Five Considerations for SEO

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Site to do SEO optimization, you can greatly improve your site in the search engine rankings, so as to obtain a large number of traffic, but, in the site to do SEO at the same time, there are many considerations to remember, the following to say that SEO can not do five things

Don't deceive your users

This is also a user experience problem, please remember that you do the site is for users to see, not search engines. Some people in order to SEO and SEO, the content of the site is not what users need, nor is the theme of the site, but for search engine optimization and provide some user-related content.

Second, do not deceive the search engine

This is also in order to improve the ranking of the so-called Black Hat seo, black hat method There are many kinds of common methods are as follows: Hidden text, hidden links, a large number of mass, deceptive web page redirection. Now the search engine is no more than before, but also pay attention to the quality of user experience, you can think carefully: if there is no search engine, do you do these useful to users?

Third, do not have the right link construction plan

Everyone knows that a lot of external links are important to SEO. However, some people in order to the number of chain and ignore the quality, you know, link quality and relevance to the role of SEO significantly higher than the number. Some links are very unfavorable to your site rankings, which include: the other site by the search engine penalty, the other site PR value than you low, excessive link exchange and so on.

Four, the website does not have the duplicate content

Sometimes the site changes, may need to change the directory structure and generate a new page, and the original content of the same page is found in the search engine index, which will cause a lot of duplicate content. Some friends use multiple domain names or subdomains, which is a complete repetition of several stations for search engines. These will make your site rank drop even by K. My blog is due to change several times, the directory structure has been changed many times, because the work has not taken any remedial measures, resulting in the search engine down right now is very serious. I have several suggestions for how to handle duplicate content:

1. Intercept the search engine's index in the robots.txt file for repetitive and unwanted pages

2. Use 301 Permanent redirect

3. Use only one top-level domain name

4. Minimizing duplication of content

Five, the keyword piling up

Keyword piling refers to the site in order to improve the ranking of the site filled with a large number of related keywords, generally three consecutive occurrences may be regarded as piling. In general, keyword piling practices include: titles title stack, keyword, paragraph stack, hidden text stack, alt tag in the stack. These practices have a negative impact on the user experience and can affect your rankings and even be punished by search engines. The use of keywords should be properly and rationally allocated, our focus should be on the rich content of the site.

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