel of the Android, his proportion is how much?

Good beans recipe Qilu: Like the channel to say we now have some cooperation with the domestic, but also to do some soft cooperation, now may try some pay, half pay the way. In terms of the current situation, 91 or better, and some is Android is also better. But depending on the application, the different types of things to try are better. What type of effect you have on your product is different. Soft to say your product update to a little faster, the basis of the regular after a good start, this is a very good activity. In some is often and application of the market to do some activities of the promotion, relative to the direct money to buy ads better effect. It was short term at the time. If your product is good, you can also do some paid promotion. Tradition is scheduled to row, for the media that this is the best, but for the application side is not the best effect. Network is good, occasionally valuable, in the long run, also depends on the quality of products, as well as the strength of the team, as well as the strength of capital. This is why many people in the early efforts of the quantity, rely on the amount of financing, and then rapid development.

User questions: How many community development will bring about what effect?

Wang Jialen, founder of it teahouse: if the local population is large, it is no problem to host a few communities, as we have several communities here, the daily number of posts are also posted in thousands of, so it is unlikely to develop into a family, and the community this culture is particularly strong. Every community has its own characteristics, some are biased to eat, then some will prefer to marry. Like some big community, he will have a lot of content, but not very perfect. If it's a small city, there are one or two of them.