Five differences between a few people cloud storage and traditional network disk

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At the beginning of 2012, the hot topic of domestic internet is personal cloud storage. Jinshan fast disk, cool disk, Grand Everbox has launched a personal cloud storage products, hoping to be able to quickly accumulate users in the mobile Internet hot trend. Currently published in the personal cloud storage market share of users, Jinshan fast disk to 10 million of the number of users ahead.

However, the manufacturer's headache is that many users, although using personal cloud storage applications, has long been implemented "cloud walk", but still the concept of "fog." If personal cloud storage is only a place to store files, it not only reduces the value of the cloud storage network, but also makes it more difficult for users to enjoy the cloud services.

In how to educate the market and the user, and ordinary cloud storage manufacturers to exert a point different, Jinshan Express set clearly positioned in the personal cloud storage center. So what's the difference between a personal cloud storage and a traditional network? Let's count five of the big differences.

1. User needs differentiation: Multi-screen era of personal data needs

The traditional network disk was originally to the mailbox and instant Messaging two products to supplement the appearance, to meet the personalized needs of users. With the rise of the Web 2.0, the traditional network disk from the ancillary products to form a complete product line to meet the diverse network storage needs of users, the user of the traditional network of more needs or storage and resource sharing. Perhaps some people remember that in 2006 the domestic Internet video industry just started, video resources are users of the most favored resources, 115, Thunder Net disk and other products are to download, the main share of resources.

However, with the rapid improvement of public information downloading and the development of video websites, the share demand of public resources is decreasing gradually, but the personal data has been paid more and more attention by users after the advent of mobile internet era. With the increase of mobile terminal products and the rapid development of function, users need to store personal information more and more. But different electronic products memory card is relatively independent, inconvenient to get through, but also for users in the interaction between electronic products brought trouble. With that, the user wants a solution that solves these data interactions perfectly, leaving out stiff mobile storage device transfers and simple Web site data downloads.

2. Product function Difference: Sync is the biggest bright spot

The change of user's demand will inevitably lead to the differentiation of product function. The traditional network disk first realizes the basic storage function, then is the sharing function; The personal cloud storage product, on the basis of absorbing the former function, introduces the synchronization function to meet the needs of user data migration and management. Synchronization is the ability to realize synchronized storage and updates between mobile phones, PCs, tablet computers, and even internet TVs, when personal data is networked. At present, Jinshan fast through the smart TV products with Konka cooperation, so that users can realize the data through the individual all intelligent terminal platform.

In addition, personal cloud storage products provide additional functionality, such as the Kingsoft Express offers MSN Chat record backup, sync IE favorites and backup photo features, and then the cool disk Android version of the Address Book backup function. From these functions can be seen, personal cloud storage vendors are not satisfied with only save the user's documents, began to dig deep user needs, and strive to achieve full user personal data backup.

3. Product technology means: let "cloud" landing

Personal cloud storage products and traditional network disk in the technical implementation of a number of differences. such as personal cloud storage products are often in the form of content storage, security function design than traditional network disk products show a great advantage. Unlike many Internet products with the word "cloud", personal cloud storage products truly realize the characteristics of distributed data storage, multi server redundancy deployment and so on. The traditional network disk because of the large volume of public content storage, if the use of redundant deployment of multiple servers, distributed storage will bring heavy bandwidth and storage costs, so often only on a single server to store user files, in this case, once the data is lost, there is no possibility of retrieving data.

In addition, the security features of personal cloud storage products are also excellent, by encrypting the contents of the user's storage, even if the server storage unit is lost, the user's information will not be compromised, and users can retrieve their data through the redundant backup server. At present, the personal cloud storage products, Jinshan fast disk in the security design to do the most outstanding, the user's file segmentation and encryption, stored in a variety of different server storage units, the greatest degree of protection of the user's data and privacy security. It is understood that Jinshan fast disk using the AES-256 high-strength key algorithm for encryption, the data is almost impossible to crack. In addition, personal cloud storage products also emphasize the protection of users to upload data channel security, the use of SSL protocol will be personal users and remote cloud server connected to ensure that the user's operation is not subject to third-party illegal monitoring.

4. Market business: Personal data brings user viscosity

2010 years ago, a person's computer installed several network disk is a rare thing, this is because the traditional network disk products are often stored in public resources, users share a large number of public resources more inclined to entertainment. There is no rigid correlation between these resources and users ' needs. As a result, such content, if lost, generally does not affect users. At the same time, this type of content is often large capacity, the number of G resources easily exceeded the storage space limit, so that many users have to use a number of traditional network disk products, resulting in the user viscosity itself weak negative impact.

Personal cloud storage products are different from traditional disk storage, often the user's personal data, private information, such as user's personal documents, personal albums, personal music and personal videos, etc., which are closely related to users. Once the user has selected a personal cloud storage product, it will not be easy to swap or discard, the user viscosity will be higher than the traditional network disk. At the same time, users of personal cloud storage content to share, will also attract people around the relationship to use

5. Differences in business prospects: The advent of the network disk 3.0

At present, the traditional network disk is facing huge profit problem, on the one hand, the company's operation and maintenance costs are very high, on the other hand, the risk of copyright also makes it difficult to obtain financing. Last year the industry closed the famous network plate manufacturers including Uushare and 6, nano-disk into the maintenance period, early this year Megaupload by the United States government shutdown, the founder was sentenced. The traditional network market has been under the influence of the economic environment and policy environment.

In contrast, personal cloud storage vendors have both been tested by users and have been favored by investment. Dropbox of the United States, as the industry's well-known personal cloud storage vendors, at the end of 2011, has obtained 45 million users. In October 2011, Dropbox received a round of $250 million trillion in financing, with the company valued at $4 billion trillion. Domestic fast disk split independent, cool disk financing and so on, there is no one does not show the personal cloud storage business prospects are significantly better than the traditional network disk.

Of course, the business model for manufacturers, investors represent the product life cycle and commodity value, and in terms of users, it is the stability of the User Service guarantee.

As the mobile internet penetrates further into the user, the user's need for storage, migration and management of personal data becomes more and more intense, and this requirement instructs the manufacturer to use the synchronization function as the core function of the personal cloud storage product. At the same time, user-stored content attributes have shifted from simply entertaining public information to personal valuable electronic data and information. From the perspective of personal cloud storage vendors, cloud computing, the adoption of cloud storage technology simplifies service technology, stable service will lay a solid foundation for future profitability, personal cloud storage to replace the traditional network has been unstoppable. &NBSP