Five factors affecting online shopping

There is no doubt that the most popular way to shop now is online shopping . What are the characteristics of this trend? What are the main influencing factors? How do product marketers grasp and use this resource? According to the survey, the following five major factors that affect people's online buying decisions are search results, branded sites, news reports, product reviews, and online advertising.

People buy products of different categories, access to relevant information and comments channels are not the same, the impact of various factors are not the same. Usually people buy electronic products often go to the company's official website, the purchase of tourism services often through search, and understand the car information is mainly through various forums. According to the findings, consumer electronics companies should focus on website construction, tourism brands need to strengthen SEO, and car companies should pay more attention to people's comments.

Other important data for the survey include:

93% of the people through the search function to find tourism information;

49% of people use Facebook to search for restaurants;

63% of baby product buyers use Facebook to search for product brands;

91% of electronic products buyers visit the brand website;

55% of the consumer of electronic products by the Forum commented that the impact of the larger;

66% of the beauty products consumers click Online ads;

40% of the catering consumer use Foursquare check-in;

44% of automotive Consumers get information through the forum.